Contact Center

Essential Guide to Call Center Service Level Standards

Abhishek Punyani
March 11, 2024
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Last modified on

In today's business landscape, customer service is not just a function; it's a pivotal differentiator that can elevate a brand above its competition or drag it down into obscurity. As the frontline warriors of customer interaction, call centers are not merely support hubs but crucial touchpoints that define the overall customer experience.

We will illustrate how these metrics manifest in real-world scenarios through practical examples and use cases, providing actionable insights for call centers to implement and maintain call center service level standards.

This guide aims to empower call center managers, agents, and decision-makers with the knowledge and tools to refine their operations and ensure they not only meet but exceed the expectations of today's discerning customers.

Whether you're exploring the potential of outsourcing, seeking to understand the latest industry standards, or aiming to leverage KPIs for enhanced performance, this guide is your comprehensive resource for elevating your call center's service levels to new heights.

Stop searching! Convin’s guide for maintaining high service levels is here!

What is Call Center Customer Service?

Call center customer service is the backbone of a company's relationship with its customers, especially when businesses increasingly rely on outsourcing to manage this vital function.

When we delve deeper into the nuances of call center customer service, particularly through the lens of outsourcing, several key points emerge.

1. Enhanced Focus on Core Business

Outsourcing call center services allows businesses to concentrate on their core competencies while entrusting customer service to specialized entities. This delegation not only streamlines operations but also leverages the expertise of outsourced teams to enhance customer satisfaction.

2. Global Expertise and Scalability

Call centers outsourcing provides businesses access to global talent and the latest technologies in customer service. It offers scalability, allowing companies to easily adjust to fluctuating demand without the burden of hiring or training additional staff.

3. Cost Efficiency

One of the primary motivations for contact center outsourcing is cost reduction. Companies can save on infrastructure, training, and employee benefits, which the outsourcing partner typically handles.

4. 24/7 Service Availability

Outsourcing enables round-the-clock customer service, which is crucial for businesses aiming to cater to a global customer base across different time zones.

5. Quality and Performance Metrics

Outsourced call centers are governed by stringent service level agreements (SLAs) and performance metrics, ensuring that the quality of customer service is maintained at a high standard. This setup also facilitates regular monitoring and feedback, driving continuous improvement in service delivery.

6. Access to Advanced Technologies

Outsourced call centers often employ cutting-edge technologies, such as AI-driven analytics, omnichannel support, and machine learning for enhanced customer interactions. These technologies provide deeper insights into customer behavior and preferences, enabling personalized and efficient service.

7. Focus on Customer Experience

Outsourced call centers are not just about handling queries; they are an extension of a brand's ethos and values. They play a crucial role in shaping the overall customer experience, ensuring that every interaction aligns with the brand's commitment to customer satisfaction.

8. Strategic Partnership

Beyond a service provider, an outsourced call center acts as a strategic partner, offering insights and recommendations to improve service strategies, customer engagement, and, ultimately, customer loyalty.

Incorporating these elements, businesses can leverage outsourcing call center services to maintain and elevate their customer service standards, ensuring they stay competitive and responsive to their customers' evolving needs.

What is Call Center Outsourcing?

Call center outsourcing involves a business contracting its call center operations to an external service provider. This strategy allows companies to focus on their core competencies while leveraging specialized call centers' expertise and advanced technologies.

This approach offers numerous advantages, aligning with business objectives and market demands. 

1. Strategic Focus on Core Competencies

By outsourcing call center services, businesses can concentrate on their primary areas of expertise. This redirection of focus enables companies to innovate, grow, and compete more effectively in their core business segments while entrusting customer service to experts.

2. Access to Specialized Expertise

Call centers outsourcing allows businesses to benefit from external providers' specialized skills and experience. These providers are experts in managing customer interactions across various channels, ensuring that seasoned professionals handle customer service.

3. Scalability and Flexibility

Call center outsourcing services offer the ability to scale up or down quickly in response to business needs or seasonal fluctuations. This scalability ensures that customer service quality remains consistent, regardless of demand peaks or troughs.

4. Global Reach

Call center outsourcing companies often have a global presence, offering services in multiple languages and across various time zones. This global reach enables businesses to offer 24/7 customer support, catering to a worldwide customer base.

5. Risk Mitigation

By outsourcing to experienced call center providers, companies can reduce operational risks associated with fluctuating call volumes, recruitment challenges, and technological upgrades. The outsourcing partner manages these risks, providing a stable and reliable service.

Call center outsourcing is a multifaceted strategy that not only optimizes cost and efficiency but also enhances service quality and customer satisfaction. By selecting the right outsourcing partner, businesses can transform their customer service operations, achieving superior outcomes while focusing on their core objectives.

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Call Center Service Industry Standards 2024: An In-depth Look!

In 2024, the call center industry standards are increasingly pivotal, with a pronounced emphasis on customer satisfaction, operational efficiency, and the integration of cutting-edge technologies. These standards are not merely benchmarks but are vital for call centers, especially those considering outsourcing or already engaged in it, to maintain a competitive edge and deliver exceptional service. 

1. Customer Satisfaction Score (CSAT)

How do you calculate the csat score in percentage to know Call center industry standards 2024?
How do you calculate the csat score in percentage to know Call center industry standards 2024?
  • Definition: CSAT measures customer satisfaction with a specific interaction or the overall service they received. It's typically gauged through post-interaction surveys with questions rated on a scale.
  • Relevance to Outsourcing: Maintaining a high CSAT is crucial for outsourced call centers. It reflects the service quality delivered under the brand's name and directly indicates the outsourcing partner's alignment with the brand's customer service values.
  • Impact: A high CSAT signifies successful customer interactions and contributes to customer loyalty and retention, critical metrics for any business's growth.

2. First Call Resolution (FCR)

How do you calculate the first call resolution rate to know Call center industry standards 2024?
How do you calculate the first call resolution rate to know Call center industry standards 2024?
  • Definition: First Call Resolution represents the percentage of customer issues resolved during the first interaction without the need for follow-ups or escalations.
  • Relevance to Outsourcing: An outsourced call center with a high FCR rate demonstrates efficiency and a deep understanding of the client's products or services. It's a testament to their capability to provide standalone support, reducing the client's need to intervene.
  • Impact: High FCR rates increase customer satisfaction and reduce operational costs, as less time and fewer resources are spent on recurring issues.

3. Average Handle Time (AHT)

  • Definition: AHT is the average time an agent takes to resolve customer issues, including talk time, hold time, and after-call work.
  • Relevance to Outsourcing: Outsourcing partners often focus on optimizing AHT to balance efficiency and effectiveness. It's a key metric to ensure that service levels meet the contractual agreements between the call center outsourcing company and the client.

4. Benefits of Adhering to These Standards

  • Competitive Edge: Call centers can differentiate themselves in a crowded market by meeting or exceeding these industry standards.
  • Customer Loyalty: High standards lead to better customer experiences, fostering loyalty and positive word-of-mouth.
  • Operational Efficiency: Standards like FCR and AHT drive operational excellence, ensuring that resources are utilized optimally for the best outcomes.

Businesses should assess potential partners based on these benchmarks when considering outsourcing call center services. It ensures that the outsourced entity can deliver the level of service that customers expect and that it aligns with the business's objectives. Whether it's a domestic partner or an offshore contact center outsourcing venture, these standards are universal markers of quality and performance in the industry.

Call Center Service Formula: Enhancing Efficiency and Effectiveness in Outsourced Services!

The Call Center Service Formula is an essential tool for assessing and optimizing the performance of call centers, particularly those that are outsourced. It serves as a critical metric for businesses to evaluate the efficiency and effectiveness of their call center operations, whether they are managed in-house or through contact center outsourcing partners. 

Let's delve deeper into this formula and its significance in the context of outsourcing call center services.

1. Understanding the Call Center Service Formula

The standard formula for service level in call centers is

How do you calculate the service level in call centers?
How do you calculate the service level in call centers?

This formula helps determine the percentage of calls answered within a specified threshold, providing a clear picture of a call center's responsiveness and efficiency.

2. Benefits of the Call Center Service Formula

a. Performance Benchmarking: It allows call centers to set and adhere to specific performance benchmarks, ensuring they meet the expected service levels.

b. Identifying Areas for Improvement: By pinpointing where the service level drops, managers can implement targeted improvements in training, staffing, or technology.

c. Enhancing Customer Satisfaction: There is a direct correlation between quick, effective call resolution and higher customer satisfaction levels.

d. Operational Efficiency: The formula helps assess operational efficiency and resource allocation, which are crucial for outsourced call center services to maintain profitability and service quality.

3. Application in Outsourced Call Center Services

a. Monitoring Outsourced Performance: This formula is vital for businesses that outsource their call center operations. It allows them to monitor the service quality provided by the outsourcing partner.

b. Contractual Compliance: The service level can be a part of the Service Level Agreement (SLA) with the outsourcing partner, ensuring they meet the agreed-upon performance standards.

c. Cost-Effectiveness: By evaluating the efficiency of the outsourced partner, businesses can ensure they are getting value for their investment and optimize cost and resource allocation.

4. Aligning with Industry Standards and KPIs

The Call Center Service Formula aligns with the Call Center Service Industry Standards 2024, which emphasize transparency, efficiency, and customer-centricity. It integrates with other key performance indicators (KPIs), such as Average Handle Time (AHT), First Call Resolution (FCR), and Customer Satisfaction (CSAT), providing a comprehensive view of the call center's performance.

5. Real-World Application: Call Center Service Sample

Consider an outsourcing call center specializing in customer support for a tech company. Using the service formula, they can quantify their efficiency in addressing customer calls, aligning their performance with the industry benchmarks for tech support, and continuously refining their approach to meet and exceed these standards.

By integrating the Call Center Service Formula into their operational analysis, outsourced call centers can offer transparent, efficient, and customer-focused services, aligning with the evolving standards and expectations of the industry.

Call Center KPI Benchmarks by Industry: An In-Depth Exploration!

Understanding and implementing the right key performance indicators (KPIs) is crucial in the dynamic realm of call center operations. These metrics are not one-size-fits-all; they vary significantly across industries, reflecting each sector's unique challenges and customer service expectations.

By aligning with industry-specific KPI benchmarks, call centers can enhance their service quality, improve customer satisfaction, and optimize operational efficiency. Here's a deeper look at how these benchmarks apply to various industries and their significance in the context of call center outsourcing.

1. Telecommunications Industry

a. First Call Resolution (FCR): This metric is pivotal in telecommunications, where resolving customer issues swiftly on the first call is crucial to ensuring customer satisfaction and loyalty. High FCR rates indicate efficient problem-solving skills and in-depth product knowledge among agents.

b. Customer Satisfaction Score (CSAT): Telecommunication companies rely heavily on CSAT to gauge customer satisfaction with a specific interaction or the service overall. It directly reflects how well the call center addresses customer needs.

c. Net Promoter Score (NPS): NPS measures customer loyalty and the likelihood of recommending the service to others. It's essential in telecommunications, a highly competitive industry where customer recommendations can significantly influence market share.

Get our FREE NPS Scoring Template.

2. Healthcare Industry

a. Average Speed of Answer (ASA): ASA is a key metric in healthcare where timely support can be critical. It measures the average time for call center agents to answer incoming calls, reflecting the efficiency and accessibility of the service.

b. CSAT: Like in telecommunications, CSAT in healthcare provides insights into patient satisfaction with their interaction, directly impacting the perceived quality of care and service.

c. Patient Satisfaction Scores (PSS): Specifically tailored to healthcare, PSS assesses the overall satisfaction of patients, not just with a single interaction but with their entire care experience, influencing patient retention and trust.

3. Retail Industry

a. CSAT: In retail, customer satisfaction is paramount, directly impacting repeat business and word-of-mouth referrals. High CSAT scores indicate that customers are happy with the service and are likely to return.

b. NPS: Retail businesses thrive on customer loyalty and referrals. NPS, in this context, helps understand the likelihood of customers promoting the brand, which is crucial for long-term growth.

c. Customer Effort Score (CES): This metric measures the ease with which customers can resolve their issues or needs. A lower effort score in retail signifies a smoother customer experience, leading to higher satisfaction and loyalty.

4. Benefits of Industry-Specific KPIs

a. Benchmarking: These KPIs allow call centers to benchmark their performance against industry standards, providing a clear perspective on where they stand in comparison to their peers.

b. Performance Improvement: By understanding industry-specific benchmarks, call centers can identify areas of improvement and strategize effectively to enhance service quality.

c. Customer Engagement: Tailoring service to meet industry benchmarks can lead to improved customer engagement and satisfaction, directly impacting business success.

d. Outsourcing Decisions: When outsourcing call center services, understanding these benchmarks can help in selecting a service provider that aligns with industry-specific standards, ensuring consistency in service quality and customer experience.

Incorporating these KPIs into the operational strategy of call centers, especially those engaged in outsourcing, enables a more targeted approach to service improvement and customer satisfaction, ultimately contributing to the business's bottom line and reputation in the market.

How do Convin and its Products Elevate Customer Service Standards?

Call centers striving to deliver exceptional customer service must maintain high service levels. In a landscape where customer expectations continuously evolve, understanding and implementing industry standards, strategically outsourcing, and vigilantly monitoring key performance indicators (KPIs) are essential to enhance efficiency, boost customer satisfaction, and drive business success.

Convin's suite of products plays a crucial role in empowering call centers to uphold and exceed these high service standards. With its AI-driven platforms and data-driven insights, Convin provides tangible solutions to the challenges faced by modern call centers:

1. Real-Time Agent Assistance

Experience the future of customer support with Real-Time Agent Assist in call center outsourcing company
Experience the future of customer support with Real-Time Agent Assist in call center outsourcing company

Convin's Agent Assist platform offers real-time guidance to agents during customer interactions. This tool ensures that agents can make informed decisions quickly, improving the quality of customer interactions and increasing overall satisfaction.

2. Automated Coaching

Unlock your team's potential with Convin's Automated Agent Coaching for a call center outsourcing company!
Unlock your team's potential with Convin's Automated Agent Coaching for a call center outsourcing company!

By automatically identifying coaching opportunities and analyzing agent performance, Convin's system fosters an environment of continuous improvement, directly contributing to better customer service outcomes.

3. In-depth Analytics

Convin's advanced analytics capabilities provide call centers with deep insights into agent performance and customer interactions. This data-driven approach allows for precise adjustments to strategies, ensuring that service levels meet or exceed industry standards.

4. Enhanced Customer Insights

With Convin, call centers can better understand customer needs, preferences, and behaviors. This understanding enables personalized customer interactions, improving customer experiences and loyalty.

5. Operational Efficiency

Convin's tools help reduce average handle time (AHT) and ramp-up time for agents, leading to more efficient operations and the ability to serve customers more effectively.

By integrating Convin's innovative solutions, call centers can adhere to industry benchmarks and set new standards for excellence in customer service. Embracing these advanced tools and practices ensures that call centers remain competitive, relevant, and capable of providing exceptional value in the dynamic customer service landscape.

Book your demo with Convin today and learn everything about maintaining high service levels in call centers!


1. What are service levels in a call center?

Service levels in a call center refer to the percentage of calls answered within a predetermined timeframe, indicating the center's efficiency and responsiveness.

2. What is the service standard for a call center?

The service standard for a call center is the benchmark for key performance indicators like response time, resolution rate, and customer satisfaction, guiding the center's service quality.

3. What is 80/20 service level in call center?

The 80/20 service level means that 80% of incoming calls should be answered within 20 seconds, serving as a common benchmark for call center responsiveness.

4. What is the industry standard SLA (Service Level Agreement) for call centers?

The industry standard SLA for call centers typically includes metrics like response time, resolution rate, and customer satisfaction, but can vary based on the specific sector and service requirements.

5. What are the 3 types of SLA?

The three types of SLA are customer-based SLA, service-based SLA, and multi-level SLA, each defining the level of service agreed upon between a service provider and the recipient.

6. What are the service level standards?

Service level standards are the specific metrics and benchmarks that a call center aims to meet or exceed to ensure high-quality service, such as response times, resolution rates, and customer satisfaction scores.

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