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Explore the Best Sentiment Analysis Software Tools

Madhuri Gourav
December 28, 2023
 mins read

Last modified on

As we step into the exciting year of 2024, there's a revolution in the air. It's the era of sentiment analysis software, the secret weapon that can supercharge your business growth. Sentiment analysis software plays a pivotal role in deciphering these emotions and opinions from text data.

Sentiment analysis, also known as sentiment analytics or sentimental analysis, is an AI-powered technique that deciphers the emotions behind customer interactions

In this guide, we'll take you through the top 10 free sentiment analysis tools that will help elevate your business in 2024 and stay ahead in understanding and responding to customer needs.

Craft customer success stories with intelligent sentiment analysis

Top 10 Free Sentiment Analysis Programs to Benefit Your Company in 2024

In 2024, sentiment analysis will be crucial for businesses to understand customer emotions and opinions. The top 10 free sentiment analysis programs offer cost-effective solutions, deep insights, and user-friendly applications. 

These AI-driven platforms enhance customer engagement strategies and enable informed decisions, making them a valuable asset to any business toolkit.

1. Mentionlytics

Mentionlytics is a social media monitoring tool that tracks mentions of brands, competitors, or keywords across various platforms. It provides real-time analytics, helping users understand their online presence, manage their reputation, and identify engagement opportunities, which is useful for marketing professionals and businesses.

2. Hootsuite

Hootsuite is a social media management platform that centralizes activities across networks like Facebook, Twitter, LinkedIn, and Instagram. It offers tools for scheduling posts, monitoring traffic, engaging with followers, and analyzing performance, making it beneficial for marketers, managers, and businesses.

3. Convin

Convin offers businesses an invaluable tool for understanding customer emotions and opinions. It provides real-time analysis of customer feedback and interactions across various channels, enabling companies to gain deep insights into customer sentiment, which is crucial for improving the customer experience and tailoring marketing strategies.

4. Social Searcher

Social Searcher is a free social media analytics tool that allows users to search for mentions, keywords, or hashtags across various platforms. It offers real-time monitoring, insights into public sentiment, trending topics, and user engagement, making it useful for marketers, researchers, and individuals.

5. Brandwatch

Brandwatch is a digital consumer intelligence platform that helps businesses analyze data from various digital channels, including social media, news, blogs, and forums. It offers advanced features for social listening, sentiment analysis, trend tracking, and competitive research, enabling data-driven decisions and effective audience engagement.

6. Lexalytics

Lexalytics is a powerful text analytics software that aids businesses in analyzing unstructured text data from various sources, providing tools for sentiment analysis, entity recognition, theme discovery, and categorization, enabling them to understand customer opinions and market trends.

7. Simplified

Simplified is a user-friendly design platform that combines graphic design, video editing, and content creation tools for marketers, content creators, and businesses. It offers a vast library of templates, AI-driven design assistance, and collaborative tools, streamlining content creation and enhancing productivity.

8. Media Monitoring

Media monitoring is a systematic process of tracking and analyzing content in both traditional and digital media. It helps businesses, PR agencies, and marketers stay informed about their brand reputation, understand marketing campaigns' impact, manage public relations effectively, and stay ahead of industry developments.

9. HubSpot's Service Hub

HubSpot's Service Hub is a comprehensive customer service platform that integrates with CRM, marketing, and sales software, offering ticketing systems, self-service knowledge bases, live chat, and feedback tools. It streamlines processes, improves customer satisfaction, and fosters loyalty, making it a valuable tool for businesses.

10. Empower by Ringover

Empower by Ringover is a cloud-based phone system that improves business communication and collaboration. It offers voice, video, SMS, conference calling, and advanced call routing. Its integration with CRM systems streamlines workflow and improves efficiency. It's particularly beneficial for sales and customer support teams.

What is the Purpose of Sentiment Analysis?

The purpose of sentiment analysis is to automatically identify and categorize opinions or emotions expressed in text or speech, typically as positive, negative, or neutral.

Sentiment analysis working model
Sentiment analysis working model

This technique, rooted in natural language processing and machine learning, serves several key objectives:

  • Understanding Customer Opinions: It helps businesses gauge customer sentiment towards products, services, or brands, providing insights into customer satisfaction and preferences.
  • Enhancing Customer Experience: By analyzing customer feedback, companies can identify areas for improvement in their products or services and make informed decisions to enhance the customer experience.
  • Market Research and Analysis: Sentiment analysis is used to understand market trends, consumer attitudes, and competitive positioning, aiding in strategic planning and marketing.
  • Social Media Monitoring: It enables businesses to monitor and analyze social media conversations about their brand, helping in reputation management and marketing strategies.
  • Product and Service Development: Insights from sentiment analysis can guide product development and innovation by highlighting what customers like or dislike.

Essentially, sentiment analysis provides valuable data-driven insights that can inform various aspects of business strategy, from marketing and product development to customer service and public relations.

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Sentiment Analysis in Action: Examples and Best Practices

This transformative technology is applied across various industries, showcasing real-world examples and outlining best practices to maximize its potential in understanding and leveraging customer emotions for business success

Sentiment Analysis Example

Imagine analyzing customer reviews for your latest product. Sentiment analysis software can quickly categorize these reviews as positive, negative, or neutral, helping you gauge overall customer sentiment and identify areas for improvement.

 Example for sentiment analysis
Example for sentiment analysis

Best Practices for Using Sentiment Analysis Tools

  • Integrate with Existing Systems: Choose a tool that integrates seamlessly with your current CRM or data analytics systems.
  • Customize According to Need: Leverage tools that offer customization to suit your specific business needs and data types.
  • Regularly Update Models: Keep your sentiment analysis models updated to adapt to changing language use and market trends.

Elevate Sentiment Analysis to a New Level with Convin

As we move into 2024, leveraging the right sentiment analysis tool will be key to staying ahead in the competitive business landscape. By effectively utilizing these tools, you can gain valuable insights into customer emotions, enhance customer experiences, and make data-driven decisions to propel your business forward. 

Convin stands out as an affordable, quality sentiment analysis tool by combining advanced technology with cost-effectiveness. It utilizes sophisticated natural language processing and machine learning algorithms to provide accurate sentiment analysis, ensuring high-quality insights

The platform's scalability allows businesses of all sizes to benefit from its features without a significant financial burden. Additionally, Convin's user-friendly interface and seamless integration with existing systems make it a practical and economical choice for companies looking to enhance their customer experience analysis without incurring excessive costs.

As a result, it has the potential to be a good sentiment analysis tool for the following reasons:

  1. Efficient Automation: Convin utilizes advanced automation technologies in its sentiment analysis, reducing the need for extensive manual effort and resources. This automation makes the tool cost-effective while maintaining high-quality analysis.
  2. Scalability: The platform is designed to be scalable, meaning it can handle varying volumes of data efficiently. This scalability ensures that businesses of all sizes can use Convin without incurring excessive costs associated with larger data sets.
  3. Integration Capabilities: Convin can integrate with existing systems and platforms, which means businesses can enhance their current tools with sentiment analysis capabilities without the need for significant additional investment in new technologies.
  4. User-Friendly Interface: The tool is designed to be user-friendly, reducing the need for specialized training. This ease of use minimizes the time and cost associated with training staff to use the tool effectively.
  5. Actionable Insights: Convin provides actionable insights from its sentiment analysis, enabling businesses to make informed decisions quickly. This efficiency can reduce the time and cost associated with decision-making processes.
  6. Customizable Solutions: Convin offers customizable solutions that can be tailored to the specific needs and budget constraints of a business, ensuring that companies pay only for the features they need.

As a whole, Convin strikes a balance between affordability and quality, making it an accessible option for businesses looking to leverage sentiment analysis without incurring the high costs often associated with advanced analytical tools.

Are you looking to understand your customers like never before? Join us for a demo and transform the way your business engages with and handles the feelings and opinions of its customers.


1. Which model is best for sentiment analysis?

The best model for sentiment analysis varies depending on the application, but BERT, GPT, VADER, LSTM, CNN, FastText, and ULMFiT are often cited as effective choices.

2. Which AI is used for sentiment analysis?

Various AI models are used for sentiment analysis, including Natural Language Processing (NLP) tools like BERT, GPT, and VADER.

3. What are the three types of sentiment analysis?

The three types of sentiment analysis are polarity detection (positive, negative, and neutral), emotion detection (happy, sad, angry, etc.), and aspect-based analysis (analyzing sentiment toward specific aspects of a product or service).

4. Why is BERT better for sentiment analysis?

BERT is often considered better for sentiment analysis because it understands the context of words in a bidirectional way.

5. What are features to look out for in the best sentiment analysis tools?

Selecting the best sentiment analysis tools requires high accuracy, language-specific analysis, data source integration, real-time reporting, and the ability to distinguish complex emotions.

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