The 10 Best Sales Tracking Tools for Call Centers in 2024

Efficient sales tracking is essential for call centers that aim to stay organized and achieve consistent results. With the right tools, managers can monitor their team's performance, track customer interactions, and maximize every opportunity.

In 2024, several sales tracking software options are available to help call centers streamline operations, boost productivity, and make data-driven decisions. 

This blog highlights the top 10 sales tracking tools to enhance your call center's ability to track progress, close deals, and stay competitive.

Automate your sales process with seamless CRM integration and real-time tracking.

What is Sales Tracking Software, and Why Do Call Centers Need It?

Sales tracking software is a digital tool that helps businesses monitor, manage, and optimize their sales processes. Automating the collection and analysis of sales data allows managers to track leads, monitor agent performance, and measure outcomes with precision.

This software is precious for call centers, where managing a large volume of customer interactions and sales opportunities is crucial for success.

What Does Sales Tracking Software Do?

At its core, sales tracking software is designed to streamline the process of monitoring sales activities. Here’s how it works:

• Track sales across different stages of the pipeline, from initial contact to deal closure.
• Organize and store lead and customer data to ensure consistent follow-ups and smooth communication.
• Provide real-time insights into agent performance and sales progress through reports and dashboards.
• Automate routine tasks like updating records, sending follow-up emails, and generating sales forecasts.

This software can be a complete sales tracking system or a lightweight sales tracker app. It plays a critical role in enhancing sales visibility and operational efficiency.

Why Do Call Centers Need Sales Tracking?

Call centers' sales tracking aims to control sales processes beyond monitoring closed deals. Because call centers handle high call volumes, agents constantly manage leads and customer interactions. Without an efficient sales tracking system, losing track of valuable opportunities is easy.

Here’s why call centers need sales tracking software:

• Improve Agent Productivity: A centralized platform helps agents manage their time better by providing clear views of tasks and leads.
• Monitor Sales Activities: Tools like a sales activity tracker allow managers to see what their team is working on in real-time and identify areas for improvement.
• Standardize Sales Processes: Features like a sales tracking template ensure that all agents follow a consistent process when logging sales data and customer interactions.
• Make Data-Driven Decisions: Call center leaders can use insights from the software to refine their strategies. 

• Better Pipeline Management: Sales tracking software helps manage the sales funnel, ensuring agents take advantage of every opportunity to close a deal.
• Enhanced Accountability: By tracking every call, follow-up, and deal status, managers can hold agents accountable for their performance.
• Seamless Integration: Modern sales tracking apps can integrate with CRM systems, phone systems, and other tools that call centers rely on.
• Real-Time Reporting: Managers get instant access to key metrics, such as the number of leads contacted, deals in progress, and sales closed.

Sales tracking software optimizes call centers' operations, enhances agent productivity, and provides critical data for informed decision-making, leading to higher efficiency and improved sales outcomes.

Key Features of Effective Sales Tracking Systems

A powerful sales tracking system is more than just a tool to log deals; it’s a comprehensive solution that helps managers and agents monitor progress, manage pipelines, and make strategic decisions.

1. Real-Time Sales Tracking: Sales tracking tools offer real-time updates on deals, ensuring agents align with targets and preventing opportunities from slipping through the cracks, especially in high-volume environments like call centers.

2. Customizable Dashboards: The sales tracker app provides customizable dashboards for quick insights into sales performance, customer interactions, and deal stages, allowing managers to focus on critical metrics.

3. Automated Reporting and Analytics: Top-tier sales tracking software generates customized reports on sales performance, lead conversion rates, and agent productivity, providing insights without manual effort.

4. Lead and Contact Management: Sales tracking systems centralize lead and contact information, enabling agents to manage relationships, manage interactions, and prevent customer loss by systematically tracking every lead.

5. Integration with CRM and Communication Tools: A sales activity tracker integrates with CRM, call center software, and other communication tools, synchronizing sales data, customer interactions, and activity logs, reducing data entry errors, and improving workflow efficiency.

6. Sales Tracking Templates: A sales tracking template streamlines daily sales activities in call centers, enabling agents and managers to track various metrics like calls, deals, and follow-up dates.

7. Daily Sales Tracker: A daily sales tracker helps agents monitor sales progress, keeping teams focused on meeting goals in high-paced environments. It ensures consistent tracking of calls, follow-ups, and deals closed.

8. Mobile-Friendly Sales Tracking Apps: A mobile-first sales tracking app is crucial for on-the-go access, ensuring real-time lead updates and efficient sales activity management.

Call centers can optimize sales tracking software by selecting a robust or flexible tool that covers key features, enabling efficient sales tracking, customer interaction management, and competitiveness in 2024.

How Do Sales Tracking Tools Improve Call Center Operations?

Sales tracking tools are essential for improving call center efficiency, enhancing agent performance, and optimizing sales activities. Here’s how they benefit call centers:

1. Boost Agent Productivity: A sales tracking system automates routine tasks like updating leads and scheduling follow-ups, allowing agents to focus on closing deals. 

3. Data-Driven Decisions: Sales tracking software offers valuable insights through automated reports, enabling managers to refine sales strategies based on trends in lead conversion, call volume, and agent performance. 

4. Better Follow-Up Management: Automated reminders and task scheduling ensure agents get follow-ups. At the same time, a sales tracking app manages customer interactions, with studies showing that 80% of sales require five follow-ups.

5. Improved Accountability: Sales activity trackers allow agents and managers to monitor performance in real-time, ensuring accountability and fostering responsibility across the team.

In short, using sales tracking software allows call centers to streamline operations, make informed decisions, and improve overall sales performance.

The Top 10 Sales Tracking Software for 2024

Choosing the right sales tracking software can be a game-changer for call centers. It helps monitor sales activities, track customer interactions, and improve team performance.

Here's a list of the top 10 sales tracking tools for 2024, with insights into how each can benefit your call center.

1. Salesforce Sales Cloud

Salesforce’s Sales Cloud is one of the most popular global CRM and sales tracking software solutions. Known for its scalability and customization, it allows call centers to track sales activities, manage customer relationships, and gain insights with AI-powered analytics.

Its integration capabilities are vast, working seamlessly with various communication tools. Salesforce also offers detailed dashboards and reporting features that give real-time updates on sales pipelines, helping call center managers make informed decisions.

Key Feature: AI-powered insights and real-time sales analytics.

Best For: Large call centers requiring extensive customization.

2. HubSpot Sales Hub

HubSpot’s Sales Hub is known for its user-friendly interface and powerful automation features. It allows teams to automate follow-ups, track email interactions, and manage sales pipelines efficiently. 

Its CRM integrates with marketing and customer service tools, offering a seamless department experience. HubSpot's free plan makes it a great entry point for smaller call centers, while its premium plans, including HubSpot Sales Hub pricing options, provide advanced sales tracking and reporting capabilities.

Key Feature: Email tracking and automated workflows.

Best For: Small to midsized call centers looking for ease of use and scalability.

3. Convin

Convin specializes in AI-driven sales tracking for contact centers. It integrates directly with telephony and CRM systems, providing real-time insights into agent performance and tracking sales activities. 

Convin stands out with its ability to offer automated coaching, helping agents improve through personalized suggestions during live calls. Additionally, it boosts call center performance by increasing sales by 21% through smarter tracking and analytics​.

Key Feature: Real-time agent guidance and performance tracking.

Best For: Convin excels at automating quality assurance, compliance monitoring, and customer interaction analysis using AI-driven solutions to optimize performance in contact centers.

4. Pipedrive

Pipedrive is a visual CRM and sales tracking app. Its pipeline management is designed to help agents focus on high-priority deals and tasks. 

The software’s drag-and-drop interface makes it easy to track the status of each sale, while its AI-powered sales assistant offers recommendations for optimizing workflows. It’s perfect for call centers that need an easy-to-use yet comprehensive system.

Key Feature: Visual sales pipeline and AI-driven sales suggestions.

Best For: Call centers needing a simple and intuitive sales tracking solution.

5. Zoho CRM

Zoho CRM is known for its flexibility and comprehensive suite of tools. It’s great for call centers because it integrates well with telephony systems, enabling efficient sales tracking alongside customer service operations. 

The platform offers sales forecasting, lead scoring, and automation, which helps call center managers prioritize leads and streamline processes. Zoho’s strong customization options allow businesses to create tailored sales tracking templates that fit their workflow.

Key Feature: Sales forecasting and lead scoring.

Best For: Call centers requiring a fully customizable and affordable CRM solution.

6. Freshsales

Part of the Freshworks ecosystem, Freshsales is an AI-powered sales tracker app designed to help teams manage leads, track sales activities, and automate repetitive tasks. Its integration with phone systems allows agents to track calls and manage leads from one interface. 

Freshsales also offers built-in AI, which helps prioritize leads based on their likelihood to convert, allowing managers to focus on high-potential opportunities.

Key Feature: AI-driven lead scoring and integrated telephony.

Best For: Call centers that need a smart, automated system for tracking sales and leads.

7. Monday.com CRM

Monday.com started as a project management tool but has evolved into customizable sales tracking software. It offers flexibility with sales tracking templates that can be adapted to specific workflows, making it a powerful tool for managing sales and daily call center tasks. It allows teams to customize their pipelines and easily visualize deal progress.

Key Feature: Highly customizable sales workflows and task management.

Best For: Call centers needing a flexible tool that combines sales and task management.

8. Copper CRM

Designed specifically for Google Workspace users, Copper CRM is a great option for call centers that rely on Gmail and Google apps. It offers automatic lead tracking and email integration, meaning every interaction with a lead is logged without manual input. Copper’s intuitive interface is ideal for sales teams tracking sales without switching platforms.

Key Feature: Seamless integration with Google Workspace.

Best For: Call centers heavily use Google apps for daily operations.

9. Insightly

Insightly is a CRM with powerful sales tracking features, including workflow automation, project management, and detailed reporting. It offers an end-to-end solution for tracking customer journeys from the initial contact to project delivery. 

Insightly is an ideal choice for call centers with longer sales cycles or that need to integrate project management with sales.

Key Feature: Workflow automation and project management capabilities.

Best For: Call centers managing both sales and post-sales projects.

10. Apptivo

Apptivo is a highly customizable CRM that offers various sales tracking tools, including lead management, task automation, and pipeline tracking. Its flexible pricing and modular design make it easy for call centers to start with the needed features and scale as they grow. Apptivo also integrates with various third-party tools, making it a versatile choice.

Key Feature: Modular design with strong customization options.

Best For: Growing call centers that need scalable sales tracking solutions.

Maximize efficiency by syncing your sales tracker app with telephony and CRM systems.

How to Choose the Best Sales Tracking App for Your Call Center?

Selecting the right sales tracker app for your call center can significantly impact team efficiency, sales outcomes, and overall performance. With numerous sales tracking software options available, it is essential to evaluate each tool based on your needs. 

Here’s how to choose the best sales tracking system for your call center:

1. Ease of Use: Choose a user-friendly sales tracking app that requires minimal training, allowing agents to track sales and monitor tasks quickly.

2. Integration: Ensure the sales tracking system integrates with your existing CRM and call center tools for seamless data synchronization. 

3. Customization: Look for flexible customization options, like custom sales tracking templates, to align with your specific sales processes.

4. Real-Time Reporting: Opt for a sales activity tracker that provides real-time insights into performance, helping managers make data-driven decisions.

5. Automation: Automation features like task scheduling and follow-up reminders help reduce administrative tasks, freeing agents to focus on selling.

6. Mobile Accessibility: Ensure your sales tracker app offers mobile compatibility, allowing agents to update records and track progress from anywhere.

7. Cost and Scalability: Choose a scalable sales tracking system that fits your budget but can grow as your call center expands.

8. Customer Support: Select software with robust customer support and training to ensure quick issue resolution and maximum tool use.

Focusing on these factors will help you find the best sales tracking software to boost your call center's productivity and results.

Optimize lead management and streamline workflows with advanced sales tracking tools.

Why Sales Tracking is Key to Success in 2024

In 2024, effective sales tracking is essential for call center success. With the right sales tracking software, managers can monitor sales activities, track leads, and optimize performance. A sales tracking system helps teams stay organized and close more deals by automating tasks and providing real-time insights.

Ready to elevate your call center’s performance? Schedule a demo with Convin today to see how our AI-driven sales tracking app can boost your team's efficiency and sales outcomes!

Frequently Asked Questions

1. What is a sales tracking template, and how can it help call centers?
‍A sales tracking template is a pre-designed framework for logging and monitoring sales activities. It helps call centers to standardize processes, ensure consistent data entry, and visualize daily tasks.

2. How does a daily sales tracker improve agent productivity?
‍A daily sales tracker allows agents to log their activities, such as calls made or deals closed, keeping them focused on their goals. It helps managers monitor progress and provide timely feedback.

3. Can a sales tracker app be used on mobile devices?
‍Yes, most sales tracker apps are mobile-friendly. They allow agents to track sales and update customer information on the go, ensuring real-time data accessibility.

4. How does a sales activity tracker integrate with CRM systems?
‍A sales activity tracker can sync with CRM tools, automatically logging calls, emails, and interactions. This reduces manual data entry and ensures all customer data is updated in real-time.

5. What are the key metrics a sales tracking system should monitor?
‍A sound sales tracking system monitors key metrics like lead conversion rates, deal stages, agent performance, and sales cycle length, helping managers optimize workflows and decision-making.