Contact Center

Unlocking Success: NPS Customer Service Templates

Abhishek Punyani
January 18, 2024
 mins read

Last modified on

Net Promoter Score (NPS) is a widely recognized metric used in the realm of customer service and satisfaction. It gives businesses a clear understanding of customer loyalty, customer experience, and the likelihood of customer referrals. 

In this blog, we'll delve into the intricacies of NPS, including its definition, how to measure it, examples, benefits, and impact on call centers, agents, organizations, and customers. We'll also provide NPS survey templates.

Improve your NPS score with Convin. 

What is Net Promoter Score (NPS)?

Net Promoter Score, often abbreviated as NPS, is more than just a set of three letters; it's a critical measurement defining customer loyalty and satisfaction. In the world of business and customer service, NPS is a compass that guides organizations toward understanding how their customers truly feel about their products, services, and brand as a whole. 

1. NPS as a Metric for Customer Loyalty and Satisfaction

  • NPS is a crucial indicator of your customer's loyalty and satisfaction  with your products or services.
  • It assesses the transactional satisfaction (e.g., a recent purchase or customer service interaction) and customers' overall relationship with your brand.

2. Measuring the Willingness to Recommend

  • NPS revolves around a single, straightforward question: "On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?"
  • This question is intentionally open-ended to capture genuine customer sentiment without leading or biasing their responses.

3. NPS Scale and Categorization

The NPS scale typically ranges from 0 to 10, with 0 being extremely unlikely to recommend and 10 being extremely likely.

Respondents are categorized into three groups based on their scores:

  • Promoters (Score 9-10)
  • ~These customers are delighted and enthusiastic about your offerings.
  • ~They are likelier to become brand advocates and refer others to your business.
  •   Passives (Score 7-8)
  • ~Passives are satisfied but not as enthusiastic as Promoters.
  • ~They are unlikely to promote your brand actively but are also unlikely to speak negatively about it.
  •   Detractors (Score 0-6)
  • ~Detractors are dissatisfied customers who may be vocal about their negative experiences.
  • ~They pose a potential risk to your brand's reputation and are unlikely to recommend your business.

By categorizing respondents in this manner, NPS provides a concise and actionable way to understand your customer base's sentiment.

4. NPS Survey Questions

To gather NPS data, you must ask the crucial question mentioned above. Again, it is:

“On a scale of 0 to 10, how likely are you to recommend our [product/service/company] to a friend or colleague?"

However, this question can be supplemented with additional queries or an open-ended feedback section to gain deeper insights into customer sentiment and the reasons behind their scores. For instance:

  • "What can we do to improve your experience with us?"
  • "What do you like most about our product/service?"
  • "What areas do you think need improvement?"

This straightforward yet powerful tool has become a standard in the world of customer experience management, enabling organizations to continuously refine their customer service strategies and build lasting relationships with their clientele.

Now that we've gained a comprehensive understanding of what NPS (Net Promoter Score) is and its significance in measuring customer loyalty and satisfaction let's delve into the mechanics of how NPS is calculated.

How is NPS calculated?

Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction with a company or product. It is calculated by asking customers a single question: "On a scale of 0 to 10, how likely are you to recommend our product/service to a friend or colleague?" 

Based on their responses, customers are categorized into three groups:

Formula to find NPS
Formula to find NPS

To calculate the NPS, subtract the percentage of detractors from the percentage of promoters. The resulting score can range from -100 (if all respondents are detractors) to +100 (if all respondents are promoters). A higher NPS indicates better customer loyalty and satisfaction, making it a valuable metric for businesses to measure and improve their customer relationships.

Understanding how NPS is calculated provides a solid foundation for appreciating the importance of NPS scores in your business strategy.

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What is The Importance of NPS Score?

Net Promoter Score (NPS) is more than just a metric; it's a powerful tool for businesses to gauge customer loyalty and satisfaction. Here's a detailed look at the importance of NPS, exploring various facets of its significance at 3 different Levels(Organizational, Agent, and Customer):

1. Organizational Level

  • Customer-Centric Benchmarking: NPS provides a standardized method to assess and compare customer satisfaction across industries. It allows businesses to see where they stand in relation to their competitors, making it a valuable benchmarking tool.
  • Early Warning System: NPS acts as an early warning system by highlighting detractors who are dissatisfied and at risk of churning. This allows companies to intervene and address issues before they escalate.
  • Predictive Power: Studies have shown a strong correlation between NPS scores and business growth. A higher NPS score often corresponds to better financial performance and sustainable growth.
  • Boosting Brand Reputation: A high NPS score can enhance your brand's reputation and credibility. It's a solid indicator to potential customers that your company values customer satisfaction.
  • Guiding Resource Allocation: NPS insights can guide resource allocation. By identifying areas with the most significant room for improvement, businesses can allocate resources strategically to drive the most significant impact on customer satisfaction.
  • Aligning Organizational Goals: NPS encourages alignment across different organizational departments. It emphasizes a shared goal of delivering exceptional customer service and improving the customer experience.
  • Data-Driven Decision-Making: NPS data empowers businesses to make informed decisions. Whether product enhancements, process improvements, or customer service adjustments, NPS data guides decision-makers with real customer insights.

2. Customer Level

  • Simplicity and Ease of Understanding: The straightforward NPS question ("On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?") is easy for customers to comprehend. This simplicity leads to higher survey response rates and more accurate feedback.
  • Customer Loyalty Identification: By categorizing respondents as promoters, passives, or detractors based on their scores, NPS helps businesses identify loyal customers (promoters) who are more likely to make repeat purchases, refer others, and stay with the company over the long term. 
  • Customer Feedback for Improvement: NPS feedback directly aligns with the customer's perspective. It is a roadmap for making data-driven improvements in products, services, and customer experiences.
  • Enhancing Customer Retention: NPS helps in retaining customers, which is often more cost-effective than acquiring new ones. Satisfied customers tend to stay longer and spend more, contributing to revenue growth.

3. Agent Level

  • Agent Performance Evaluation: For call centers and customer service teams, NPS provides a direct measure of agent performance. It can be used as a basis for training, coaching, and recognition.
  • Employee Motivation: High NPS scores can boost employee morale. Agents and employees in customer-facing roles are motivated by positive feedback and recognition, which can lead to improved service quality.
  • Actionable Feedback: NPS surveys not only capture a numeric score but also elicit open-ended comments from respondents. This qualitative feedback is invaluable for understanding the reasons behind customers' scores and for pinpointing areas that need improvement.

By understanding the NPS score and its meaning, organizations can harness the valuable data it provides to make strategic improvements across various aspects of their operations.

Now that we've explored the importance of NPS Score, let's shift our focus to understanding how NPS directly influences call center performance.

How Does NPS Impact Call Center Performance?

In today's competitive business landscape, where customer satisfaction is paramount, the Net Promoter Score (NPS) has emerged as a game-changing metric for call centers. 

We will uncover how this metric influences financial success, organizational dynamics, and agent performance, making it an indispensable tool for achieving excellence in customer service.

1. Financial Impact

A high NPS score can positively affect your call center's financial performance in several ways:

  • Increased Revenue: Loyal customers tend to spend more and make repeat purchases.
  • Higher Customer Lifetime Value: Retained customers contribute more to your bottom line over time.

2. Organizational Impact

At an organizational level, NPS can drive improvements and foster a customer-centric culture.

  • Continuous Improvement: NPS feedback guides strategic decisions and process enhancements.
  • Alignment: All departments align their efforts to enhance the customer experience.
  • Employee Engagement: Focusing on customer satisfaction can boost employee morale and motivation.

3. Agent-Level Impact

NPS also influences your call center agents' performance and job satisfaction.

  • Feedback for Growth: Agents receive direct feedback on their interactions.
  • Motivation: High NPS scores can boost agent morale and job satisfaction.
  • Performance Recognition: Recognize and reward agents who consistently deliver exceptional service.

Suggested Read: How to Create a Call Center Agent Performance Scorecard?

Now that we've explored how NPS impacts call center performance let's shift our focus to understanding the NPS template used to gather valuable customer feedback.

What is the NPS Template?

Unlock success by knowing your NPS
Unlock success by knowing your NPS

An NPS (Net Promoter Score) template is a standardized format or questionnaire used to collect feedback from customers or users regarding their likelihood of recommending a product, service, or company to others. NPS is a widely used metric in customer satisfaction and loyalty measurement.

The typical NPS scoring template consists of a single question, which is usually formulated as follows:

"On a scale of 0 to 10, how likely are you to recommend [product/service/company] to a friend or colleague?"

Based on the responses to this question, respondents are categorized into three groups:

1. Promoters (score 9-10): These are delighted customers who are likely to recommend the product, service, or company to others.

2. Passives (score 7-8): These are customers who are satisfied but not enthusiastic enough to promote the product or service actively.

3. Detractors (score 0-6): These are customers who are dissatisfied and may even actively discourage others from using the product or service.

To calculate the Net Promoter Score, you subtract the percentage of detractors from the percentage of promoters. The resulting score can range from -100 (if everyone is a detractor) to +100 (if everyone is a promoter), with higher scores indicating a more positive overall sentiment.

NPS templates often include additional questions or open-ended feedback sections to gather more context and insights into why customers gave the scores they did. Organizations use NPS templates to regularly measure and track customer satisfaction and identify areas for improvement.

How Convin Help in Improving Your NPS Score?

Convin's products offer innovative solutions that can greatly assist organizations in optimizing and successfully implementing their Net Promoter Score (NPS) initiatives. 

1. Real-Time Guidance

Real-Time Agent Assistance is a cutting-edge solution designed to empower call center agents with real-time support and guidance during customer interactions. 

Different kinds of battle cards in real-time monitoring
Different kinds of battle cards in real-time monitoring

The assistant listens to customer-agent conversations in real-time, analyzing the dialogue for crucial information and customer sentiment. Based on the analysis, the assistant provides agents with instant recommendations and suggestions to guide them in addressing customer queries and concerns effectively. 

2. AI Feedback

What is AI Feedback: AI Feedback is a feature within Convin's suite of products that utilizes artificial intelligence to provide constructive feedback to customer service agents based on call interactions, Call Scores, and CSAT Scores.

3. Automated Agent Coaching  

Our Automated Coaching Platform is a unique product tailored for call center environments. This platform provides personalized and automated coaching sessions to agents, helping them develop resilience and better manage stress. 

Peer-to-peer coaching in Convin’s automated agent coaching platform
Peer-to-peer coaching in Convin’s automated agent coaching platform

4. Sentiment Analysis: The platform can perform sentiment analysis on customer comments, helping organizations understand the emotional context behind NPS scores and feedback.

Sentiment analysis benefit examples in business
Sentiment analysis in contact centers benefits

5. CSAT Score (Customer Satisfaction Score)

What is a good CSAT score?
What is a good CSAT score?

What is CSAT Score: CSAT Score is a measure of customer satisfaction with a product, service, or interaction. It is typically collected through post-interaction surveys, where customers rate their satisfaction on a scale, often from 1 to 5 or 1 to 7.

By leveraging Convin's products, organizations can not only optimize their NPS processes but also implement data-driven strategies that lead to higher NPS scores, improved customer satisfaction, and, ultimately, business growth.

Are you curious? Book a demo with us to learn more about how we tailor our services to your needs and help you take advantage of all these tips & tricks. 


1. How do I get NPS in customer service?

To get NPS in customer service, you administer a single-question survey asking customers how likely they are to recommend your service to others, typically using a 0-10 scale, then calculate the Net Promoter Score based on their responses.

2. What is NPS in customer success?

NPS in customer success is a measure of how likely customers are to recommend your company's success management and support services to others, providing insight into the effectiveness of your customer success efforts.

3. What is NPS customer satisfaction?

NPS customer satisfaction is a metric that gauges overall satisfaction by asking customers to rate their likelihood of recommending a product, service, or company, helping assess their loyalty and contentment.

4. What is NPS in call center?

In a call center, NPS is a metric used to evaluate customer satisfaction by asking callers how likely they are to recommend the call center's services, aiding in assessing service quality.

5. What is NPS and how it works?

NPS, or Net Promoter Score, quantifies customer loyalty based on the likelihood of recommending, with scores grouped into promoters, passives, and detractors, providing a simple yet powerful way to measure and improve customer satisfaction and loyalty.

6. Is NPS the same as customer satisfaction?

NPS is related to customer satisfaction but focuses on loyalty and advocacy, measuring the likelihood of recommending, while customer satisfaction typically assesses overall contentment with a product, service, or experience.

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