Contact Center
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Introducing Convin's in-house LLM Model and Gen AI Suite for Contact Centers

Madhuri Gourav
August 9, 2024

Last modified on

Innovation is key to staying ahead! And in the contact center technology arena, staying ahead of the curve requires embracing the latest innovations. Imagine a solution that streamlines operations and elevates customer satisfaction to unprecedented levels.

Did you know that by 2025, 85% of customer interactions in contact centers will be handled by AI? 

The rapid adoption of AI-driven customer service solutions is revolutionizing interactions and enhancing accuracy, timeliness, and personalized service.

At Convin, we have taken a significant leap forward by developing an advanced Large Language Model (LLM) specifically for contact centers, addressing codemixed multilingual data in regions like South Asia.

Convin's in-house LLM, equipped with 7 billion parameters, is engineered to excel in these scenarios. It delivers superior accuracy and cost-efficiency, outperforming leading LLM models like GPT-3.5 and GPT-4 Turbo. This reassures businesses of a critical advantage in delivering high-quality, culturally sensitive customer service.

So, what can you expect from Convin’s LLM? Let’s explore.

Set new AI accuracy, efficiency, and security standards with Convin’s Contact Center LLM.

The AI Surge in Contact Centers Like Never Before

Contact center technology has significantly evolved with advancements in AI, mainly through Large Language Models (LLMs) and Generative AI. These innovations have transformed customer service by enhancing communication efficiency and accuracy.

What is a Large Language Model (LLM)?

LLMs, or large language models, are AI systems trained on extensive text data. They enable them to understand and generate human-like text, making them ideal for applications in customer service, such as text classification, sentiment analysis, and conversational AI.

LLMs and Generative AI have automated responses, summarized conversations, and predicted customer satisfaction scores, enhancing efficiency and customer experience. They excel in real-time sentiment analysis and intent classification, which are crucial for understanding and promptly addressing customer needs.

Prominent LLMs include OpenAI's GPT-3, Google’s BERT, and Convin’s proprietary LLM, tailored for contact center use. These models are used for various applications, including named entity recognition and multilingual support.

LLMs and Generative AI have revolutionized contact center operations, providing advanced tools for handling complex, multilingual customer interactions and setting a new standard in AI-powered customer service.

According to a McKinsey study, AI-driven solutions can be used to increase customer satisfaction by up to 30% while reducing operational costs by 20-40%​​.

Convin's LLM for Contact Centers

Convin's Contact Center LLM is an advanced Large Language Model (LLM) specifically designed to address the unique challenges of customer service in contact centers. 

As part of the latest advancements in AI, this model combines the strengths of LLM and Generative AI technologies to enhance communication, efficiency, and customer satisfaction.

Large Language Models (LLMs) are AI systems trained on vast text data. They are essential for text classification, sentiment analysis, and conversational AI, particularly in contact centers with codemixed multilingual data.

How Do Convin LLM and Generative AI Work?

Working process of LLM and Generative AI

Convin’s LLM and Generative AI suites are designed to function seamlessly within contact centers. Below is the step-by-step breakdown.

1. Identify Objectives

The first step is determining the precise use case or objective that needs to be met. Based on this, relevant data sources are chosen.

2. Data Collection and Preprocessing

Convin gathers open-source and proprietary domain-specific data to build an extensive training set. This data is cleaned and preprocessed to guarantee high quality and eliminate noise.

Convin LLM data collection and preprocessing process
Convin LLM data collection and preprocessing process

Quality filtering removes spammy content, deduplication eliminates duplicates, and PII is removed. Tokenization breaks down text into tokens, enabling efficient model processing.

3. Pre-training

The Convin LLM receives its pre-training from the cleaned and processed dataset. The pre-training stage aids in the model's deepening comprehension of linguistic patterns and its ability to adjust to different languages and situations.

Preserving the pretrained model weights, LoRA is a parameter-efficient training technique
Preserving the pretrained model weights, LoRA is a parameter-efficient training technique

4. Fine-tuning

The model is trained on task-specific labeled data as part of an iterative process called fine-tuning. In this stage, the model's parameters are modified based on prior pre-training knowledge to accurately predict labels.

Convin’s supervised fine-tuning
Convin’s supervised fine-tuning

Convin's Contact Center LLM and Generative AI Suite are reinventing contact centers, enhancing operational efficiency, improving customer experiences, and achieving robust data security and cost-effective scalability.

Unique Features and Capabilities

Convin's Contact Center LLM combines the strengths of LLMs and Generative AI to deliver exceptional performance and efficiency. 

Here's a quick rundown of its unique qualities:

1. Large Language Model (LLM) Framework

Utilizing a large language model (LLM), Convin's LLM excels at understanding and generating human-like text, crucial for effective customer interaction in contact centers.

2. Generative AI Integration

Convin's model leverages Generative AI to automate responses, summarize conversations, and predict customer satisfaction, enhancing overall service quality.

3. Multilingual and Codemixed Support

It is tailored to handle diverse linguistic patterns, including codemixed multilingual data, making it ideal for global and multicultural environments.

4. Enhanced Data Insights

Employing machine learning analytics, the LLM provides valuable insights into customer behavior, optimizing marketing strategies, and operational efficiency.

5. Secure and Private

Ensures robust data security and privacy, following best practices in handling sensitive customer information.

6. Versatile Applications

Supports tasks such as text classification, sentiment analysis, and intent detection, offering comprehensive solutions for diverse business needs.

Convin's Contact Center LLM stands out by integrating the latest LLM and Generative AI technologies, setting a new standard for AI in call centers.

How does Convin LLM address Data Security and Privacy?

Convin LLM ensures top-tier data security and privacy through a comprehensive approach. Key measures include:

  • Total control over sensitive information is ensured by data processing on a strong internal infrastructure.
  • Strict access controls, industry-standard encryption, and frequent security audits are examples of advanced data protection techniques that keep data safe.
  • Proactive steps, such as input filtering, output sanitization, and data anonymization, can avoid data exposure and misuse.

Conversations about risk, ethics, privacy, and security in the services industry will never go away. The revolutionary power of generative AI technologies and LLM models cannot be denied. 

Comparison with GPT-3.5 and GPT4-Turbo

While GPT-3.5 and GPT4-Turbo are powerful general-purpose language models, Convin's Contact Center LLM is optimized explicitly for the contact center industry, highlighting key differences. The model is smaller than GPT and specifically designed for our tasks.

1. Specialization: GPT-3.5 and GPT4-Turbo are designed for broad applications, whereas Convin's LLM specializes in contact center tasks, especially in multilingual and codemixed contexts.

2. Performance: Convin’s LLM outperforms GPT-3.5 by 40% and GPT4-Turbo by 20% in accuracy for code-mixed multilingual tasks. This superior performance is due to its targeted training and optimization for contact center data.

3. Cost-Efficiency: Convin’s LLM offers cost-effective solutions by delivering high performance at about one-third of the cost of GPT models. This makes it a more economical choice for large-scale deployments in contact centers.

4. Language Coverage: While GPT models handle multiple languages, Convin’s LLM is powerful in Indic and South Asian languages, providing better support for regions with these linguistic needs.

5. Task-Specific Optimization: Convin's LLM is optimized for contact center-specific tasks such as sentiment analysis, intent classification, and automated quality management, which are critical for improving customer service. Third parties do not need access to client data.

Convin's Contact Center LLM is a specialized solution that combines AI and LLM technology. It offers high accuracy and cost efficiency and is crucial for modernizing customer service operations in contact centers.

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Convin's LLM: Applications in Contact Centers

Convin’s Large Language Model (LLM) is designed to meet the specific needs of contact centers. It leverages advanced AI and machine learning analytics to enhance efficiency, accuracy, and customer satisfaction, in addition to practical advantages and applications in contact centers as follows:

1. Multilingual Support: Our LLM is designed for contact centers to handle multiple languages and codemixed data, minimizing language barriers and providing customer support in their preferred language.

2. Improved Accuracy: Convin's LLM offers a 40% higher accuracy rate and a 20% improvement over GPT-3.5 in handling codemixed multilingual tasks, enhancing customer satisfaction.

3. Automated Quality Management: Convin's LLM automates customer interaction evaluation, ensuring quality and identifying improvement areas. It enhances efficiency and allows managers to concentrate on strategic initiatives.

4. Predictive Analytics: Our LLM uses machine learning analytics to predict customer behavior and needs, enabling proactive issue resolution and enhancing customer retention and satisfaction rates.

According to Gartner, predictive analytics can reduce customer churn by up to 15%​​.

5. Cost-Effectiveness: Convin's LLM offers superior performance at a cost-effective rate, making it an attractive option for large-scale contact centers seeking budget optimization.

6. Sentiment Analysis: Our LLM performs sentiment analysis at the utterance level, providing real-time insights into customer emotions. This enables agents to tailor responses and enhance the overall customer experience.

Sentiment analysis for real-time insights into customer sentiment
Sentiment analysis for real-time insights into customer sentiment

7. Conversational Analytics: Convin's LLM models for text classification analyze interaction data, providing strategic insights for addressing systemic issues, such as common customer complaints, and enabling proactive problem resolution.

8. Automated Summarization: The LLM facilitates quick reviews and efficient knowledge transfer between agents, ensuring continuity in customer support across multiple interactions through concise summaries of lengthy conversations.

AI Summarization for a summary of lengthy conversations
AI Summarization for a summary of lengthy conversations

9. Scalability: Convin's LLM is designed for efficient scalability. It handles high interaction volumes without compromising performance, making it crucial for contact centers experiencing rapid growth or seasonal spikes.

10. Lead Scoring: This process categorizes leads as Hot, Warm, or Cold based on conversation content, helping prioritize follow-ups and optimize sales efforts.

The dashboard displays the lead scores that are assigned to each conversation
The dashboard displays the lead scores that are assigned to each conversation

Convin's Contact Center LLM uses advanced AI and LLM technology to enhance customer interactions, drive operational efficiency, and provide real-time assistance. This modernizes contact center operations and ensures superior customer service and satisfaction.

To sum up, AI and LLM are revolutionizing contact centers. They provide accuracy, multilingual support, and real-time assistance, enhancing efficiency, customer satisfaction, and competitiveness.

Future-Ready Contact Centers With Convin's LLM and Gen AI

Convin's Contact Center LLM represents a significant advancement in AI technology. It combines the strengths of large language models and Generative AI to transform customer service operations. Its ability to deliver precise, contextually relevant responses and handle complex multilingual interactions sets a new standard in the industry.

Convin's LLM enhances operational efficiency by leveraging machine learning analytics and provides deep insights into customer behavior. With its robust data security and versatile applications, Convin's LLM is poised to drive exceptional performance and substantially benefit contact centers worldwide.

See the accuracy of Convin's LLM and Generative AI solutions with a walkthrough of our interactive demo, and change your contact center operations.

Frequently Asked Questions

1. Why are large language models primarily used in contact centers?
LLMs are primarily used in contact centers to enhance customer interactions through real-time assistance, predictive analytics, automated quality management, sentiment analysis, and multilingual support.

2. How do LLMs improve accuracy in contact centers?
LLMs enhance accuracy in contact centers by understanding complex language patterns and providing precise responses, especially in multilingual and codemixed environments.

3. What is a large language model, and how is it trained?
A large language model (LLM) is an AI model trained on vast amounts of text data to understand and generate human language, using techniques like Causal Language Modeling (CLM) and supervised fine-tuning.

4. How do generative AI and LLM integration benefit contact centers?
Generative AI and LLM integration benefits contact centers by automating responses, predicting customer behavior, and offering real-time assistance, which boosts efficiency and customer satisfaction.

5. What role does machine learning analytics play in LLM for contact centers?
Machine learning analytics in LLM analyzes customer interactions to provide actionable insights, predict trends, and enhance decision-making in contact centers.

6. How does Convin's LLM compare to the general-purpose models like GPT-3.5?
Convin's LLM, tailored for contact centers, offers 40% higher accuracy than GPT-3.5 in codemixed multilingual tasks. It also has specialized features for real-time assistance and predictive analytics.

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