In today’s episode, we’ll discuss how sales professionals can leverage the art of social selling with Microsoft’s no.1 social seller, Carson Heady. He is the Director of health solutions at Microsoft, an 8-time CEO award winner, the best-selling author of the “Birth of a salesman” series, and a podcast host himself. He has a large following of more than 300 thousand followers across all platforms.
We discuss:
- When did Carson realize Social Selling is the way to go and that it actually works?
- How do businesses conclude what platforms to target for social selling?
- How much time should a sales professional spend on LinkedIn daily?
- What are all the steps involved in social selling? And how can a sales professional go about with it?
- How important is optimizing your social media profile before engaging and connecting with potential buyers?
- What exactly are the steps a sales professional should take to discover sales opportunities on social media?
- What are some social selling tips for an SDR who wants to be in the running to become a top social seller?
- Reading recommendations and more on the 'Birth of a salesman' series.
And a lot more…
Tune in now!
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