Episode 30: The ultimate sales hack: try being human.

Alex, an Account Executive at Docebo, practices the art of "selling human" and prioritizes customer problem-solving.

Ashish Santhalia

Host, Sales Gambit | Founder @ Convin

Alex Smith is an Account Executive at Docebo.he strives relentlessly to serve others, and he lives by the quote, “Care more about your customer’s problems than they do.”. So he practices the art of “selling human” religiously. And as a part of helping and serving others, Alex shares his learnings on his podcast: Stories of Selling Human. Plus, he has over 15 years of experience in Sales. 

Today, Alex has joined us to talk about - The ultimate sales hack: try being human.

We discussed

  1. What incident led Alex to realise being more undestanding towards the customer’s problems as opposed to being focused on product selling works better?
  2. How to get the prospects to trust you?
  3. How to tackle objections in the best way possible?
  4. List of things that make prospects feel understoord.
  5. Is "selling human" more equal to a customer-centric strategy? Does this strategy always succeed?
  6. How to coach your sales team to be more human? How to scale the “being human” approach across your sales team? 
  7. Does being human also backfire?

Alex’s reading recommendations for the audience to get better at being human while selling.

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