Brad is the top Strategic Account Director at Celonis, an organization that helps companies reveal and fix inefficiencies they can’t see. He is a dedicated, self-starter sales professional.
Today, Brad has joined us to talk about ‘’How to overcome top Account Management challenges in 2022.”
We discussed
1. A little bit about brad’s sales journey and how it all started for him
2. What do a typical day and task as a Strategic Account Director look like?
3. Which are the top 3 routine tasks based on priority that one just cannot skip?
4. what are the top challenges a strategic account director faces?
- Pressure to focus on short-term vs. long-term results
- Implementing strategic account plans after they're built
- Having appropriate compensation structures for strategic account managers
- Having an effective strategic account planning tool:
- Allocating funding/resources needed to focus full efforts on managing strategic accounts
- Having an effective strategic account management process
5. What does Brad’s sales tech stack look like?
6. Reading recommendations for the audience?
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