Episode 27: How to Create a Sales Playbook for SaaS Startup serving Mid Market Segment?

Mark Evans, Founder and CEO of SalesKit, helps SaaS companies scale their sales teams rapidly.

Ashish Santhalia

Host, Sales Gambit | Founder @ Convin

In today’s episode of Sales Gambit, we welcomed Mark Evans. Mark is the Founder and CEO of SalesKit. With over a decade of experience working in the sales fraternity, Mark now works to help entrepreneurs and sales leaders start lead-generating and deal-closing powerhouse teams that allow them to build a business that generates results in sales. 

Today, Mark has joined us to talk about “How to Create a Sales Playbook for SaaS Startups serving Mid Market Segment?”

We discussed:

  • Can sales reps take up the responsibility of retaining customers in addition to their existing roles in startups?
  • How important is it for startups to hire salespeople with expertise in account management?
  • How can sales reps at startups build trust and loyalty with existing customers? 
  • Should customer retention be a part of sales coaching for the B2B SaaS startup sector? 
  • How can sales reps increase customer retention?
  • Reading recommendations that will help sellers to improve their craft.

And a lot more…

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