Episode 27: How to Create a Sales Playbook for SaaS Startup serving Mid Market Segment?

Mark Evans joined us for the 27th episode of Sales Gambit. Mark is the Founder and CEO of SakesKit and is working with the vision of helping SaaS Companies to scale 7+ figure sales teams at record speeds.

Ashish Santhalia

Host, Sales Gambit | Founder @ Convin

In today’s episode of Sales Gambit, we welcomed Mark Evans. Mark is the Founder and CEO of SalesKit. With over a decade of experience working in the sales fraternity, Mark now works to help entrepreneurs and sales leaders start lead-generating and deal-closing powerhouse teams that allow them to build a business that generates results in sales. 

Today, Mark has joined us to talk about “How to Create a Sales Playbook for SaaS Startups serving Mid Market Segment?”

We discussed:

  • Can sales reps take up the responsibility of retaining customers in addition to their existing roles in startups?
  • How important is it for startups to hire salespeople with expertise in account management?
  • How can sales reps at startups build trust and loyalty with existing customers? 
  • Should customer retention be a part of sales coaching for the B2B SaaS startup sector? 
  • How can sales reps increase customer retention?
  • Reading recommendations that will help sellers to improve their craft.

And a lot more…

Convin records, transcribes and analyzes all your sales calls to give insights on what’s working on calls and what’s not.

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