Episode 23: Ace Gap Selling Like a Pro

Christion Embury, Account Executive at A Sales Growth Company joined us for the 23rd episode of Sales Gambit. Christion is working on a mission to show sales teams across the globe how to change their selling approach and sell differently.

Ashish Santhalia

Host, Sales Gambit | Founder @ Convin

In today’s episode of Sales Gambit, we welcomed Christion Embury. Christion is an Account Executive who helps sellers sell differently by making them understand the gap between where a buyer is today and where they want to be in the future. Apart from gap selling, Christion is also an avid sports enthusiast and loves watching football games.

Today, Christion has joined us to talk about “How to Ace Gap Selling Like A Pro?”

We discuss:

  • What is Gap Selling?
  • How is Gap Selling different and how does it work?
  • Who can use Gap Selling?
  • How to get started with Gap Selling?
  • What questions should salespeople ask to identify the gap?
  • How to introduce Gap Selling to your sales teams?
  • What problems can the sales teams overcome by using Gap Selling?
  • How to scale the Gap Selling process?
  • Reading recommendations for the audience

And a lot more…

Convin records, transcribes and analyzes all your sales calls to give insights on what’s working on calls and what’s not.

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