Contact Center

25 Best Customer Intelligence Platforms for Call Center Support in 2024

Abhishek Punyani
May 3, 2024
 mins read

Last modified on

In the evolving world of customer service, customer intelligence platforms have become pivotal in enhancing call center operations. These platforms offer deep insights into customer behaviors and preferences, empowering businesses to deliver exceptional customer service. 

This blog post explores the essence of customer intelligence platforms, unveils the top 25 platforms for 2024, and discusses how these tools can transform call center operations.

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Exploring Customer Intelligence Platforms

Customer intelligence platforms are sophisticated tools designed to harness the power of data from customer interactions. These platforms utilize state-of-the-art technologies such as artificial intelligence, machine learning, and comprehensive analytics to decode customer behavior and enhance interaction quality.

1. Voice of Customer Analytics (VoCA)

 Decoding Emotions: Real-world examples of sentiment analysis in action
Decoding Emotions: Real-world examples of sentiment analysis in action

Voice of Customer Analytics plays a crucial role in customer intelligence platforms by capturing and analyzing customer feedback across various touchpoints. This component ensures that customer voices are not just heard but analyzed in-depth to drive meaningful business decisions.

  • Feedback Collection: VoCA systems collect data through surveys, social media, support calls, and online interactions.
  • Sentiment Analysis: These platforms use natural language processing to assess customer sentiments and categorize them as positive, negative, or neutral.
  • Trend Identification: By analyzing feedback over time, VoCA helps identify emerging trends or recurring problems that may affect customer satisfaction.
  • Insight Generation: The data is then synthesized to provide actionable insights that can influence product development, marketing strategies, and customer support enhancements.
  • Real-time Reporting: Advanced systems offer real-time analytics to allow immediate responses to customer feedback, improving the responsiveness of customer service teams.

2. Customer Journey Analytics

Customer Journey Analytics is integral to understanding and optimizing the paths customers take with a brand, from initial awareness through various engagements to long-term loyalty.

  • Path Visualization: These tools map out the customer’s journey, highlighting key interactions that determine the customer's lifecycle with the brand.
  • Bottleneck Identification: By analyzing the journey, businesses can identify areas where customers face difficulties, which can be crucial for improving the overall experience.
  • Personalization Opportunities: Insights from the customer journey enable personalized marketing and service strategies, tailored to individual customer needs and behaviors.
  • Conversion Optimization: Analytics focus on points within the customer journey that can be optimized to increase conversion rates, such as simplifying a purchase process or enhancing onboarding experiences.
  • Cross-channel Analysis: Modern analytics tools can track and integrate data across multiple channels to provide a holistic view of the customer experience, crucial for omnichannel strategies.

3. Voice of the Customer (VoC)

Detailed AI feedback can be generated on each call
Detailed AI feedback can be generated on each call

Voice of the Customer is a broader term encompassing all forms of feedback and interactions customers have with a brand. It is foundational for developing customer-centric business strategies.

  • Direct Feedback: This includes direct inputs from customers through channels like customer service interactions, direct emails, or voice calls.
  • Indirect Feedback: Analyzing behavioral data, such as website navigation patterns and engagement metrics, provides indirect feedback on customer preferences and frustrations.
  • Aggregate Data Analysis: VoC involves compiling and analyzing both qualitative and quantitative data to obtain a comprehensive understanding of the customer base.
  • Actionable Strategies: The ultimate goal of VoC is to transform insights into actionable strategies that enhance product quality, customer service, and user experience.
  • Continuous Improvement: Continuous monitoring and analysis of customer feedback lead to ongoing improvements in business processes and customer interaction strategies.

4. VOC Solutions

VOC Solutions are the tools and technologies that facilitate the collection, analysis, and reporting of the Voice of the Customer. These are vital for integrating customer feedback into business operations effectively.

  • Integrated Platforms: Many VOC solutions provide integrated platforms that combine data collection, analysis, and action planning in one place.
  • Automation Tools: Automated tools within VOC solutions can trigger immediate responses or alerts based on specific feedback, enhancing the agility of customer service.
  • Data Integration Capabilities: Effective VOC solutions can integrate data from disparate sources, providing a unified view of customer opinions and behaviors.
  • Customization and Scalability: They offer customization options to cater to specific business needs and are scalable to accommodate growing amounts of data as the company expands.
  • Compliance and Privacy: Top-tier VOC solutions ensure compliance with global data protection regulations, safeguarding customer information while analyzing sensitive feedback.

By leveraging these sophisticated components, customer intelligence platforms empower businesses to transform vast amounts of data into actionable insights, fostering improved customer relationships and driving strategic decisions aimed at enhancing the customer experience.

25 Best Customer Intelligence Platforms for Call Center Support in 2024

1. SAS Customer Intelligence 360

Description: SAS Customer Intelligence 360 is an advanced analytical platform designed for enterprises looking to unify marketing efforts across digital channels.

Key Points:

  • Comprehensive Analytics: Provides detailed insights into customer behaviors and preferences, helping to tailor marketing campaigns.
  • Cross-Channel Marketing: Enables seamless integration and management of marketing activities across multiple platforms.
  • Personalization: Uses predictive analytics to create personalized customer experiences at scale.
  • Real-Time Decisioning: Employs real-time analytics to make immediate decisions based on customer interactions.
  • Use Case: An enterprise uses SAS Customer Intelligence 360 to coordinate and optimize its global marketing campaigns, resulting in a 20% increase in campaign effectiveness.

2. Funnel

Description: Funnel specializes in data automation and integration for e-commerce companies, streamlining data from all marketing platforms.

Key Points:

  • Data Integration: Automates data collection from over 500 sources to provide a unified view of marketing efforts.
  • E-commerce Optimization: Tailored specifically for e-commerce platforms to maximize ROI from digital ads.
  • Reporting and Analytics: Offers powerful visualization tools to track sales and marketing performance.
  • Customizable Dashboards: Users can create custom dashboards that focus on key e-commerce metrics.
  • Use Case: An e-commerce brand utilizes Funnel to consolidate marketing data across various platforms, enhancing its ability to adjust strategies and increase sales by 30% quickly.

3. Convin

Description: Convin leverages AI to enhance call center operations by recording, transcribing, and analyzing customer conversations.

Key Points:

  • Conversation Intelligence: Offers in-depth call data analysis to improve agent performance and customer satisfaction.
  • Automated Coaching: Utilizes AI to provide real-time coaching and feedback to agents.
  • Integration Capabilities: Seamlessly integrates with existing telephony and CRM systems.
  • Real-Time Monitoring: Monitors live calls for quality assurance and compliance.
  • Use Case: A call center implemented Convin to monitor and analyze customer interactions, resulting in a 25% improvement in customer satisfaction scores.

4. YouGov

Description: YouGov is a global public opinion and data company that provides consumer insights through a self-service research tool.

Key Points:

  • Market Research: Facilitates direct access to market data and consumer opinions.
  • Custom Surveys: Allows businesses to conduct surveys tailored to their research needs.
  • Data Analysis Tools: Offers tools for analyzing consumer behavior and trends.
  • Global Reach: Provides insights from a worldwide network of respondents.
  • Use Case: A marketing firm uses YouGov to quickly gather consumer opinions on a new product launch, enabling swift strategic adjustments.

5. Amperity AmpIQ

Description: Amperity AmpIQ is a customer data platform that excels in audience segmentation to enhance marketing personalization.

Key Points:

  • Advanced Segmentation: Uses machine learning to create highly accurate customer segments.
  • Unified Customer View: Integrates data from multiple sources to provide a 360-degree view of customers.
  • Actionable Insights: Delivers insights that are directly actionable in marketing campaigns.
  • Privacy Compliance: Ensures compliance with global data privacy laws.
  • Use Case: A retail company uses AmpIQ to segment its customer base for targeted promotions, increasing customer retention by 15%.

6. Alida Sparq

Description: Alida Sparq is a customer experience management platform known for its robust integration capabilities with other business systems.

Key Points:

  • Holistic Integration: Seamlessly connects with CRM, ERP, and marketing automation platforms.
  • Customer Feedback Loop: Facilitates continuous feedback collection and analysis for real-time customer insights.
  • Actionable Analytics: Provides deep analytics that help businesses act on customer data efficiently.
  • Customizable Surveys: Offers tools to design surveys that capture precise customer sentiments.
  • Use Case: A healthcare provider integrates Alida Sparq to unify patient feedback across multiple touchpoints, enhancing patient care and operational efficiency.

7. Dataforce

Description: Dataforce excels in competitive intelligence, offering businesses insights into market trends and competitor strategies.

Key Points:

  • Competitive Analysis: Delivers comprehensive insights into competitors’ activities and market dynamics.
  • Market Monitoring: Keeps track of industry trends and changes to inform strategic decisions.
  • Real-Time Alerts: Provides alerts on competitor movements and market entries.
  • Data Visualization: Offers advanced tools for visualizing competitive data for easy interpretation.
  • Use Case: An automotive company uses Dataforce to monitor competitors' new launches, allowing them to adjust their product features and marketing strategies swiftly.

8. ActionIQ

Description: Best known for its customer value calculation, ActionIQ helps businesses quantify the lifetime value of their customers.

Key Points:

  • Customer Lifetime Value (CLV): Calculates CLV to help prioritize high-value customers.
  • Segmentation by Value: Allows businesses to segment customers based on predicted profitability.
  • Integrated Customer Data: Aggregates data from multiple sources to provide a unified view of each customer.
  • Marketing Automation: Automates targeted marketing campaigns based on customer value insights.
  • Use Case: A retail chain uses ActionIQ to focus on high-value customers, resulting in a 20% increase in loyalty program engagement.

9. Coglide

Description: Coglide specializes in buyer persona management, helping businesses to understand and cater to their ideal customer profiles.

Key Points:

  • Persona Development: Assists in creating detailed buyer personas based on real customer data.
  • Marketing Alignment: Aligns marketing efforts with persona characteristics for increased effectiveness.
  • Customer Journey Mapping: Maps out the customer journey for different personas to optimize engagement.
  • Content Personalization: Enables personalized content creation that resonates with each persona.
  • Use Case: A marketing agency uses Coglide to develop precise personas for a client’s campaign, achieving a 30% higher conversion rate.

10. Zeotap

Description: Zeotap is renowned for its identity resolution software, which accurately identifies and unifies customer profiles across platforms.

Key Points:

  • Cross-Device Identification: Links customer identities across various devices and platforms.
  • Data Enrichment: Enhances customer profiles by integrating external data sources.
  • Privacy Compliance: Ensures compliance with global privacy regulations while handling identity data.
  • Real-Time Synthesis: Updates customer profiles in real-time as new data becomes available.
  • Use Case: A telecommunications firm employs Zeotap to unify customer data from different services, improving cross-selling outcomes.

11. ActiveCampaign

Description: ActiveCampaign combines email marketing, automation, and CRM for small to mid-sized businesses.

Key Points:

  • Marketing Automation: Automates marketing processes and customer segmentation.
  • Email Marketing: Sophisticated tools for personalized email campaigns.
  • Sales Automation: Streamlines the sales process with automation tools.
  • CRM Integration: Integrates with existing CRM systems for a seamless workflow.
  • Use Case: An online retailer uses ActiveCampaign to automate follow-up emails based on customer behaviors, increasing repeat purchases by 25%.

12. Know Your Customer

Description: This platform is focused on customer due diligence and compliance, ensuring businesses meet regulatory requirements.

Key Points:

  • Compliance Management: Helps businesses comply with anti-money laundering (AML) and KYC regulations.
  • Customer Verification: Provides tools for quick and accurate customer identity verification.
  • Risk Assessment: Evaluates customer profiles for potential risks.
  • Real-Time Monitoring: Monitors customer activities to detect and report suspicious behaviors.
  • Use Case: A financial institution uses Know Your Customer for streamlined customer onboarding and compliance, reducing onboarding time by 40%.

13. Clootrack

Description: Clootrack is a real-time customer experience analytics platform that discovers and measures customer perceptions.

Key Points:

  • Perception Analysis: Analyzes customer sentiments and perceptions across various digital platforms.
  • Brand Health Tracking: Monitors brand health by continuously tracking customer feedback.
  • Competitive Benchmarking: Compares customer satisfaction metrics against competitors.
  • Actionable Insights: Provides insights that can directly influence marketing and product strategies.
  • Use Case: A consumer goods company uses Clootrack to adjust its product offerings based on shifting customer preferences, enhancing market share.

14. LiftIQ

Description: LiftIQ provides advanced predictive analytics to help businesses understand and predict customer behavior.

Key Points:

  • Behavioral Forecasting: Predicts future customer behaviors based on historical data.
  • Demand Forecasting: Assists in predicting product demand to optimize inventory management.
  • Customer Segmentation: Uses predictive analytics to segment customers by potential value.
  • Churn Reduction: Identifies at-risk customers and suggests proactive engagement strategies.
  • Use Case: An online streaming service uses LiftIQ to anticipate demand for content and optimize its viewing recommendations, reducing churn by 15%.


Description: specializes in conversation intelligence, analyzing customer interactions to provide insights into sales performance.

Key Points:

  • Sales Conversations Analytics: Records and analyzes sales calls to improve sales tactics.
  • Deal Intelligence: Tracks deal progress and provides insights to close sales more effectively.
  • Performance Benchmarking: Compares sales performance across teams to identify best practices.
  • Real-time Feedback: Offers real-time feedback to sales reps to improve their interaction skills.
  • Use Case: A software company uses to refine its sales pitch, resulting in a 30% increase in conversion rates.

16. Aury

Description: Aury is a customer feedback management platform that helps businesses capture and analyze customer sentiment.

Key Points:

  • Feedback Collection: Simplifies the process of collecting feedback across multiple channels.
  • Sentiment Analysis: Analyzes customer feedback to gauge overall sentiment and satisfaction.
  • Trend Identification: Identifies emerging trends from customer feedback to guide product development.
  • Automated Reporting: Generates automated reports that provide insights into customer sentiment over time.
  • Use Case: A restaurant chain uses Aury to track customer satisfaction and quickly respond to negative reviews, improving its overall customer rating.

17. FullStory

Description: FullStory focuses on digital experience analytics, providing insights into how users interact with websites and apps.

Key Points:

  • Session Replay: Records and replays user sessions to identify usability issues.
  • User Interaction Tracking: Tracks clicks, scrolls, and other interactions to understand user behavior.
  • Funnel Analysis: Analyzes the effectiveness of online funnels and identifies where users drop off.
  • Anomaly Detection: Automatically detects and alerts on unusual user behavior patterns.
  • Use Case: An e-commerce website uses FullStory to optimize its checkout process, reducing cart abandonment by 20%.

18. Leadspace

Description: Leadspace uses AI to provide B2B sales and marketing teams with actionable insights and lead scoring.

Key Points:

  • Lead Scoring: Prioritizes leads based on their likelihood to convert, using AI-driven insights.
  • Data Enrichment: Enhances existing customer data with additional insights for more accurate targeting.
  • Segmentation: Segments leads based on various criteria including industry, company size, and potential spend.
  • Predictive Analytics: Forecasts future buying behaviors based on past interactions and demographic data.
  • Use Case: A technology provider uses Leadspace to target high-value prospects, increasing lead conversion rates by 25%.

19. PriceSpider

Description: PriceSpider specializes in brand commerce tools that track pricing, product availability, and consumer buying behaviors.

Key Points:

  • Price Monitoring: Tracks prices across various retailers to ensure pricing consistency.
  • Product Availability Alerts: Notifies consumers when out-of-stock items are available.
  • Market Intelligence: Provides insights into market trends and consumer preferences.
  • Brand Protection: Ensures that retailers adhere to pricing policies and brand guidelines.
  • Use Case: A consumer electronics brand uses PriceSpider to maintain consistent pricing across all sales channels, safeguarding brand integrity.

20. Plumb5

Description: Plumb5 is a marketing automation platform that combines analytics, automation, and personalization to optimize customer engagement.

Key Points:

  • Real-Time Analytics: Provides insights into customer behavior in real time, facilitating immediate adjustments to marketing strategies.
  • Personalization Engine: Delivers personalized customer experiences across multiple channels, enhancing engagement and loyalty.
  • Campaign Automation: Automates complex marketing campaigns, ensuring timely and relevant customer communications.
  • Customer Segmentation: Uses data-driven insights to segment customers accurately for targeted marketing efforts.
  • Use Case: A retail chain utilizes Plumb5 to automate and personalize email marketing campaigns, resulting in a 35% increase in click-through rates.

21. Customer Happiness Index

Description: This tool measures customer satisfaction and predicts customer loyalty, helping businesses to enhance their customer service strategies.

Key Points:

  • Satisfaction Metrics: Provides comprehensive metrics on customer satisfaction levels.
  • Predictive Loyalty Insights: Uses advanced algorithms to predict future customer loyalty based on current interactions.
  • Real-Time Feedback Collection: Gathers customer feedback in real time, allowing for immediate operational adjustments.
  • Benchmarking: Compares satisfaction scores against industry standards to identify areas for improvement.
  • Use Case: A telecommunications company uses Customer Happiness Index to gauge service satisfaction, leading to targeted improvements that increased customer retention by 10%.

22. Upland Localytics

Description: A mobile engagement platform that provides web and app analytics, along with messaging tools to drive engagement and retention.

Key Points:

  • In-depth Analytics: Tracks user engagement across apps and websites to optimize content and features.
  • Behavioral Segmentation: Segments users based on behavior patterns to tailor marketing messages.
  • Push Notifications: Implements personalized push notifications to improve user retention and engagement.
  • A/B Testing: Offers A/B testing capabilities to refine and optimize marketing strategies.
  • Use Case: A media company uses Upland Localytics to personalize content delivery on its app, which significantly increases user session times and engagement.

23. Customer Thermometer

Description: An instant feedback tool that lets businesses gauge customer satisfaction through simple, one-click surveys.

Key Points:

  • Instant Feedback: Enables quick collection of customer feedback through one-click email or SMS surveys.
  • Mood Measurement: Tracks customer mood changes over time to assess satisfaction trends.
  • Integration Ease: Easily integrates with email services and helpdesk platforms.
  • Customizable Surveys: Offers fully customizable survey templates to match brand identity.
  • Use Case: A customer support center implements Customer Thermometer to measure client satisfaction post-interaction, leading to immediate adjustments and enhanced service quality.

24. Oracle Unity Customer Data Platform

Description: Oracle Unity provides a unified customer data platform that organizes data across all touchpoints to deliver personalized customer experiences.

Key Points:

  • Unified Customer Profiles: Creates comprehensive customer profiles by integrating data from multiple sources.
  • AI-driven Insights: Uses artificial intelligence to generate actionable insights and recommendations for personalized customer engagement.
  • Real-Time Decisions: Supports real-time decision making with up-to-date customer data.
  • Data Privacy and Security: Ensures compliance with global data privacy laws and secures customer information.
  • Use Case: A financial services firm uses Oracle Unity to consolidate customer data from various systems, enhancing cross-sell opportunities and increasing customer lifetime value.

25. Glassbeam

Description: Glassbeam is a machine data analytics platform that excels in analyzing complex, multi-structured data, providing insights primarily for IoT and healthcare sectors.

Key Points:

  • Complex Data Analysis: Specializes in the analysis of large-scale, complex machine data to uncover operational and customer insights.
  • Healthcare Analytics: Offers specific solutions for medical and healthcare equipment analytics, optimizing device usage and patient outcomes.
  • Predictive Maintenance: Utilizes predictive analytics to forecast equipment failures and schedule maintenance proactively.
  • IoT Optimization: Enhances the performance of IoT devices through detailed analytics and performance monitoring.
  • Use Case: A healthcare provider uses Glassbeam to analyze data from medical devices, resulting in improved equipment uptime and better patient care.

These platforms illustrate the breadth and depth of customer intelligence solutions available today, each catering to different aspects of customer interaction and data analysis to help businesses optimize their customer engagement strategies effectively.

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How Utilizing Customer Intelligence Platforms Can Elevate Call Center Operations

The deployment of customer intelligence platforms in call centers leverages a wealth of data and analytics, revolutionizing the way these centers operate. By focusing on the key elements of voice of customer analytics, customer journey analytics, and VOC solutions, these platforms can significantly enhance customer satisfaction, streamline response times, increase efficiency, and drive revenue growth.

1. Enhancing Customer Satisfaction

Elevating customer satisfaction one interaction increases customer retention rate
Elevating customer satisfaction one interaction increases customer retention rate

Voice of the Customer (VoC) Analytics plays a pivotal role in tailoring customer interactions to individual preferences and needs, which is essential for boosting satisfaction.

  • Personalized Experiences: By analyzing VoC data, call centers can understand customer sentiments and preferences in real-time, allowing them to personalize interactions. This might involve adjusting the communication style or offering solutions based on the customer’s history and feedback.
  • Proactive Service: With insights gained from customer journey analytics, agents can anticipate issues before they become problems and offer solutions proactively, which significantly enhances the customer experience.
  • Continuous Improvement: Implementing changes based on consistent feedback through VOC solutions ensures that the services always evolve to meet customer needs, thereby increasing overall satisfaction.

2. Improving Response Times

Customer intelligence platforms streamline operations through automation and predictive analytics, which directly contribute to faster response times and higher-quality customer interactions.

  • Automated Routing: Using data from customer interactions, these platforms can automatically route calls to the most appropriate agent or department, reducing wait times and improving first call resolution rates.
  • Predictive Support: By analyzing past interactions and outcomes, predictive analytics can foresee a customer's needs, allowing agents to prepare responses or solutions in advance, speeding up the interaction process.
  • Real-Time Decision Making: Real-time analytics provide agents with immediate guidance on how to handle ongoing calls, which can accelerate problem-solving and reduce the average handling time per customer.

3. Increasing Efficiency

Real-time guidance and automated processes provided by customer intelligence platforms ensure that agents perform their roles more effectively, which impacts operational costs and improves service quality.

  • Enhanced Agent Performance: With real-time feedback and automated coaching based on voice of the customer data, agents can improve their performance continuously, which enhances efficiency and reduces the need for extensive training periods.
  • Optimized Resource Allocation: Customer journey analytics help identify peak times and common issues, allowing managers to allocate resources more effectively, thus optimizing operational efficiency.
  • Reduction in Errors: Automation of routine tasks reduces the likelihood of human error, ensuring that processes are more reliable and less prone to mistakes that can cost time and resources.

4. Driving Revenue Growth

Improved service quality leads to increased customer loyalty and retention, which are key drivers of revenue growth in any business.

  • Enhanced Customer Loyalty: Satisfied customers are likelier to return and do more business with a company. Customer intelligence platforms help create such positive experiences consistently.
  • Up-Selling and Cross-Selling Opportunities: With a deep understanding of customer journeys and preferences, agents can identify opportunities to offer additional relevant products or services, increasing the average transaction value.
  • Customer Advocacy: Happy customers often become brand advocates. Positive word-of-mouth and social proof generated by satisfied customers can attract new customers, indirectly boosting revenue through minimal marketing spend.

By integrating customer intelligence platforms, call centers can transform their operations into dynamic, customer-focused environments. These platforms provide the tools needed to understand and act on customer data effectively, leading to improved service delivery and business outcomes.

Empowering Call Centers Through Intelligence

As we move into 2024, customer intelligence platforms continue redefining how call centers operate, strongly emphasizing data-driven strategies and customer-centric approaches. By integrating these technologies, call centers are not just solving customer issues but are proactively enhancing customer relationships, leading to sustained business growth and success. As the industry evolves, these platforms will undoubtedly play a crucial role in shaping the future of customer service.

This comprehensive overview of the best customer intelligence platforms, including Convin, shows the potential of these tools in revolutionizing call center operations by providing critical insights that drive customer satisfaction and operational efficiency.

Know the Power of Convin's Customer Intelligence Platform to Elevate Your Customer Insights—Contact Us and Explore the Benefits for Your Business Now!


1. What is a consumer intelligence platform?
A consumer intelligence platform analyzes data from various sources to provide insights into consumer behavior and preferences, aiding in targeted marketing and product development.

2. What is an intelligence platform?
An intelligence platform gathers, analyzes, and transforms data into actionable insights to help organizations make informed decisions.

3. What is the difference between CRM and customer intelligence?
CRM (Customer Relationship Management) primarily manages customer interactions and relationships, while customer intelligence uses data analysis to understand and predict customer behaviors and preferences.

4. What is customer service intelligence?
Customer service intelligence analyzes customer interaction data to improve service strategies, enhance customer satisfaction, and optimize support operations.

5. What is an example of customer intelligence platforms?
An example of a customer intelligence platform is Salesforce Einstein, which uses AI to analyze customer data and provide predictive insights for better business decisions.

6. How do you use customer intelligence platforms?
Customer intelligence platforms are used by integrating them with existing data sources to analyze customer interactions, derive insights, and inform strategic decisions aimed at enhancing customer experiences and business outcomes.

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