How to Increase Average Ticket Size for Home Services Technicians by 25%

TL;DR

1. Increasing average ticket size is the key to maximizing revenue without booking more jobs.
2. AI-powered insights help home services businesses identify upsell opportunities and suggest high-ticket home services at the right time.
3. Real-time AI coaching trains technicians to confidently introduce premium services, improving average ticket size in sales.
4. Automated follow-ups ensure no lead is lost, increasing conversions and boosting average ticket size in business.
5. Multilingual AI chatbots expand customer reach, improving engagement and driving higher-value sales. 

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Your phone is ringing nonstop, your technicians are constantly in the field, and new appointment requests keep coming in. 

Yet, when you check the numbers at the end of the month, the revenue isn’t where it should be.

The problem? 

Missed customer calls, scheduling inefficiencies, high operational costs, and one-time service visits that never turn into repeat business quietly cut into your profitability.

But what if you didn’t have to book more jobs to grow revenue? What if you could increase the value of every service call by 25% instead?

That’s what top-performing home improvement, home cleaning, and home repair services are doing—and with the right approach, you can too. 

What if AI could help your technicians sell more without talking? Let’s Talk!

The Hidden Revenue Metric: What Average Ticket Size Means for Your Business

If you're running a home services business, your goal isn’t just to book more jobs and make each job as profitable as possible. 

Herein lies the role of average ticket size (ATS).

But what exactly is average ticket size, and why should you care? 

What Is Average Ticket Size?

In simple terms, average ticket size (ATS) is the average amount a customer spends per transaction. Think of it as the financial weight of each job.

Let’s say a home improvement services company completes 200 projects monthly, generating $100,000 in total revenue. 

The ATS would be:

Average Ticket Size = Total Revenue​ / Number of Transactions​
‍100,000 / 200 = 500

This means, on average, each customer spends $500 per service.

Now, imagine for a moment, increasing that to $625 per job without increasing your operational expenditure. 

This is a 25% increase in revenue.

Just by optimizing your service offerings, pricing, and sales strategies.

Why do Home Services Technicians Need to Know the Average Ticket Size?

Every minute a technician spends on-site for home service businesses needs to count. 

If a technician is already at a customer's house for a repair, wouldn’t it make sense to maximize the value of that visit?

Offering better value is more important than simply raising ATS. 

Customers are willing to spend more when they see a direct benefit.

Example: A significant HVAC company trained technicians to offer premium air filter replacements and yearly maintenance plans during service visits. 

The result? 

A 30% increase in ATS within six months because homeowners saw the long-term savings and convenience.

This applies across all high-ticket home services:

• A home cleaning service can upsell deep-cleaning packages.
• A home remodeling business can include premium materials or smart home integrations.
• A home repair service can offer bundled maintenance plans.

And here’s an eye-opener: McKinsey reports that customers are 60% more likely to buy additional services when offered during an ongoing job. 

If your technicians aren’t making recommendations, you're leaving money on the table.

How Average Ticket Size Impacts Revenue and Profit Margins

Many business owners fall into the trap of chasing more customers instead of maximizing each transaction. The truth is, adding more jobs also means:

• More travel time for technicians
• Higher labor costs
• Increased scheduling complexity

But increasing your average ticket size in sales allows you to:

• Earn more without hiring extra technicians
• Reduce scheduling pressure while keeping revenue high
• Improve profit margins by focusing on high-value services

Amazon Home Services (yes, Amazon offers home services now) follows this approach. Instead of relying on low-cost, high-volume jobs, they bundle additional services at checkout, increasing ATS while enhancing customer convenience.

Example: A customer booking TV installation is offered cable management and sound system setup at a discount. Since they’re already hiring the technician, they’re more likely to spend more for a complete service.

This same approach works in home improvement services—if a customer is getting their bathroom remodeled, offering a vanity upgrade or LED mirror installation as an add-on increases ATS effortlessly.

AI Automation Tools: A Smarter Way to Boost ATS

Calculating ATS is just the first step. The real challenge is finding ways to increase it consistently.

This is where AI for automation makes a huge difference.

• AI-driven pricing suggestions help set the best rates for services.
• AI-powered chatbots handle repetitive customer inquiries, freeing up staff for higher-value tasks.
• AI automation tools analyze technician conversations to identify missed upsell opportunities.

If you’re only focused on getting more appointments, you’re missing out on easy revenue growth. The key is to make every job count for more.

• Train technicians to offer premium services effortlessly
• Bundle-related services to increase value
• Use AI automation tools to optimize pricing and sales performance
• Track and adjust ATS regularly to ensure continuous growth

Businesses that prioritize average ticket size consistently earn more with less effort. Instead of just chasing volume, it’s time to focus on value per job—because that’s where real profits lie. 

Stop missing sales opportunities—AI ensures every interaction counts!

Why do Most Home Service Businesses Struggle to Increase Ticket Size

Increasing the average ticket size in business will increase sales and profits. But if it were that easy, every home services company would be cashing in on high-ticket home services.

And the truth? 

Many home cleaning services, home remodeling businesses, and home repair services face hidden challenges that keep their average ticket size in sales lower than expected. Customers hesitate to spend, sales opportunities slip by, and technicians often lack the tools to maximize every service call.

Let’s break down why most home service businesses struggle to increase ticket size and how to turn things around.

Customers Hesitate to Spend More—Here’s Why

Most homeowners start a service call with a “just fix what’s necessary” mindset. They aren’t looking to splurge on high-ticket home services—at least not at first.

Why?

1. Lack of Awareness: Customers often don’t know that higher-value services exist or why they’re beneficial.
2. Perceived Unnecessary Cost: They assume the cheapest fix will do the job.
3. Sticker Shock: They would likely resist spending more without expecting an expense.

Expensive home services should never be marketed as an optional extra. They should be considered smart investments that save money in the long run.

The Hidden Sales Opportunities Most Technicians Overlook

Most technicians are problem solvers, not salespeople. Their goal is to fix what they were called for, not to upsell. But that mindset leads to missed opportunities.

Imagine a technician fixing a leaky faucet. The customer might also benefit from:
✔ A water filtration system upgrade
✔ Touchless faucets for better hygiene
✔ A whole-house plumbing inspection

However, the customer won’t consider these options if no one mentions them.

Companies using AI automation tools to analyze technician-customer conversations found that up to 70% of missed revenue came from technicians not introducing additional services -  McKinsey & Co.

How to Fix It:
With the right AI for automation, businesses can:

• Train technicians to identify upsell opportunities in real-time.
• Use AI-generated scripts to guide technicians on how to introduce add-ons naturally.
• Analyze conversations to pinpoint where sales opportunities are being lost.

How Weak Sales Conversations Lead to Lost Revenue

A weak sales conversation doesn’t fail to convince customers—it actively pushes them away. Many technicians struggle to effectively communicate value without sounding like they’re trying to sell something unnecessary.

What Doesn’t Work?
“Would you like to upgrade to a premium air filter?” → (Customer thinks: “No, I just want my AC fixed.”)

What Works?
“This premium air filter improves air quality, reduces allergens, and lasts twice as long—saving you money on replacements. Many of our customers choose it because of the health benefits.”

Customers might hesitate because of sticker shock even when they see the value. The key is to make pricing feel less intimidating.

Three Proven Strategies to Overcome Pricing Resistance  

• Break Down Cost vs. Value: Instead of saying, “This upgrade costs $500,” explain, “This saves you $200 per year on energy bills, paying for itself in two years.”
• Offer Bundles Instead of Single Add-Ons Instead of selling a premium home security camera alone, package it with installation and a one-year maintenance plan.
• Flexible Financing Options: Many home remodeling and improvement services offer interest-free financing, making premium upgrades more accessible.

The issue with your home services business is not a lack of clients but missed opportunities during each service call if you are having trouble increasing average ticket size sales.

• Educate customers on the benefits of high-value services.
• Train technicians to spot and introduce upsell opportunities naturally.
• Improve sales conversations to build trust and highlight long-term value.
• Use AI automation tools to track, analyze, and enhance sales performance.
• Offer financing and bundles to make pricing more attractive.

The good news? 

Making these changes takes a more intelligent approach, not more work. And when done right, you’ll see higher revenue per job, better customer satisfaction, and a more substantial business overall. 

AI identifies customer behavior patterns & suggests premium upgrades! Discover how?

Smart Strategies to Skyrocket Your Average Ticket Size

Getting more customers is great, but what if you could increase your revenue without adding an extra appointment? 

Instead of booking twice as many jobs to grow revenue, the finest home cleaning services, home remodeling businesses, and home repair companies focus on making each job more profitable.

How? 

Introducing technicians to these strategies can help your business grow without overloading your schedule.

1. Encouraging Technicians to Offer High-Value Services

Your technicians are the face of your business. They build relationships with customers, solve their problems, and—if appropriately trained—offer services that add real value. 

However, many home service businesses fail to equip their teams with the skills to introduce high-ticket home services in a way that feels natural, not salesy.

2. Selling Service Bundles for Added Convenience

People love convenience. If you give them an easy, all-in-one solution, they’ll take it, especially in home improvement services where they might not even realize what’s needed.

For example, a home repair services company could: Offer a “Whole Home Safety Check” that includes electrical, plumbing, and HVAC inspections instead of selling them separately.

A home cleaning services provider could: Create a “Spring Refresh Package” that bundles carpet cleaning, upholstery treatment, and window washing.

Why Bundles Work:

✔ Customers prefer one-time decisions instead of piecing together multiple services.

✔ They perceive higher value in bundles, even if they cost more overall.

✔ Bundles increase the average ticket size without feeling like an upsell.

3. Providing Financing Options to Make Services More Accessible

One of the biggest barriers to selling high-ticket home services? 

Upfront cost.

Many consumers hesitate due to sticker shock when they want high-end upgrades, such as a sophisticated home security system or a complete home renovation project.

What’s the fix? Flexible financing.

Homeowners are more likely to commit when the cost feels manageable rather than overwhelming.

4. Improving Customer Trust Through Better Communication

Trust is the foundation of high-ticket sales in-home services. Customers aren’t just buying a service—they’re inviting you into their home. If they don’t fully trust your business, they won’t commit to anything beyond the minimum.

Where Many Businesses Go Wrong:

• Vague pricing creates doubt about hidden fees.
• Pushy upsells make customers feel uncomfortable.
• Lack of communication leads to confusion about timelines and service details.

How to Fix It:

• Be upfront about pricing and explain the value behind higher-ticket options.
• Use AI-powered multilingual chatbots to ensure customers from diverse backgrounds fully understand their options.
• Offer personalized video consultations where technicians walk through custom customer needs solutions.

Raising your average ticket size in sales is the key if you want to grow revenue without increasing your workload. Home service businesses can maximize every job, improve customer experience, and drive long-term profitability by implementing these strategies.

Multilingual AI expands customer reach! Book a demo to see the impact!

How Convin’s AI Is Helping Home Services Businesses Close Bigger Deals Effortlessly

Increasing revenue shouldn’t always mean booking more jobs for home services businesses but making each service call more profitable. Many home cleaning services, home remodeling services, and home repair businesses struggle with missed sales opportunities, inconsistent upselling, and ineffective follow-ups, which prevent them from maximizing their average ticket size in sales.

Instead of chasing more appointments, companies can make each service call more valuable, and Convin’s AI automation tools help them do that.

Convin ensures businesses close bigger deals effortlessly while maintaining a seamless customer experience.

Key Ways Convin Drives Higher Revenue for Home Services Businesses

1. AI-Powered Sales Insights for Smarter Upselling: Many businesses lose revenue simply because technicians don’t realize when to introduce high-value services. Convin’s AI analyzes past job data, customer behavior, and sales history to identify the best upsell opportunities, ensuring technicians always present relevant, high-value services at the right moment.

2. Real-Time Coaching to Help Technicians Sell with Confidence: Many technicians hesitate to suggest premium services because they don’t know how to frame them without sounding salesy. Convin’s AI-powered coaching provides real-time prompts during customer interactions, helping technicians:
✔ Introduce high-ticket home services naturally
✔ Overcome pricing objections smoothly
✔ Suggest service bundles for added value

3. Automated Follow-Ups to Convert More Leads into Sales: Not every customer makes a purchase immediately, and many businesses fail to follow up effectively. Convin’s AI automates follow-ups by:
✔ Sending personalized reminders based on past interactions;
✔ Automating texts, emails, and calls for better engagement;
✔ Identifying high-priority leads for sales teams.

4. Multilingual AI for Expanding Customer Reach: Language barriers limit revenue potential when businesses can’t effectively communicate with non-English-speaking customers. Convin’s LLM-powered multilingual AI chatbots help home services businesses:
✔ Engage diverse audiences in their preferred language
✔ Answer service-related queries instantly
✔ Provide transparent pricing and recommendations

Convert leads you thought were lost & increase sales by 25% with automated follow-ups!

How One Home Services Business Increased Revenue by 25% with Convin

A leading home improvement services company faced a common challenge—their technicians were busy, but their revenue wasn’t growing fast enough. Despite high customer demand, they struggled to increase their average ticket size in sales, missing out on opportunities to offer high-ticket home services.

Their key challenges:

1. Missed upselling opportunities: Technicians weren’t recommending premium services at the right time.
2. Inconsistent follow-ups: Potential customers interested in upgrades weren’t receiving timely reminders.
3. Lack of real-time coaching: Technicians weren’t confident in suggesting high-value services, fearing they’d come off as pushy.

After implementing Convin’s AI-powered automation tools, the company saw a dramatic shift in sales performance.

Step 1: AI-Driven Insights Uncovered Missed Revenue Opportunities

The first issue was identifying where technicians were missing chances to offer premium services. Convin’s AI-powered analytics reviewed past sales data and found a key trend:

65% of customers who booked a kitchen remodel later inquired about bathroom upgrades—but they were never offered one during the initial consultation.

Solution: Using Convin’s AI-powered sales insights, the company trained technicians to introduce related home improvement services during initial visits.

Result: A 19% increase in upsell conversions simply by offering services that customers were already interested in.

Step 2: Real-Time AI Coaching Helped Technicians Sell with Confidence

Technicians often hesitated to introduce high-value services because they weren’t trained to position them effectively.

Convin’s real-time coaching tool provided instant guidance, including:

• Live prompts during customer conversations on how to introduce premium upgrades.
• Ingenious objection handling tips to overcome pricing concerns.
• Personalized coaching based on technician performance.

Solution: Convin’s AI monitored live interactions and suggested the best ways to present high-ticket home services like custom cabinetry, energy-efficient window upgrades, and smart home installations.

Result: A 27% increase in upsell success rates as technicians became more comfortable recommending premium services.

Step 3: AI-Driven Follow-Ups Closed More Deals

Many homeowners weren’t making instant decisions on high-value services, meaning sales opportunities were lost. The company wasn’t following up consistently because manual follow-ups were too time-consuming.

Convin’s AI-driven follow-up system automated customer engagement by:

• Sending personalized follow-ups based on previous conversations.
• Reminding customers about upgrades they had shown interest in.
• Providing multilingual AI chat support to engage non-English-speaking customers effectively.

Solution: By automating follow-ups, the company ensured no lead slipped through the cracks and reached more diverse customers through AI-powered multilingual chatbots.

Result: A 22% increase in closed deals—customers who previously hesitated converted after receiving well-timed follow-ups in their preferred language.

The Final Impact: A 25% Boost in Revenue

By integrating Convin’s AI-powered automation tools, the company saw:

• 25% increase in ATS: Higher-value services were sold more frequently.
• 17% more upsell conversions: AI-driven coaching and real-time prompts worked.
• Higher customer retention: Automated follow-ups increased engagement.

This wasn’t achieved by hiring more technicians or increasing advertising spend—it was done by using AI to work smarter.

With Convin’s AI automation tools, the company unlocked hidden revenue, empowered technicians to sell confidently, and maximized every service call’s profitability without adding extra workload. 

The home services industry is shifting. Gone are the days when increasing revenue simply meant booking more jobs. The most prosperous companies nowadays are those that optimize the worth of each consumer encounter, making sure that each service call increases revenue.

With AI-driven automation, businesses can identify untapped sales opportunities, train technicians in real-time, automate follow-ups, and connect with a broader audience through multilingual communication. In addition to making sales easier, these innovations foster a more effective and customer-focused approach to business expansion.

As the industry moves toward smarter, data-driven strategies, companies that embrace AI and automation will find themselves ahead of the competition—delivering better service, increasing revenue, and scaling sustainably.

How Do You Increase Your Average Ticket Size? Convin’s AI Has the Answer! Book a Demo Now!

FAQs

1. How can technicians be trained to upsell effectively?
AI-driven real-time coaching and sales prompts help technicians confidently offer high-ticket home services by suggesting relevant upgrades at the right time.

2. How can home service businesses improve lead conversions?
AI-powered follow-ups and personalized service recommendations ensure potential customers receive timely reminders, increasing conversion rates.

3. How does AI optimize pricing strategies?
AI analyzes market trends and customer demand to adjust pricing dynamically, helping home improvement services maintain profitability while staying competitive.

4. What role does AI play in customer support?
Multilingual AI chatbots handle customer inquiries, book appointments, and provide service recommendations, making interactions seamless for diverse audiences.