Upselling is responsible for generating 10-30% of e-commerce revenue.
Both salespeople and the customer support team convince customers to upgrade to a premium version of the product or service. This is upselling and happens primarily in two ways:
Upselling can help organizations in many ways. Here are a few of them:
While upselling can help organizations increase their revenue, not all customers should be pushed to upsell.
Customers who are checking out the product or service for the first time aren’t likely to upsell. Pushing them would dissuade them from purchasing in the future as well.
Agents need to understand customers really well. It can be difficult for agents to see through every customer to understand things like purchasing intent and eagerness.
With AI-powered tools like conversation intelligence software, it has become easy for agents to understand and analyze customer behavior better.
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