Automated Quality Assurance

Automated Quality Assurance

Hi, have we met? I’m Conviner, your call center terminology assistant at your service. 

The origins of call center automation can be traced back to the early 1970s!

1. What is QA Automation?

Quality Assurance (QA) Automation in contact centers refers to using technology and software tools to automate evaluating the quality of customer interactions and service provided by contact center agents. 

This involves capturing and analyzing customer interactions through various channels such as phone calls, chat sessions, and email exchanges and using automated tools to perform quality checks and measure key metrics such as call clarity, agent tone and language, compliance with customer service guidelines, and overall customer satisfaction. 

QA automation in contact centers aims to improve the customer experience, enhance agent performance, and streamline the QA process to increase efficiency and reduce costs.

That’s definitely some moves that your business needs!

2. What are the benefits of automated QA?

There are several benefits of using QA automation in contact centers, including:

Improved accuracy

Automated QA tools can provide more accurate and consistent results than manual quality assurance processes.

Increased efficiency

Automated QA reduces the time and effort required to perform quality checks, freeing up resources for other tasks.

Enhanced customer experience

By automating the quality assurance process, contact centers can ensure that customer interactions are consistently high and meet the desired standards of customers.

Improved agent performance

Automated QA can provide real-time feedback to agents on their performance, helping them identify areas for improvement and better meet customer needs. 

Increased scalability

Automated QA can be easily scaled up to accommodate an increasing volume of customer interactions, helping contact centers to handle a growing workload.

Better data analysis

Automated QA tools can provide valuable insights into customer interactions and help contact centers identify trends and patterns that can be used to make informed decisions about service improvements.


Automated QA can help contact centers meet regulatory requirements and industry standards by ensuring customer interactions comply with relevant laws and regulations.

You’ve reached the end. I can’t wait to see you again!

Learn more about how we cover 100% call center audits!
Go Back

How about a free demo on Convin to reduce
agent ramp-up time by 60%?

When your client's security and privacy are guaranteed, enable agents to positively impact customer interactions and make customers stick around longer.