Sales

Sales reports and performance management

Aarti Nair
July 14, 2022
5
 mins read

Last modified on

July 14, 2022
Table of Content:

Sales reports and performance management are a very important part of any business. If you don't have a strong reporting and performance management structure, it would be very difficult to understand your business, especially when it comes to sales.

Sales reports and performance management is one of the biggest challenges in sales today. With the amount of data that is available today, companies need a way to sift through it and get relevant insights. 

In an increasingly competitive business world, your sales reports and performance management need to reflect a high degree of sophistication if you are to stay one step ahead of the game and identify and correct business issues in a timely manner.

In this blog, we will look at how companies can use the data they have to get relevant insights. This will not only help you to get insights from the data, but you will also be able to answer questions like:

How can I use data to motivate my sales force? 

What is the impact of my sales force compensation plan on my sales performance?

This blog will also look at different aspects of reporting and performance management and how you can use sales reports and performance management to improve your business.

What are sales reports, and how are they useful for your business?


Sales reports
give you an insight into your sales performance, allowing you to see whether you are meeting your sales targets. They tell you how much you are selling by tracking your sales metrics. Sales reports are important for any business, whether it is just starting up or is an established brand.

Sales reports are only useful when they are actionable. It means that you should be able to take the information from a report and use it to improve your business. The most important sales reports for any business are the sales reports that show the health of the business. These are reports that show how your sales are doing from month to month or year to year. You should also look at your profit and loss reports and see how much you make or lose. 

Sales reports are one of the most important components of any sales management system. Sales reports are a form of performance management. 

Performance management is the process of monitoring and managing the performance of individuals and the team as a whole. Performance measurement is the key to performance management. Performance measurement is the means by which you collect and analyze information about the performance of individuals, teams, departments, and the organization as a whole. Sales reports are used to measure the performance of salespeople, sales managers, and sales teams. By managing your sales reports, you can ensure that your business is always on target.

Why is performance management important for your business?

​​Performance management is not just a buzzword - it's a way to keep track of your employees and the performance of their tasks. Performance management is an essential tool for businesses. It makes sure that your employees are completing their tasks and can track their progress. It is a way to plan out what needs to be done and to make sure that your employees are getting the job done. It's also a good way to evaluate your employees. 

You can see what they're doing well and what they're not doing so well at. It's a way to see which employees need more training or which ones are good at what they do. It's also a good way to see which employees might be the best at certain tasks or which ones need to be promoted. It's a tool for communication between the employees and their supervisors. It's a way for them to ask questions and receive feedback. It can also be a way for them to provide feedback to their supervisors.

How does performance management help you improve your business?

Every business is different, but every business has a sales process. Sales are a vital part of any business as they are responsible for bringing in the money that keeps a business running. Sales are also a major part of the business cycle, as they make it possible to invest in marketing, which, in turn, allows you to bring in more sales. Improving sales is important, but the focus shouldn’t be on improving sales numbers. The focus should be on improving your entire sales process, which will in turn, generate more sales.

When it comes to improving performance and boosting sales, you need to rely on sales reports and performance management tools. Whether you run a small business or a big corporation, these reports can be used to help you boost your seller’s performance and, in turn, sales. They are your best bet to decide which products are selling better than others and which are not selling at all. These reports can also help you determine which products to introduce to your customers in the future.


The study conducted by Tableau saw that both salespeople and managers saw that one of the main focal points for performance management and reporting is efficiency. And to improve the overall performance of their employees, sales leaders emphasize a robust process for tracking reports and sales performance.

But not just sales reporting but an optimized reporting process is required.

The report also saw that salespeople and sales managers spend too much time searching for data, verifying its accuracy, and analyzing reports. These results were most pronounced for salespeople.

More than 8% percent of people end up spending the right amount of time creating reports along with creating an action plan based on the reports. And only 13% of salespeople end up spending ideal amounts of time optimizing the data.

That is why for improving sales, tracking sales along with keeping a tab on every seller’s daily activities – an optimized sales reporting and performance management system is important.

And this is where Convin comes into play.

How does Convin.ai help you improve your business?

Convin is a holistic assisted sales solution– that tracks the nerve of sales, i.e., sales conversation. Convin easily integrates with your sales stack and starts recording and transcribing all your sales calls and meetings. And post that, it analyzes the conversation for crucial business decisions, seller’s performance, and all responses to create detailed sales reports that are automatically sent to the sales leaders' inbox along with the CRM.

It also scores the call performance and even gives a platform for call auditors to audit important sales calls for faster results manually.

Convin not just scores the call but also scores the seller’s performance based on their tone, response rate, and the other custom criteria. Convin even informs sales leaders of every touch point between the prospect and sales rep so that they can keep track of the deal progress and know sales reps require how many touch points to close any deal. 

Convin eliminates the time wasted by sellers in fetching sales data, verifying sales data, and creating sales reports, which we already saw takes the seller’s maximum time.

Convin is a go-to tool for sales teams looking to optimize their sales performance and reporting process. 

Parting words

The sales reports and performance management of a company are an important part of the overall success of the company. It is the job of the sales manager to look for ways to improve their sales reports and performance management. 

With the help of the sales reports, a sales manager can drill down into the performance of each salesperson, and this will show them where they are succeeding and where they are struggling. The sales reports also show where the opportunities are and how the company can close more sales. 

The sales reports will show if there are any duplications within the sales staff and if they need to be addressed. The sales reports and performance management can be an ongoing process between the sales manager and the sales staff. It will help them both to better their performance and increase the success of the company. And with Convin, the whole process can be easily automated.

Convin.ai's AI-powered sales reports and performance management tool has been helping businesses all over the world improve their sales, marketing, and business performance for over 2 years now.

See Convin in action for FREE!
Results first, payment later.
Sign Up for Free
Say goodbye to unpredictable conversions
Download your copy

Featured Articles

Sales

What Is a Discovery Call In A Sales Process?

Team Convin
May 31, 2021
Sales

How to Use Sales Analytics to Set Achievable Sales Goals?

Aarti Nair
June 28, 2022
Sales

Sales engagement software: Why do sales teams rely on it?

Abhishikha Chatterjee
May 31, 2022

Subscribe to our Newsletter

1000+ sales leaders love how actionable our content is.
Try it out for yourself.
Oops! Something went wrong while submitting the form.

Say goodbye to unpredictable conversions

Unlock the solid agent coaching framework for free!

Access the full report now

Please enter the correct email.
Please enter your workplace email.
Invalid Email
Thank you for downloading the report
Oops! Something went wrong while submitting the form.