Sales Reporting Tool

Fastrack reporting and feedback process with Convin’s AI-powered sales reporting solution

Review your sales reps' daily activities, sales performance, and sales pipeline with AI-powered Sales reporting Solution within a few min!

Automate 100% Call reporting and feedback

Sales reporting is an x-ray of the company’s overall success.

Sales reporting gives you business clarity by answering questions for you like; what you are doing right/wrong- across individuals, teams, and the entire business? 

Along with that, it shows you:

  • What messaging, script, and sales strategy is working?
  • What is not working for the company?
  • What sales process needs improvement?
  • What training do your sales reps need?

Sales reporting is more on or is crucial for evaluating sales performance and pinpointing the challenges for individual and business growth. 

Convin’s sales reporting solution gives total visibility into the sales pipeline and sales performance. Convin – records, transcribes and analyzes 100% of the call for crucial deal intelligence and uncovering the challenges the sales reps face in their sales calls. It even prioritizes important sales calls that need manual review.

Convin easily integrates with your CRM and automatically adds the entire deal data into your CRM to give you complete transparency in the sales process and pipeline. But before we tell you how on this, let’s first see do you mean by sales reporting.

What is Sales Reporting?

Sales reporting is documentation of sales operations over a specific time. It helps in forecasting sales crises and growth. And gives the entire company an overview of the company’s revenue goal completion.

A sales leader or sales manager is responsible for creating the sales reports.

With the advancement of AI, Sales reporting is no more a long time consuming, laborious process. AI-powered sales reporting solution automatically records the deal intelligence and the sales reps' performance. It sends the data to the sales leaders along with adding it to the CRM. Sales leaders can review an hour-long sales call in under a few minutes by viewing the call reports in their inbox. 

Sales reporting helps you track:

  • Sales rep activities 
  • Sales reps call performance
  • The health of your sales pipeline
  • Number of deals in the pipeline
  • Number of deals won by individual/team
  • Individual, and team sales goal progress 
  • Compare forecasted sales with actual sales

Even after knowing what all it can do, still thinking about why you need a sales reporting solution for your business?

Let us answer that question.

Why is the Sales Report Important?

Did you know that companies end up spending more than 20% of their revenue pursuing leads, and in some companies, this number is higher? 

If you are investing so much in the sales process, doesn’t it makes sense to keep track of your doing is actually working and giving you profits or not? And if not, why

Sales reporting for 100% of the sales calls is crucial for

Sales rep's performance tracking


Sales reporting uncovers what the sales reps are talking about in the sales calls if they are conveying the product USPs and offers effectively. How are they responding to the prospects, and are they facing difficulty answering any questions?

Sales reporting solution tracks the conversation for these insights and, based on the custom parameters set and sales reps call soft skill, scores the rep's performance. After that, it automatically adds the data in CRM along with sending it to the sales leaders for instant review. Sales leaders can view the hour-long call in a few minutes and provide their feedback. It means no more waiting months for one call review, which means accelerated sales reps growth and more revenue for the company.

◼️ Transparent pipeline

As we mentioned earlier, sales reporting makes the entire pipeline transparent. Wondering how?

Sales reporting solution uncovers

  • Customer’s feedback
  • Sales objections
  • customer‘s queries
  • Sales reps responses. 

Basically, it lays the entire deal’s what and how’s for you to use it for the follow-up meetings. Your entire can use this data for aligning the entire business processes, messaging, and teams on one goal; winning more deals.

◼️ Forecasting sales and crisis

With transparent pipelines, you can track and uncover opportunities and crises in deals and use apt sales strategies to tackle them. There might be some opportunities that might get missed by the sales team but the reporting will capture all topics discussed so that you can use this information to pinpoint cross-selling and upselling opportunities.

◼️ Pinpoint sales reps' challenges and enabling sales training

One of the biggest challenges of the sales leaders is in understanding why the sales reps are not able to perform, or some of their sales reps are performing exceptionally well.

With a sales reporting solution, you can understand the sales strategies your top performers are using and pinpoint the challenges your poorly performing sales reps are facing. Based on that, you can provide guidance and enable sales training that will actually help them improve their numbers.

What Should Sales Report Include?

Now the age-old question for any sales leader or manager is what should your sales report include. Fetching this data from the CRM only works if your sales reps update the CRM after every call. But we all know that rarely happens. Automate the CRM automation with Convin’s sales reporting tool and retrieve the data directly from your CRM. 

◼️ The Number of Prospects

This would include all deals closed in the month, deals in the pipeline, and deal stage

◼️ Deal notes

Deal notes will give you a better view of the deal stage, objections and help you create a comprehensive plan to help accelerate the conversion of the deal to revenue. 

◼️ Number of opportunities

This includes basically a number of opportunities created and a number of opportunities in the pipeline.

◼️ Size of Deals

A deal size is not the same for every business. In fact, a deal's value and its overall size differ from concept to concept. Therefore it's important to know what your current revenues are at any given time and whether or not you're heading in the right direction with regard to the amount you're bringing in each month from every deal.

◼️ Close Rate

The number of leads generated by your sales and marketing, you will obviously not be closing all of them. Even if the deal goes to the meeting stage, we all know some factors get to you losing the deal.

Every seller’s and team’s close rates help the team determine the growth plan for the performer and the business.

◼️ Cost Per Lead

If your lead mining strategy is costing you more than it should, CPL OR Cost per lead will help you determine it. 

◼️ An Overview

A summary of the sort of the entire report comparing it with the previous month's results. It will the reader understand what process went right and what went wrong in the time frame.

How to Write a Sales Report?

While writing a sales report, many factors go into the picture. But the two main things are the objects of the report and the report's reader.

The objective of the report could be to evaluate sales reps or give the company an overview of the sales. And based on your readers, you can add more relevant data for them to know rather than a list of all sales analytics.

After you have done this, start creating the report of the required analytics by keeping the following in mind:

  • Time frame of the sales report
  • Information you need for the report’
  • Deeper context in the form of compares and notes

And some creativity in the form of visual aids and its done. And fetch all this data from your Convin supercharged CRM reporting.

Convin’s AI-powered sales reporting

Convin’s AI-powered sales reporting solution integrates with your sales channels and CRM and records, transcribes, and analyzes hundred percent calls for creating post-call reports and adding them automatically in the CRM. Thus giving you a direct view of your transparent pipeline and sales health. 

Convin even fast tracks the sales reporting and feedback process by analyzing 100% calls and scoring the sales performance by custom parameters, responses, and soft skills and even prioritizes the calls that need manual review.

How does Convin’s Sales reporting solution work?

Convin’s sales reporting solution is easy to deploy and easier to use. 

Step 1: Integrate

Convin easily integrates with your calendar, dialer, cloud telephony system, video conferencing platform, along with Slack and CRM. Using the calendar meeting link, Convin automatically joins the meeting for recording it.

Step 2: Record. 

Then it starts eavesdropping on your conversations and even records them - how shameless?


Step 3: Transcribe

After recording the call, Convin transcribes the entire conversation - that means no more note-taking.


Step 4: Analyze

Convin analyzes on the basis of custom parameters and then highlights for you the call insights like; topics discussed, queries, feedback, call performance score, soft skills, actionable items, etc.


Step 5: Share

Remember integration with your Slack. and CRM?

Covin readily shares the insights directly to mail, Slack and logs the data in the CRM.

Convin’s sales reporting solution is completely secure

We at Convin understand how important customer and call data security is; that is why we ensure your data is completely secure and safe with our in-house transcription and NLP engine. We ensure for call data security:

  • Secure login and monitoring
  • Hosted on AWS
  • SSL data encryption
  • Role-based access control
  • Enterprise-grade application monitoring
  • GDPR compliant meeting recording

Convin, as of now, supports English, Hindi, and Hinglish. And it takes less than a week to get us onboarded, so don’t wait, ask for a demo now!

Fastrack sales reporting and feedback

Identify winning trends, uncover opportunities, pinpoint sales reps’ challenges, and help them close all winnable deals.

Automate 100% Call reporting and feedback

Convin records, transcribes and analyzes all your sales calls to give insights on what’s working on calls and what’s not.

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