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Explore The 7 Sales Pipeline Stages

Abhishek Punyani
January 29, 2024
 mins read

Last modified on

In the sales world, having a well-structured and efficient sales pipeline is crucial for success. Sales pipeline stages are a visual representation of a prospect's stages before becoming a customer. It helps sales teams track and manage their leads, prioritize opportunities, and forecast revenue accurately. 

In this blog, we will delve into the key aspects of a sales pipeline, its stages, how to build one effectively, and the importance of sales pipeline analysis and reporting.

How Convin help you stay ahead with knowledge of the 7 stages of the sales pipeline?

What is a Sales Pipeline?

A sales pipeline is a systematic and organized approach to managing the sales process. It provides a clear overview of all your potential leads and opportunities, from the initial contact to the final sale. Think of it as a series of stages that leads move through, ultimately culminating in a closed deal.

How to Build a Sales Pipeline?

Building a sales pipeline is a strategic process that involves defining clear stages, setting criteria, and implementing tools to manage and track potential leads through the sales journey. In this section, we will provide a detailed guide on how to build a sales pipeline, emphasizing the importance of sales pipeline stages, and providing an example of a sales pipeline stages.

What are the Stages of a Sales Pipeline?

Know the 7 stages of the sales pipeline for better results!
Know the 7 stages of the sales pipeline for better results!

A typical pipeline sales consists of several stages, each representing a step in the sales process.

Here are the stages explained with examples.

1. Define Your Stages

Determine the specific stages your leads go through in the sales process. For example.

  • Stage 1
    At this stage, your sales team identifies potential leads. Imagine you're selling web design services, and you find a local business without a website.
  • Stage 2
    Assess whether the leads meet certain criteria, like budget, needs, and decision-making authority. In our example, you might confirm that the business owner is interested in a website and can afford your services.
  • Stage 3
    Needs Analysis:
    Understand the prospect's pain points and requirements. In our case, you'd discuss the specific features and design preferences the business owner wants for their website.
  • Stage 4
    Present your solutions, perhaps showcasing previous work and explaining how your services meet their needs.
  • Stage 5
    Address any concerns or objections the prospect has and negotiate terms, such as pricing and project timeline.
  • Stage 6
    Secure the deal by obtaining a signed contract and payment for your web design services.
  • Stage 7
    Post-Sale Activities:
    After the website is delivered, provide training and support to ensure the client's satisfaction and encourage referrals.

2. Set Criteria

Establish clear criteria for moving leads from one stage to another. For instance, in the Qualification stage, a lead must have a budget and a genuine need for your services to progress to the Needs Analysis stage.

3. Implement Tools 

Utilize a Customer Relationship Management (CRM) system to track and manage leads efficiently. It helps you stay organized and ensures that leads don't slip through the cracks.

4. Sales Pipeline Stages Examples

  • Imagine you're a real estate agent. In the Prospecting stage, you identify potential home buyers or sellers by collecting leads from online listings or referrals.
  • During Qualification, you evaluate the lead's seriousness and financial capability to buy or sell property.
  • Needs Analysis involves understanding their preferences, such as location, budget, and property type.
  • For the Presentation stage, you provide them with property options that match their criteria.
  • Negotiation entails discussing the terms of the deal, including the sale price and contingencies.
  • Once an agreement is reached, you move to the Closing stage, where contracts are signed and the property changes hands.
  • Finally, in the Post-Sale Activities stage, you ensure a smooth transition by assisting with the moving process and addressing any post-sale concerns.

5. Sales Pipeline Example

Let's consider a software company selling project management software.

  • Prospecting: The sales team identifies potential customers needing project management solutions through online research or trade shows.
  • Qualification: Leads are assessed to ensure they have the budget and project requirements that align with the software's capabilities.
  • Needs Analysis: Sales reps meet with qualified leads to understand their specific project management challenges, such as tracking tasks and deadlines.
  • Presentation: A detailed demonstration of the software's features is given, showcasing how it can address the lead's needs.
  • Negotiation: Discussions revolve around the software's pricing, contract terms, and any customizations required.
  • Closing: The lead decides to purchase the software, and contracts are signed, leading to the successful sale.
  • Post-Sale Activities: The customer receives onboarding and training sessions to ensure they maximize the software's capabilities, leading to long-term satisfaction and potential upselling opportunities.

A well-structured sales pipeline is vital for managing leads and optimizing the sales process. By defining stages, setting criteria, and using the right tools, businesses can streamline their sales efforts and improve their chances of closing deals successfully.

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A Sales Pipeline Template: Streamlining Your Sales Process

A sales pipeline is the backbone of any successful sales operation. It acts as a structured roadmap that guides sales teams through the intricate journey of converting prospects into satisfied customers. One invaluable tool in this process is a Sales Pipeline Template. 

1. Understanding the Sales Pipeline Template

A Sales Pipeline Template is essentially a pre-designed, standardized framework that maps out the various stages a potential lead goes through before becoming a paying customer. It's akin to a blueprint for your sales process, ensuring every lead is systematically nurtured and managed through the stages, ultimately leading to successful conversions.

2. Streamlining Sales Pipeline Stages

One of the core benefits of a Sales Pipeline Template is its ability to streamline the sales pipeline stages. Let's break down how it achieves this.

a. Consistency

The template outlines predefined stages, ensuring that all team members are on the same page regarding the sales process. This consistency is vital for maintaining a uniform approach towards leads and opportunities.

b. Customization

While a template provides a structured framework, it's highly adaptable. You can customize the stages to align with your specific industry, product, or service. For example, a software company's sales pipeline stages may differ from a retail business's.

c. Clarity

With a well-defined template, there is clarity about what each stage entails. This clarity helps in categorizing leads accurately, ensuring that they progress through the sales funnel logically and organized.

d. Efficiency

With a predefined template, sales reps can quickly identify where each lead stands in the pipeline and what actions are required to move them to the next stage. This efficiency can significantly reduce the time spent on administrative tasks and lead management.

3. Enhancing Sales Pipeline Reports and Analysis

A Sales Pipeline Template is valuable for generating comprehensive sales pipeline reports and conducting in-depth analysis. Here's how it contributes to this process:

a. Data Consistency

Since the template enforces uniformity in how leads are managed, the data collected at each stage is consistent. This consistency is a cornerstone of meaningful analysis.

b. Benchmarking

A template enables you to set clear benchmarks for each stage. You can establish conversion rate expectations, average deal sizes, and the time taken for leads to progress. This makes it easier to assess the health of your sales pipeline.

c. Identifying Bottlenecks

By examining the movement of leads through the various stages, you can pinpoint bottlenecks or areas where leads tend to stagnate or drop off. This insight is invaluable for making strategic improvements.

d. Sales Forecasting

With a well-structured template, you can use historical data to forecast future revenue accurately. This aids in resource allocation, goal setting, and decision-making.

A Sales Pipeline Template is a powerful tool for any business looking to optimize its sales process. It simplifies the management of sales pipeline stages, fosters consistency, and significantly contributes to generating insightful sales pipeline reports and analysis. In an ever-evolving sales landscape, having a structured template can be the key to sustained success and growth.

What is a Sales Pipeline Analysis?

A sales pipeline analysis systematically examines the various stages within your pipeline to assess its efficiency, identify areas of improvement, and make data-driven decisions to boost sales performance. This process is instrumental in optimizing your sales strategy and ensuring opportunities progress smoothly through each stage.

How to Conduct Sales Pipeline Analysis and Generate a Sales Pipeline Report

1. Gather Data

Start by collecting relevant data on your sales pipeline. This includes information on the number of leads in each stage, conversion rates, and the average deal size. Utilize your CRM system to access this valuable data.

Example: Suppose you have 100 leads in your prospecting stage, 40% of which get qualified, resulting in 40 leads moving to the next stage.

2. Identify Bottlenecks

Analyze your data to pinpoint bottlenecks or stages where leads tend to get stuck or drop off. Bottlenecks can indicate areas where you might need to refine your sales process or provide additional resources to aid lead progression.

Example: You notice that only 20% of the leads that enter the negotiation stage eventually close deals. This is a bottleneck that requires further investigation.

3. Measure Velocity

Calculate the average time it takes for a lead to move through each stage of your sales pipeline. This metric, known as "velocity," helps you understand how efficiently leads progress.

Example: On average, it takes leads 30 days to move from the qualification stage to the negotiation stage.

4. Forecasting

Use historical data and conversion rates to predict future revenue. This forecasting can help you set realistic sales targets and allocate resources effectively. 

Example: Based on your historical data, you predict that 20% of the leads currently in the negotiation stage will close deals within the next month, resulting in $50,000 in revenue.

5. Reporting

Finally, compile your findings into a comprehensive sales pipeline report. This report should be clear and concise, providing a snapshot of your sales pipeline's health. Highlight areas that require attention and suggest actionable steps for improvement.

Example: Your sales pipeline report shows that the conversion rate from the presentation stage to the negotiation stage has decreased by 15% over the last quarter. To address this, you recommend additional training for your sales team on effective negotiation techniques.

Sales pipeline analysis is a critical aspect of managing a successful sales process. By systematically examining your pipeline's stages, identifying bottlenecks, measuring velocity, forecasting revenue, and presenting the results in a well-structured report, you empower your sales team to make informed decisions, optimize their approach, and ultimately drive greater sales success. 

The sales pipeline analysis process helps you refine your strategies and continually improve your sales pipeline stages to ensure a healthy and productive sales environment.

How can Convin Help you Improve your Sales Pipeline?

Convin's Conversation Intelligence platform enables you to automatically transcribe and analyze sales conversations, whether they are phone calls, video meetings, or chat interactions. 

This technology can provide valuable insights into the effectiveness of your sales team's communication. 

1. Training and Onboarding

Growth strategy with all-inclusive agent training programs
Growth strategy with all-inclusive agent training programs
  • Comprehensive Training Programs: Provide in-depth training courses covering company policies and processes, customer service techniques, and product expertise. Remote access to training should be possible, maybe via video conferencing, e-learning platforms, or webinars.
  • Onboarding Processes: Create efficient onboarding procedures to help new remote agents fit in with the team. This entails giving them access to tools and systems as well as the required equipment. Assign seasoned team members or mentors to assist them in the beginning.
  • Continuous Learning: Technologies and trends in customer service change. Provide remote agents with chances for skill upgrading, workshops, and training materials to support their continuous learning and growth.

2. Performance Monitoring

  • Monitoring Tools: Put in place software and monitoring tools that let managers keep an eye on the performance of remote agents in real-time. Performance dashboards, screen capture, and call recording and analysis are a few examples of these technologies.
 Different kinds of battle cards in real-time monitoring
Different kinds of battle cards in real-time monitoring
  • Regular Feedback and Coaching: Based on their performance indicators, give remote agents coaching and helpful criticism. Conduct one-on-one meetings and performance reviews on a regular basis to talk about development goals, areas of strength, and areas for growth.

Convin's products and services offer valuable tools for optimizing your sales pipeline. By leveraging conversation intelligence, automated follow-ups, data-driven decision-making, enhanced collaboration, and integration capabilities, Convin helps ensure that your sales team operates more effectively, leads progress smoothly through the pipeline, and you can achieve higher conversion rates and revenue growth.

Are you curious? Book a demo with us to learn more about how Convin tailors services to your needs and helps you take advantage and stay ahead in the industry.


1. What are the 7 stages of the sales cycle?

The 7 Stages of the Sales Cycle

  • Prospecting: Identifying potential leads.
  • Qualification: Determining lead suitability.
  • Needs Analysis: Understanding customer requirements.
  • Presentation: Demonstrating the product or service.
  • Objections Handling: Addressing customer concerns.
  • Closing: Securing the sale.
  • Follow-up: Ensuring customer satisfaction and future business.

2. What are the phases of the sales pipeline?

Phases of the Sales Pipeline

  • Lead Generation
  • Lead Qualification
  • Presentation/Demo
  • Proposal/Negotiation
  • Closing
  • Post-Sale Activities
  • Follow-up and Retention

3. What is the pipeline method of sales?

A structured approach to managing and visualizing the sales process, guiding leads through defined stages, and optimizing conversions.

4. What are the basic sales stages?

 Basic Sales Stages

  • Prospecting
  • Qualifying
  • Presenting
  • Closing

5. What are the 7 steps in the sales process and examples?

7 Steps in the Sales Process with Examples

  • Prospecting (e.g., Identifying potential clients through cold calls)
  • Research (e.g., Gathering information about the prospect's needs)
  • Needs Assessment (e.g., Conducting a discovery meeting to uncover pain points)
  • Presentation (e.g., Demonstrating product features to address needs)
  • Objection Handling (e.g., Addressing pricing concerns)
  • Closing (e.g., Asking for the sale)
  • Follow-up (e.g., Sending a thank-you email and ensuring customer satisfaction)

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