Sales Pipeline Management

Supercharge your CRM with Convin’s sales pipeline management software

With Convin, make your sales pipeline transparent by logging your sales meetings with recordings in your CRM automatically

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Table of Content

A transparent and robust pipeline is vital for any organization to maximize in their ARR.

Did you know that 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month?

That is how crucial most companies view their pipeline.

But at the same time, many companies end up doing a lousy job in maintaining their pipeline and end up losing up revenue. A recent HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement.

So ignoring can not just mean losing in sales but also in revenue. The first step of effective sales pipeline management is not considering leads as leads but as people and mining or understanding their needs, challenges, likes, dislikes, objections, etc., for future nurturing and converting the lead. 

But before we get into why sales pipeline management is important. Let us see what you mean by sales pipeline.

What is the Sales Pipeline?

A Sales Pipeline is a representation of the lead stage of the prospect with lead and deal insights. A lead moves up the sales pipeline in the CRM by completing a series of steps or discussions in the meeting. The sales pipeline includes all leads which the sales prospects are already engaging and does not contain any future lead opportunities.

For example: if you have a pipeline worth $1M in contract value and your conversion rate is 15%, then you can expect to close $1,50,000 in deal value.

And if your target is $6,00,000, then you need to convert 4 deals .A sales pipeline management software helps in uncovering crucial prospect insights by recording and analyzing the sales conversations and recording the data in the CRM.

Now that we know, what you mean by sales pipeline, let’s see how to manage it.

Why is sales pipeline management software important?


Sales pipeline management is vital for nurturing the leads and warming up the cold leads.

A recent​​ HARVARD BUSINESS research shows that companies with a well-managed pipeline increased growth by 15% over their less exciting competition. It notes that companies that mastered the three best practices of sales pipeline management had a whopping 28% increase in revenue.

◼️ X-ray for your pipeline

Find out exactly what the sales objections are and how your sales reps respond to your prospect’s queries with the help of Convin sales pipeline management software. Track the pipeline from the start to the end with the use of sales pipeline management software.  Sales pipeline software shows you if deals are multi-threaded, if deals have next steps and what is the next step, and if deals are stalled and the reason behind it.

◼️ Pipeline insights for sales strategy

Use the pipeline insight from the sales pipeline software to create a winning sales strategy to avoid losing any winnable deal. Your deal can help your sales reps focus on leads that give you the highest revenue and have higher chances of winning. Use the insights to create a sales script to which your prospect can relate and engage effectively.

◼️ Spot early deal crisis

Convin Sales pipeline software automatically logs the call insights along with the call recording in the CRM, so you can keep a pulse on the deal when it is still on the table. With real-time deal tracking, spot early crisis and set actionable steps to help your sales reps win the deal.

◼️ Better team collaboration.

A transparent pipeline helps your teammates to pick up from where you left off, or any other member left the deal hanging and engage with customers effectively and provide the best customer experience.

◼️ Increase Deal revenue

Convin Sales pipeline management spots the cross-sell and up-sell opportunities that the human eye might miss in the midst of many conversations in a day but Convin’s AI analyses every conversation for every topic, question, and feedback to spot opportunities and help increase the deal value for you.

How do Convin’s sales pipeline management software works?

Convin’s sales pipeline management software is easy to deploy and easier to use. 

Step 1: Integrate
Convin easily integrates with your calendar, dialer, cloud telephony system, video conferencing platform, along with Slack and CRM. Using the calendar meeting link, Convin automatically joins the meeting for recording it.

Step 2: Record. 
Then it starts eavesdropping on your conversations and even records them - how shameless?

Step 3: Transcribe
After recording the call, Convin transcribes the entire conversation - that means no more note-taking.

Step 4: Analyze
Convin analyzes and then highlights for you the call insights; topics discussed, queries, feedback, call performance score, soft skills, actionable items, etc.

Step 5: Share
Remember integration with your Slack. and CRM?

Covin readily shares the insights directly to mail, Slack and logs the data in the CRM.

Why Convin’s sales pipeline management software?

Convin’s sales pipeline management software tracks and analyzes your business’s most reliable and most suitable data: your sales interactions by integrating with the customer engagement platform and CRM. Convin supercharges your sales pipeline by integrating it with your CRM.

Wondering how?

Convin tracks your sales reps’ activities and analyzes the call for customer insights, queries, feedback, sales reps performance, talk ratio, response, interruptions, soft skills, competitors’ intelligence, market trends, and more. And post that logs the data automatically in your CRM, so you can track the deal in real-time. Convin also sends the meeting insights directly to your mail and Slack messages along with the recording and sales reps’ performance score, so you don’t have to waste your additional time in searching, reviewing, and giving feedback to your sales reps.

With Convin, you can make your sale pipeline transparent for the organization and give access to the voice of your customers to the entire organization. Discover next-level sales pipeline management and sales strategizing with Convin