Contact Center

How a Fast-Growing Business Identified Hot Leads Using Convin

Rimlee Patgiri
June 21, 2024
 mins read

Last modified on

Be it any business, securing leads is the first thing they root for. But the real challenge sweeps in while distinguishing between hot and cold leads —the key to unlocking higher conversion rates and sustained growth.

Now, imagine sifting through hundreds of conversations, figuring out which leads are worth your precious time and which are a dead end. That's the daily grind for many sales teams. It’s quite a time-consuming and tricky task. 

Convin's Lead Interest Tool is the perfect solution for bridging the gap between sorting leads and investing time in securing conversions. 

Hot leads have a close rate of 14.6%, compared to only 1.7% for cold leads.

Such is the story of a leading Business Accounting Software Company. 

This blog will unravel how this company prioritized its leads and streamlined its sales processes using the Lead Interest Tool.

Check out how Convin handles Lead Interest.

How an Accounting Software Call Center Spotted High-Potential Leads Using Conversations?

A leading software company had been facing a common but critical challenge: effectively prioritizing leads.

With hundreds of daily interactions, their sales team needed a solution to easily identify cold, warm, or hot leads. They turned to Convin's Lead Interest Tool to tackle this issue head-on.

A Sneak-Peek into Impressive Results

After implementing Convin's Lead Interest Tool, the company saw a remarkable improvement in its conversion rates. 

The company had an average of 14% sales in 30 days. Out of the total calls the company pushed out, 756 were successful sales. Of these, Convin's Lead Interest delivered 28% accuracy in predicting successful sales.

Out of 756 cases, Convin identified 211 cases as Hot leads. 

Here’s a breakdown of their results:

Results of cold, warm, hot leads by company
Sales results by Convin’s Lead Interest Tool

What is Convin's Lead Interest Tool?

Hot leads examples
Convin’s Lead Interest Tool

Convin's Lead Interest Tool leverages advanced large language models (LLMs) specifically tailored for contact centers to predict leads' buying intent.

Lead Interest Tool analyzes conversation data and categorizes leads into cold, warm, and hot based on their conversion likelihood.

This tool not only identifies the quality of leads but also helps prioritize efforts toward the ones most likely to convert.

How Lead Interest by Convin uses Gen-AI to predict leads
How Lead Interest by Convin uses Gen-AI to predict leads
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How Does Lead Interest Work?

Working of Lead Interest Tool
Working of Lead Interest Tool

The magic behind Convin's Lead Interest Tool lies in its ability to measure different types of leads by identifying buying intent. This analysis is performed on our in-house contact center LLM models.

Here’s how it solves the lead prioritization problem:

  1. Lead prioritization: The tool allows sales teams to focus their efforts on leads that matter most by categorizing them as cold, warm, or hot.
  2. Assessing lead quality: It helps evaluate the quality of leads from various marketing channels, ensuring that the best sources are identified and optimized.
  3. Replicating winning patterns: The tool uncovers patterns that lead to converting cold leads in sales, which can be repeated, and identifies why hot leads might not convert.
  4. Agent performance: It also provides insights into agent performance by analyzing conversion rates, helping to identify top performers and areas for improvement.
Increase your call center sales efficacy with Lead Scoring.

Beyond Conversion Rates

Benefits of Lead Interest Tool
Benefits of Lead Interest Tool

Implementing Convin's Lead Interest Tool can further benefit companies in several ways:

  1. Better work prioritization: Sales teams can prioritize their work more effectively, focusing on high-potential leads.
  2. Enhanced sales efficacy: Companies can optimize their sales strategies by understanding which marketing channels yield the best leads.
  3. Improved lead sourcing: Identifying high-quality leads becomes easier, ensuring a steady flow of potential customers.
  4. Increased conversion rates: Ultimately, better lead management and prioritization lead to higher conversion rates and business growth.
  5. Increased revenue: Companies can be assured of an increased revenue inflow with the increase in lead conversion rates

Final Note

The software company's success story with Convin's Lead Interest Tool is a testament to how generative AI can revolutionize lead management and boost conversion rates. 

If you're facing similar challenges in prioritizing your leads and maximizing your sales efforts, it's time to take action. 

Book a demo with us today and discover the difference Lead Interest can make for your business!

Frequently Asked Questions

1. What do you mean by hot leads?
Hot leads meaning implies to potential customers who have shown a high level of interest in a product or service and are ready to purchase soon.

2. What is an example of a hot lead?
An example of a hot lead is a person who has requested a product demo and asked for pricing details after visiting a company's website. 

3. What is a hot lead vs warm lead vs cold lead?

  • Hot lead: Ready to purchase soon, with a high level of interest.
  • Warm lead: Some are interested, but they may need more nurturing before they are ready to buy.
  • Cold lead: Little to no interest, requires significant effort to convert.

4. What is a synonym for hot leads?
A synonym for hot leads is qualified leads.

5. What is the difference between warm leads vs hot leads?
Warm leads are moderately interested potential customers who need more nurturing and follow-up, often having engaged with content or showing initial curiosity. Hot leads, however, have shown high interest and are ready to buy soon, having taken significant steps like requesting demos or asking for pricing.

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