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6 Epic Reasons Conversation Intelligence Is Transforming Sales Meetings

Abhishikha Chatterjee
Published :
Jun 22, 2021
Updated :
Mar 8, 2022

The use of artificial intelligence in sales has been a common trend lately, thanks to its ability to automate mundane tasks and make room for strategic work.

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The use of AI in sales has been a common trend in the market lately. Why?

Thanks to its ability to perform mundane tasks–enabling sales professionals to concentrate on more strategic work. 

One study reveals that the adoption of AI technology in sales allows employees to use their time efficiently, resulting in a 40% increase in total business productivity. 

However, where do you see AI having tremendous potential in sales?

Perhaps the most significant advancement of AI in sales is the development of conversation intelligence software, which serves as a smart sales tool for any growing organization. 

Today, we’ll discuss the 6 Epic Reasons Conversation Intelligence Is Transforming Sales Meetings

1. Strengthens Customer Relationships
2. Eliminates Feature Bashing
3. Automates Meeting Notes
4. Facilitates Sales Training
5. Converts Customers From Numbers to People
6. Engages Modern Buyer

In general, a conversation intelligence solution is a tool built using AI, which produces optimization for businesses by expediting calls and services and closing deals. 

With conversation intelligence software, businesses are able to react and record calls in real-time. And analyze, replay, transcribe, and give sales reps score feedback. 

Related: Want to know how conversation intelligence can stop losing valuable client data? 

Conversation intelligence enables businesses to determine qualified leads for a more concentrated ad spend to improve marketing ROI. There are plenty of use cases for conversation intelligence, but here are six critical areas that transformed sales and helped businesses crush their competition. 

6 Epic Reasons Conversation Intelligence Is Transforming Sales Meetings

1. Strengthens Customer Relationships

Excellent customer relationships are the foundation of a successful sales brand. With the help of a conversation intelligence tool, businesses can have good judgement, earn trust, and establish better partnerships with their customers. 

Your business can understand keywords and display relevant information to your customers with conversational intelligence tools. More than anything else, it also uses data in previously-stored conversations to get rid of customer pain points and personalize interactions. 

Interestingly, it also produces conversation analytics to help you gather sales insights and better relate to every lead during the interaction. It can determine what humans are feeling and know the next step, making it one of the top-rated sales software programs in 202. 

2. Eliminates Feature Bashing

More often than not, salespeople tumble down the net of talking too much about the plugins of their product that they forget to discuss the value it can bring to their prospects. 

Feature-based conversations can cause boredom in your candidates, which might lead them to hang up the call altogether. 

With conversation intelligence technology, your sales team can develop keywords that are in particular with your products' names and features. 

AI systematically identifies every instance of each function discussed in a sales pitch and, subsequently, emphasizes how often they are being considered.

This acts as a profound reminder to your sales team not to plummet on a feature bashing rabbit hole and establish awareness of how long they spend selling value. 

Furthermore, a conversation intelligence tool also helps your sales representatives utilize the phone and be more competent in prospecting leads. 

Related: Would you like to learn storytelling techniques with conversation intelligence?

3. Automates Meeting Notes

Sales call notes can drive better results, but not everybody is fond of taking them. In most cases, salespeople often avoid manual note-taking because of the risk of breaking their emotional connection with the buyer. 

However, note-taking cannot be understated as it lets you stay on top of challenges within multiple accounts. Thanks to conversation intelligence tools, salespeople can automate note-taking and organize information around triggers and keywords for easy monitoring thanks to conversation intelligence tools. 

With sales representatives able to monitor insights and understand trends, they will feel more involved in your operations and decision-making. 

Besides the ability to tag people, conversation intelligence also ensures that the most progressive data is monitored over time, including potential threats and the next steps.

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4. Facilitates Sales Training

Sales coaching is vital for many reasons as it empowers representatives to continuously enhance their performance through repetition, practice, and feedback. 

More often than not, sales leaders and other executives are unaware of what's happening in frontline sales conversations. This lack of visibility often results in the struggle of closing the performance gaps of your sales representatives, and inconsistency spreads throughout sales conversations. 

Related: Would you like to know how to create a sales coaching culture in the organization?

Through conversation intelligence, businesses can determine the areas of improvement to dish out helpful feedback and adopt new successful processes. 

Moreover, a conversation intelligence tool also lets you find out the performances of your top representatives and how they progress deals across the pipeline in innovative ways. 

This empowers you to establish new performance benchmarks that can help you understand how your senior sales representatives handle their clients. 


5. Transforms Customers From Numbers to People

Sales is a human-to-human activity, but relationships have become less human in the past few years, especially with the rise of customer relationship management systems (CRM). Nevertheless, IBM reports that adoption rates for CRM are only at 24% primarily because of its inability to relate to customers. 

With conversation intelligence, businesses can clarify how many useful questions to ask against those who do not add any value to the conversation. This is because conversation analytics provide you with insights to evaluate signals that indicate risky deals and determine best practices within each phase of the sales cycle. 

As a result, your sales representatives' army can bring the customer's voice into your sales process, marketing, and development in real-time. This enables you to ensure that every conversation is personalized and relevant in helping push a deal through even quicker. 

6. Engages Modern Buyer

Continuous changes in buyer behavior require an innovative sales approach with a modern strategy. 

Conversation intelligence software helps businesses coach their sales representatives and offer prospects more transparency into the purchasing process to deliver better selling experiences. 

How Can Convin Help In Transforming Sales Conversations?

Convin is a conversation intelligence tool that records, transcribes, and evaluates sales calls to help teams understand market conditions and drive more sales. 

It integrates with multiple third-party applications that you are already using!

Who can use Convin? 

  • Sales: SDRs and AE, Sales leaders 
    Deliver excellent customer experience with performance review and coaching.
  • Customer success reps
    Identify sales potential and product improvement opportunities faster.
  • Marketing Team
    Aligns your campaigns with customer requirements and not your business objectives
  • Product Team
    Get access to a readymade pool of product ideas and feedback.
  • Customer Support Team 
    Handle customer complaints better by taking a holistic approach
  • C-suite 
    Evaluate the market trend, foreseeable challenges, and business opportunities.

Where can the above users use Convin? 

  • Discover Market Intelligence Trends
    Grow and dominate the market with the right customer intelligence–authentic, analyzed, and structured.
  • Building Sales Playbook
    Combine sales enablement and sales coaching activities under the same roof, including customer psychology, competition, and feedback 
  • Sales Coaching and Onboarding
    Coaching and onboarding on a software platform makes the experience streamlined and productive.
  • Team review and assessment
    Focus on call quality and compliance policies before the customer notices them.
  • Encourage self-review and performance assessment
    Reduce performance review dependence on supervisors and make amends.
  • Tracking and Monitoring Client Data
    Create more up-selling and cross-selling opportunities with old call recordings.

    Stop thinking, and sway with the conversation intelligence wave!

    If you change your mind, we have something to get you started.- Get me started
Like this blog? Here's a podcast that might interest you:
Sales Gambit Podcast
Host : Ashish Santhalia
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