Episode 6: How can sales professionals leverage The Art of Social Selling?

Microsoft's Carson Heady talks about what is social selling, how to use LinkedIn to sell, how sales professionals can leverage social selling, and more.

Ashish Santhalia

Host, Sales Gambit | Founder @ Convin

In today’s episode, we’ll discuss how sales professionals can leverage the art of social selling with Microsoft’s no.1 social seller, Carson Heady. He is the Director of health solutions at Microsoft, an 8-time CEO award winner, the best-selling author of the “Birth of a salesman” series, and a podcast host himself. He has a large following of more than 300 thousand followers across all platforms.

We discuss:

  • When did Carson realize Social Selling is the way to go and that it actually works?
  • How do businesses conclude what platforms to target for social selling?
  • How much time should a sales professional spend on LinkedIn daily?
  • What are all the steps involved in social selling? And how can a sales professional go about with it?
  • How important is optimizing your social media profile before engaging and connecting with potential buyers?
  • What exactly are the steps a sales professional should take to discover sales opportunities on social media?
  • What are some social selling tips for an SDR who wants to be in the running to become a top social seller?
  • Reading recommendations and more on the 'Birth of a salesman' series.

And a lot more…

Tune in now!

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