Zillow Flex vs. Premier: Which Is Best for Real Estate Agents?

The real estate industry is highly competitive, and choosing the right lead generation program can make or break an agent’s success. Two of the most popular options offered by Zillow are Zillow Flex vs. Premier. While both promise quality leads, they differ significantly in cost structure, lead management, and overall performance.

Zillow Flex vs. Premier programs are designed to help real estate agents grow their businesses. However, the core difference lies in how agents pay for leads—Flex is a pay-per-performance model, while Premier requires upfront investment. Understanding these key differences can help agents choose the right program for their needs.

This guide will explain the differences, helping you understand which program suits your goals. Keep reading to make a more informed decision between Zillow Flex and Premier and ensure you're investing in the right program for your real estate career.

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What is Zillow Flex?

Zillow Flex is designed to help real estate agents get high-quality, exclusive leads with minimal upfront costs. Its main appeal lies in its performance-based structure.

Unlike traditional advertising programs, agents don’t have to pay for leads upfront. Instead, they only pay a referral fee once they successfully close a deal with a lead provided by Zillow.

This model is ideal for agents who want to minimize risk while gaining access to high-quality leads.

Zillow Flex Program Overview

Zillow Flex caters to agents who prefer a pay-per-performance model, reducing the pressure of upfront costs.

Instead of paying a monthly subscription or fixed fee, agents only pay when a lead they received from Zillow converts into a closed deal.

This performance-based model helps agents focus on closing deals rather than worrying about paying for leads that don’t convert.

• Zillow Flex Referral Fee: With Zillow Flex, agents are only required to pay a referral fee when a lead is converted into a sale.

This referral fee is a percentage of the sale and is charged only when the deal closes successfully.

This lowers the financial risk for agents, especially newcomers or those operating in competitive markets.

• Zillow Flex Agreement: The agreement in Zillow Flex is flexible.

Unlike traditional models where agents must commit to long-term contracts, Zillow Flex allows agents to adjust their participation based on performance.

This flexibility is particularly beneficial for agents wanting to test the program without a long-term commitment.

• Real Estate Leads: Zillow Flex generates high-quality leads from Zillow’s large pool of homebuyers and sellers.

These leads are typically warm, meaning they have already shown interest in real estate, thus increasing the likelihood of conversion.

Flex agents receive leads with the assurance that they are targeting motivated buyers.

• Zillow Flex Real Estate Agent: A Zillow Flex Real Estate agent participates in the Zillow Flex program and benefits from a unique pay-per-performance model.

Unlike traditional agents who pay upfront for leads, Zillow Flex Real Estate Agents only pay a referral fee when a lead closes, making it an attractive option for newer agents or those looking to minimize risk.

Thanks to its advanced AI tools, these agents receive exclusive, high-quality leads that Zillow identifies as highly likely to convert.

The performance-based model allows Zillow Flex Real Estate Agents to focus on closing deals instead of worrying about upfront advertising costs.

• Best AI Tools: Zillow Flex uses advanced AI tools to filter out low-quality leads and only provide agents with the most promising ones.

These tools use data and algorithms to evaluate a lead's likelihood of converting, which increases the program's efficiency and effectiveness.

The Zillow Flex program is especially beneficial for agents looking to scale their business without committing to high upfront costs. It’s an excellent option for agents who prefer a performance-based model, where they pay only for what they close.

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What is Zillow Premier?

Zillow Premier is a premium lead generation program designed for experienced agents who want greater control over their advertising and visibility.

Unlike Zillow Flex, Zillow Premier requires agents to pay a subscription or advertising fee upfront.

This program will increase an agent’s exposure on Zillow’s platform, one of the world's most visited real estate websites.

Zillow Premier Agent Cost and Benefits

Zillow Premier requires agents to commit to a fixed monthly fee that guarantees enhanced platform visibility.

This upfront cost covers the cost of advertising, increased exposure for listings, and better access to leads.

• Zillow Premier Agent Cost: The cost of Zillow Premier varies depending on factors like market size and location.

Typically, the larger the market, the higher the cost. Agents are charged a monthly fee for premium placement of their listings, ensuring they receive increased visibility.

In exchange, agents gain better control over their leads and can specifically target their preferred demographic.

• Premium Real Estate Agents: Zillow Premier is suited for premium real estate agents with an established client base and ready to pay for advertising to increase their market presence.

It’s ideal for top agents who want to make their listings stand out and capture more attention in a crowded market.

• Real Estate Leads: Unlike Zillow Flex, which relies heavily on the AI tools provided by the platform, Zillow Premier offers agents a more hands-on approach to lead generation.

Agents in this program can choose specific locations, property types, and buyer preferences to target. This increased control helps agents attract more qualified leads.

• Zillow Premier Agent: Being a Zillow Premier Agent means having premium access to Zillow’s lead management tools, which allow agents to track and nurture leads more easily.

Agents can receive exclusive tools for lead engagement and automated follow-ups, increasing their chances of closing deals.

While Zillow Premier requires a more significant financial investment, it allows agents to customize their lead generation and marketing strategies, making it ideal for established agents seeking control and visibility.

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Zillow Flex vs. Premier: Key Differences

When choosing between Zillow Flex vs. Premier, agents should evaluate the key differences based on their business needs and goals. Both programs offer distinct advantages, but each has a unique value proposition.

Now that we've explored the core differences between Zillow Flex vs. Premier, it’s clear that both programs offer distinct advantages based on an agent’s needs.

This is where Convin comes in. It offers powerful tools that help agents excel in Zillow Flex and Premier, ensuring they meet and exceed their goals.

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Convin for Zillow Flex and Premier Agents

Convin offers AI-backed solutions to enhance real estate agents' performance, regardless of whether they are enrolled in Zillow Flex or Zillow Premier.

Convin’s AI tools ensure that agents meet Agent Lifecycle Management (ALM) criteria, boosting performance and lead conversion rates.

AI Tools for Real Estate Agents

Convin’s AI tools integrate seamlessly with Zillow Flex and Premier, helping agents refine their approach to lead generation, closing rates, and customer satisfaction.

Convin’s AI-driven agent performance tools are a game-changer for agents in both programs, providing valuable insights that can drive conversions.

• Zillow Flex Agent: Convin’s real-time insights help Zillow Flex agents evaluate their performance and track how well they’re engaging with leads.

These insights allow agents to improve their interactions and increase conversion rates from Zillow Flex leads.

• Convin's Automated Coaching: Convin offers automated coaching, where agents can receive real-time suggestions based on performance.

This is particularly beneficial for Zillow Flex agents, as it helps them close deals faster by providing actionable feedback during interactions with leads.

• Real Estate Agents: Convin’s conversation intelligence capabilities allow real estate agents to get tailored feedback on customer conversations, ensuring they improve their communication and overall performance.
• How Convin Helps with Zillow Flex Program: Convin’s real-time guidance helps Zillow Flex agents close more deals by offering prompts and suggestions during client interactions.

The platform analyzes conversations and automatically identifies areas for improvement.

By leveraging Convin's AI tools, agents in Zillow Flex and Zillow Premier programs can maximize lead conversion, streamline their workflow, and improve their overall sales performance.

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Zillow Flex vs. Premier – Which Program Should You Choose?

Choosing between Zillow Flex vs. Premier depends on an agent’s goals, risk tolerance, and business model.

Zillow Flex offers a low-risk, pay-per-performance model, while Zillow Premier provides more control and visibility for agents ready to invest upfront.

• Zillow Flex Agents: Best suited for agents who want flexibility and lower upfront costs.
• Zillow Premier Agents: Ideal for those who want more control over lead generation and are ready to invest.
• Convin's Role: Convin's AI tools ensure agents in both programs meet Agent Lifecycle Management (ALM) criteria and perform at their best.

Both programs have their strengths, and with Convin's real-time guidance and AI-driven insights, agents can optimize their performance in whichever program they choose.

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FAQs

Is Zillow premier agent a CRM?

No, Zillow Premier Agent is not a CRM. It’s a lead generation program that helps real estate agents increase visibility on Zillow’s platform and manage leads. However, it does integrate with various CRM systems to help agents track and nurture their leads effectively.

What is a premier agent?

A Premier Agent is a top-performing real estate agent who pays for premium placement on Zillow’s platform. This program gives agents increased visibility and better access to leads, allowing them to target specific markets and generate higher-quality leads.

What database does Zillow use?

Zillow uses a vast database of real estate listings, property information, and user-generated data. Their database is continuously updated with listings from MLS (Multiple Listing Service) systems and other sources, helping users search for properties and find real estate agents.

Can you extract data from Zillow?

Extracting data from Zillow without permission is against their terms of service. While you can manually access listings and agent information, scraping or using Zillow’s data for commercial purposes without approval may violate their policies.