Voice of Customer: Capturing Real-Time Insights from Live Calls

Capturing the voice of the customer on live calls is becoming more important than ever for businesses. As customer expectations change, understanding their real-time feedback can help call centers improve their service and stay ahead of the competition.

The voice of the customer (VoC) is the feedback customers share about their experiences with a company’s products or services. This feedback can come from live calls, surveys, and emails. In call centers, VoC collects real-time insights during customer conversations, which can help improve services and address common issues quickly.

In this blog, we’ll dive into how you can capture the voice of customer data from live calls and turn that feedback into actionable insights. Curious to find out how? Let’s get started!

Boost CSAT scores by 27%—see how with a Convin demo!

What is Voice of the Customer (VoC)?

The voice of customer (VoC) includes all feedback about customer experiences shared across different touchpoints. This data is gathered from calls, emails, social media, and in-store feedback. 

Live calls, in particular, are a rich source of the customer's voice, as they provide direct access to customers' true emotions, concerns, and preferences. Unlike structured surveys, live calls offer an unfiltered view of the customer’s experience, which is often more authentic. 

Convin’s AI-powered voicebot transcribes calls in real-time, making it easier for call centers to collect and act on VOC voice of customer insights quickly. By leveraging this immediate data, companies can adjust their services to meet customer needs more effectively.

Why Voice of Customer VOC is Crucial for Call Centers

Call centers are often the first point of contact between customers and businesses, making the voice of customer VOC collection essential. Capturing voice of customer (VOC) on live calls enables centers to identify and resolve recurring issues efficiently. 

VoC insights allow managers to see where customers commonly face challenges and to provide actionable solutions. Improved customer service starts with listening to customer needs and boosting customer loyalty and retention. 

Convin’s voicebot technology adds value by automating call analysis and highlighting common customer concerns. By addressing these issues promptly, companies can enhance overall service quality.

• Real-time insights: Convin’s AI processes live feedback, allowing managers to understand customer concerns as they arise.
• Immediate action: With automated transcription, teams can act on insights without delay, improving service response.
• Enhanced loyalty: Acting on real-time feedback makes customers feel valued, boosting loyalty and retention.

How to Capture Voice of the Customer on Live Calls

Capturing the voice of the customer on live calls requires more than just listening. It involves using the right tools and strategies to efficiently gather, analyze, and act on feedback. Implementing a system that captures feedback during every interaction without disrupting the call flow is key.

1. Real-Time Call Recording and Transcription

Call recording is one of the most effective ways to capture the voice of customer (VoC) during live calls. Companies can revisit conversations by recording calls to identify key customer pain points and expectations. Call transcription, which converts spoken words into text, further enhances this process by allowing managers to search for specific words or phrases.

• How it works: AI-powered real-time transcription tools provide an immediate written record of conversations. This allows managers to review the call later or analyze it for specific keywords, phrases, or emotions.
• Benefits: With detailed transcripts, companies can extract patterns in customer behavior, assess agent performance, and track recurring issues without missing critical details.

2. Using AI-Powered Speech Analytics

AI-powered speech analytics is a game-changer in how businesses extract the voice of the customer from live calls. This technology uses machine learning and natural language processing (NLP) to analyze speech patterns, detect emotions, and identify important keywords during calls.

• How it works: Speech analytics systems can automatically analyze tone, sentiment, and word choice to determine whether a customer is satisfied or frustrated. These insights provide real-time feedback, helping agents address issues on the spot or alerting managers to potential escalations.
• Benefits: AI-driven speech analytics reduce the need for manual analysis, improve accuracy, and provide immediate insights. Managers can identify trends, such as common customer complaints, and adjust their strategies accordingly.

3. Post-Call Surveys and Feedback Collection

Another effective method for capturing the voice of customer (VOC) is post-call surveys. Immediately after a call, customers are invited to rate their experience or answer a few short questions. This provides direct and timely feedback that can be acted upon quickly.

• How it works: Customers receive an automated survey through SMS or email after each call. These surveys typically ask about the customer's satisfaction with the call, the agent's professionalism, and whether their issue was resolved.
• Benefits: Post-call surveys provide quantifiable data about customer satisfaction. When used alongside live call recordings and speech analytics, they offer a holistic view of the customer experience.

Once you've implemented these methods for capturing VoC, the next step is understanding the tangible benefits of collecting real-time insights.

Benefits of Capturing Voice of Customer (VoC) on Live Calls

Capturing the voice of customer (VoC) on live calls offers numerous advantages for call centers, from improving customer satisfaction to streamlining operations. Call centers can continuously refine their services by gathering direct feedback and building long-term customer relationships.

1. Enhanced Customer Retention

One of the primary benefits of capturing voice of customer insights is its impact on customer retention. When customers feel heard, they are more likely to stay loyal to the brand.

• How it helps: Businesses can prevent issues from escalating by addressing common customer concerns identified through VoC. This proactive approach keeps customers satisfied and reduces churn.

2. Improved Agent Training and Performance

VoC data offers invaluable insights into how agents perform on calls. By analyzing customer feedback, call centers can pinpoint areas where agents excel and areas needing improvement.

• How it helps: Managers can use VoC feedback to customize training programs, ensuring agents are well-equipped to handle customer queries effectively. This continuous improvement leads to better interactions and higher customer satisfaction.

3. Data-Driven Decision Making

VoC insights empower call center managers to make informed, data-driven decisions. Rather than guessing what customers want, VoC data provides concrete evidence of their needs.

• How it helps: With real-time feedback, managers can adjust strategies, optimize call scripts, and introduce new services based on what customers are asking for.

4. Increased First Call Resolution (FCR)

A higher first-call resolution (FCR) rate means fewer follow-up calls and a smoother customer experience. By understanding customers' issues, agents can resolve problems more effectively on the first call.

• How it helps: VoC insights reveal common problems that may require multiple interactions. By addressing these issues early, call centers can increase their FCR rates, saving time and resources.

5. Boost in Customer Loyalty

When customers feel that their feedback is valued, they are more likely to remain loyal. By acting on VoC data, call centers show customers that their opinions matter, which fosters trust and loyalty.

• How it helps: Loyalty is built on trust. Call centers can strengthen customer relationships by listening and responding to feedback, leading to repeat business.

6. Better Product and Service Customization

VoC data is useful for customer service and product and service development. Businesses can tailor their offerings based on direct feedback from customers.

• How it helps: By understanding what customers want, businesses can introduce new features or services that align with their needs, ultimately driving sales and improving satisfaction.

Given these benefits, capturing VoC is essential for success. Let's see how AI-driven tools can take VoC collection to the next level.

How Convin’s AI Phone Calls Boosts VoC Collection

As businesses look to scale their VoC collection efforts, AI-powered tools like Convin’s AI Phone Calls offer a sophisticated solution. Convin’s virtual agent automates key aspects of the VoC process, providing real-time data and insights that can significantly enhance decision-making and service delivery.

Automated Call Recording and Transcription

Convin’s AI Phone Calls automatically records and transcribes live calls, ensuring that no detail is missed. This allows call centers to handle large customer interactions without manual intervention.

• How it helps: Managers can easily review transcripts to spot trends and recurring customer issues. By automating this process, Convin enables faster and more efficient VoC analysis.

AI-Driven Feedback Analysis

Through advanced Natural Language Processing (NLP), Convin’s AI can detect customer emotions and categorize feedback during live calls. This real-time analysis gives managers immediate insights into customer sentiment.

• How it helps: Convin’s AI Phone Calls can identify potential problems before they escalate, allowing agents to respond proactively. This enhances both the customer experience and the call center’s operational efficiency.

Key Data on Convin’s Impact

• 60% boost in sales-qualified leads through enhanced customer insights.
• 50% reduction in errors thanks to automated data collection.
• 27% increase in customer satisfaction (CSAT) scores due to more personalized, responsive service.

By leveraging Convin’s AI Phone Calls, call centers can transform their VoC collection process, ensuring they make the most of every customer interaction.

Reduce operational costs by 60%. Try Convin’s AI phone call today!

Transforming Live Calls into Valuable Voice of Customer Insights

Capturing the voice of the customer on live calls is an invaluable tool for improving customer service, agent performance, and overall call center operations. By implementing effective strategies and leveraging AI-powered tools like Convin’s AI Phone Calls, call centers can turn every customer interaction into actionable insights that drive success.

See Convin’s AI Phone Calls reduce errors and inaccuracies by 50%! Book a demo!