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Types of Agents in Sales and Customer Service: Roles, Skills, and How AI is Changing the Game

Shivam Dubey
Shivam Dubey
February 20, 2025

Last modified on

Types of Agents in Sales and Customer Service: Roles, Skills, and How AI is Changing the Game

Agents play a vital role in real estate, insurance, travel, and customer service industries. They act as intermediaries, ensuring smooth transactions and high-quality customer interactions. However, the rise of artificial intelligence (AI) is transforming how these professionals operate.

AI-powered tools are automating processes, analyzing data, and offering real-time assistance. This shift is reshaping the types of agents across industries, making them more efficient and data-driven. 

In this blog, we explored the types of agents across industries and how AI is transforming their roles. AI-powered tools are enhancing efficiency, automating tasks, and improving customer interactions for agents in real estate, insurance, travel, and customer service. Businesses leveraging AI-driven solutions can optimize performance, boost sales, and stay ahead in a competitive market.

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What Are the Different Types of Agents?

Agents are professionals who facilitate transactions, provide expert guidance, and enhance customer experience. They exist in various industries, from sales and customer service to real estate and insurance.

The types of agents differ based on their specialization. Real estate agents assist with buying and selling properties, insurance agents help clients select policies, and travel agents plan seamless journeys. AI is now playing a key role in these sectors by optimizing workflows and improving decision-making.

Core Responsibilities of Agents:

  • Identifying customer needs and offering tailored solutions.
  • Negotiating deals and ensuring regulatory compliance.
  • Managing client relationships and resolving queries efficiently.

AI is reducing manual tasks and enhancing the capabilities of the different types of agents, making them more strategic in their approach.

Types of Agents Across Key Industries

Agents play a crucial role in real estate, insurance, and travel by guiding clients through complex transactions. AI is now enhancing their efficiency, automating tasks, and providing data-driven insights for better decision-making.

1. Types of Agents in Real Estate

Real estate agents connect buyers and sellers while handling negotiations, legal paperwork, and market research. The types of real estate agents vary based on their responsibilities and client focus. AI-driven tools now assist agents in property valuation, virtual home tours, and lead generation.

4 Types of Real Estate Agents and Their Roles:

  • Buyer’s Agent – Represents homebuyers, negotiates offers, and guides them through the purchase process.
  • Seller’s Agent (Listing Agent) – Works on behalf of sellers to market and sell properties effectively.
  • Dual Agent – Represents both buyers and sellers in the same transaction while maintaining neutrality.
  • Transaction Coordinator – Manages paperwork, deadlines, and compliance without direct client representation.

How AI is transforming Real Estate Agents' Work:

  • AI-powered chatbots assist buyers and sellers with instant property-related queries.
  • Predictive analytics helps agents determine the best time to buy or sell properties.
  • Virtual reality (VR) property tours enable clients to explore homes remotely.

AI is not replacing the different types of real estate agents but enhancing their ability to provide accurate insights and better customer service.

2. Types of Agents in Insurance

Insurance agents help individuals and businesses choose policies that provide financial protection. AI is streamlining the industry by automating claims processing, detecting fraud, and personalizing policy recommendations.

Types of Insurance Agents and Their Functions:

  • Captive Insurance Agent – Represents a single insurance company and sells only their policies.
  • Independent Insurance Agent – Works with multiple insurers, offering clients a range of policy options.
  • Insurance Broker – Provides expert advice but does not sell policies directly.

AI’s Growing Role in Insurance Sales:

  • AI-driven risk assessment helps agents determine suitable coverage for clients.
  • Automated claims processing speeds up approvals and reduces fraud.
  • Chatbots assist in answering policy-related queries in real time.

With AI, the types of insurance agents are evolving into more advisory roles, focusing on strategy rather than administrative work.

3. Types of Travel Agents

Travel agents simplify travel planning by handling bookings, itineraries, and client preferences. AI is reshaping this industry by offering personalized recommendations, dynamic pricing, and automated customer support.

Different Types of Travel Agents:

  • Corporate Travel Agent – Manages business travel arrangements and policy compliance.
  • Leisure Travel Agent – Plans vacations, cruises, and holiday packages for travelers.
  • Online Travel Agent (OTA) – Provides self-service booking options through digital platforms.

How AI is Enhancing Travel Agent Services:

  • AI-powered chatbots provide instant travel support and booking assistance.
  • Personalized recommendations suggest hotels and flights based on user behavior.
  • Dynamic pricing tools adjust fares in real time based on demand trends.

AI is making types of travel agents more efficient, allowing them to focus on curating unique experiences rather than manual tasks.

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AI-Powered Agents in Customer Service

AI is transforming customer service by introducing virtual agents that handle common inquiries. These AI-powered systems assist human agents by providing real-time recommendations and customer sentiment analysis.

Types of AI-Powered Agents in Customer Support:

  • Chatbots & Virtual Assistants – Handle frequently asked questions and basic customer queries.
  • AI-Driven Call Center Agents – Support human agents with real-time coaching and insights.

AI’s Impact on Customer Service Agents:

  • Faster response times result in improved customer satisfaction.
  • Automated call summaries help agents focus on customer engagement.
  • AI-driven insights allow for proactive issue resolution.

AI-powered solutions are transforming types of agents in AI, enabling businesses to offer faster and more personalized support.

Post-call AI summarization of agent-customer interaction
Post-call AI summarization of agent-customer interaction

How AI Is Changing the Game for Sales & Support Agents

AI is playing a crucial role in sales and support by automating repetitive tasks and providing valuable insights. Sales agents now use AI-driven tools to identify high-quality leads and personalize their approach.

AI’s Role in Enhancing Sales & Support Agents:

  • Predictive analytics helps agents understand customer buying behavior.
  • Real-time coaching improves agent performance and conversion rates.
  • AI-generated insights help agents create personalized sales pitches.

The evolution of AI is empowering different types of agents in sales and support, allowing them to focus on high-impact interactions rather than routine processes.

Predictive analytics software from Convin and its deployment
Predictive analytics software from Convin and its deployment

Convin: AI-Powered Support for Modern Agents

Convin’s AI-driven solutions enhance agent performance across industries by providing real-time coaching, conversation intelligence, and automated quality monitoring. Businesses are leveraging AI to optimize their sales and customer service operations.

How Convin Benefits Agents & Businesses:

  • Increase sales with AI-driven insights for better decision-making and customer engagement.
  • Improve customer satisfaction with AI-powered automation and real-time support solutions.
  • Boost customer retention through personalized coaching and enhanced agent performance.
  • Reduce average handle time (AHT) with AI-driven efficiency and smarter customer interactions.

Convin is at the forefront of AI adoption, transforming how businesses utilize types of agents in AI to enhance performance and customer engagement.

Boost sales and retention with predictive analytics and real-time agent assistance. 

The Future of AI-Driven Agents

AI is transforming the role of agents across real estate, insurance, travel, and customer service. From automating manual tasks to providing real-time insights, AI is making agents more efficient and productive.

Businesses that integrate AI-powered solutions, like Convin, can stay competitive and improve customer interactions. The future of different types of agents lies in AI-driven innovation, where human expertise and technology work together for optimal results.

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Frequently Asked Questions

1. What are the different types of agents in sales and customer service?
Sales and customer service agents include real estate, insurance, and travel agents, along with AI-powered virtual agents. These professionals assist clients, handle transactions, and enhance customer experience using industry-specific expertise and automation tools.

2. How is AI transforming the roles of agents?
AI automates routine tasks, provides real-time insights, and enhances decision-making. It enables agents to offer personalized service, reduce errors, and increase efficiency in real estate, insurance, travel, and customer support industries.

3. What are the 4 types of real estate agents?
The four main types are buyer’s agents, seller’s agents (listing agents), dual agents, and transaction coordinators. Each plays a unique role in property transactions, guiding clients through negotiations, paperwork, and legal compliance.

4. How does AI help real estate agents?
AI-powered tools assist with property valuation, automate lead generation, enable virtual property tours, and predict market trends. These capabilities help types of real estate agents make informed decisions and improve client engagement.

5. What are the different types of insurance agents?
Insurance agents include captive agents (working for one insurer), independent agents (representing multiple providers), and brokers (offering advisory services). They help clients choose policies, handle claims, and ensure financial protection.

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