Cold Calling Tips And Tricks To Use In 2021

People keep saying that cold calling is dead and prospects are fed up with it. But ask any sales leaders and they will agree to ...

min. read
Published :
May 11, 2021
Updated :

People keep saying that cold calling is dead and prospects are fed up with it. But ask any sales leaders and they will agree to disagree. Most of the Fortune 500 companies, SMB, startups all rely on cold calling even today. If you are using the same old school techniques for cold calling and then expect leads to generation on their own, that is not possible. As the technologies change, you need to adapt to it.

Considering the current situation of 2020, where companies have adjusted to the remote team culture and now we have seen high success where teams have started cold calling. But wait, before we jump into the core of the cold calling lets us understand its definition.

What is Cold Calling? 

Cold calling refers to the activity, where the sales reps reach out to the potential customers for selling their solution through multiple channels like telephone or person. But the challenge here is that the reps have no idea if the person will make the purchase or not.

Now we will look at 13 tips and tricks that you can use in your cold calling.

1. Make A Solid Pitch

You don’t want to get into the ring unprepared. Especially when you are new into sales. During the initial calls, it is obvious that you are going to sweat since.

When you are nervous, you tend to fumble a lot. If this happens you might forget some important points. The other person may not understand and will be unable to decipher your message.

But you don’t want your prospects to see this. Because if the person on the other end knows that you are nervous, they will ask you to cut down on the pricing or might not even consider buying from you. 

So to take your A-game into the ring, prepare a solid pitch. Start by talking about the problems and end with customer stories. But this does not mean that you should recite every word in the pitch. The pitch should be like a checklist of topics that you want to talk about to the other person. 

2. Know When To Call

If you do not figure this out you will end up calling the same person a zillion times and waste your precious time. There are good times and bad times. If your call gets through a good time, there is a high chance that it connects. 

Monday mornings are the worsts. There are thin chances that the other person will talk to you. 

You have just returned from the amazing weekend that you had. You have tons of emails and missed calls to check. What are the chances that you will talk to anyone on the call on this busy day? 

So when to call?

Try reaching out on Wednesday and Thursday. You can consider these two options: Either early in the morning or later in the day. If you’re an early bird, try calling at 6:45 and 9 in the morning. Most of the people are commuting in metros, cabs etc and have their phone close by. 

Also, you can consider afternoon time slots. Between 3 PM- 6 PM can be idle time. People are done with their lunch and have returned to the desks. They will first check their emails and then start their work. Use this time to connect with them but make sure that you do not stretch the discussion beyond 5 PM because people leave the office at this time. 

3. Set The Right Tone

Even if you say all the right words, but your tone is wrong, then you are not going to make that sale. Steli Efti the CEO of says that according to research, your tone can determine the success of your cold call at a staggering rate of 93 percent. 

You have to sound confident. If you sound boring, the prospect might not want deal with you. Understand that if you are not confident about selling, how can you expect the customers to do so. 

It is understandable that cold calling is not easy and you cannot be enthusiastic all the time. But there is no room for aggression at any point of the cold call. You have to maintain your tone even if things are turning sour. 

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4. Leave Voicemails

When the customer does not connect with you, you shouldn’t be afraid of sending voicemails. Most of the telemarketers and recruiters do not leave voicemails. But if you follow it, there are higher chances that you can connect with your customers easily. 

An apt voicemail should be between eight to fourteen seconds. So prepare a note for voicemails too. Fourteen seconds pass very quickly. Consider voice calls as your sales pitch. If you do it correctly, there are high chances that the person will give you a callback and they might turn into potential customers. 

Say you want to mention the name of your company, your name, and the purpose of the call. So take a note of the entire voice call first and then decide what are the important thighs that should be added.

ProTip: Do not give all the information about your solution on the voicemail. Keep a room for the customer to think. Only then your response rate will increase.

5. The Follow Up Process

When you are done calling the prospect a couple of times, you are still far away from selling your product. There can be over 5 more follow up calls and meetings after which the deal closes. 

It is your duty to continuously be in touch with the prospect before they disappear from the sales cycle. The best time to follow up with them is when they open your emails or even images with social media posts. 

You can use the below followup messages.

"Circling back regarding last week’s call"

"Wanted to see if you got my email"

"Was curious if you made a decision yet?"

I’m calling to follow up on the proposal I sent"

"I haven’t heard back from you"

6. Take Notes

Let’s agree that we are humans and we forget things often. There is no shame in noting down the key points that you feel are very important on the calls. People think that taking notes is a sign of an amateur. But that is not true. 

When you take notes, you know what are the important points that you are considering. So when you follow up with the prospects again, you will remember the important pointers that you want to consider.

7. Listen And Then Talk

On average the cold call is around 2-4 minutes. If it goes a few minutes longer taht is fine but a 10-minute cold call is unusual. Also, you’re a business, and you have to reach out to X amount of people every day. So spending more than a few minutes per cold call will not help you achieve your goals.

During this short call, you must give the prospect the chance to talk. You want to learn more about them, including their problems and their needs. Then you can position your product/service as the perfect solution. Remember that your prospect is an individual, not just another number in a long line of leads.

8. Record Your Activities 

You must be aware of how the players watch replays of their games or matches to see how they did? Well, you should start doing the same. Record all your calls and when you are available, introspect what chances you might want to do.

You want to listen to both good and bad calls. The good ones will let you review which of your tactics work. You can then continue using those tactics or tweak them for further success. The calls where you didn’t do so good? These hold even greater value. By figuring out what didn’t quite work, you can improve on your process and begin making more sales through your cold calls.


Cold calling is definitely not dead. Maybe the process has changed over these years but the essence of connecting people to sell your solution is still there. The cold calling tips will work for you despite any specific industry. 

With the coming of new technologies like conversation intelligence, you want to make use of it. If you record your cold calling activities and learn from it, check out Convin which helps you understand your cold calling and close more deals, every single day.

Try Convin Now!

Like this blog? Here's a podcast that might interest you:
Sales Gambit Podcast
Host : Ashish Santhalia

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