According to Salesforce research, sales teams that use AI are 1.3x more likely to see revenue increase than those that don’t. What’s more, 83% of sales teams equipped with AI witnessed revenue growth this year versus 66% without AI.
Furthermore, 80% of sales teams using AI say it’s easy to get the customer insights they need to close deals, compared to just 54% at organizations without AI.
It’s no secret that sales jobs are hard and sales teams are under increasing pressure to meet their targets. It isn’t surprising that 67% of sales reps don’t expect to meet their quota this year, and an even larger 84% missed it last year.
Fortunately, AI (Artificial Intelligence) can help save the day. AI-powered sales tools can mean the difference between a team that’s organized and productive, and one that’s struggling to find leads and close deals.
Of course, there are hundreds of AI sales tools out there and each comes with its own specific features and pricing. It’s crucial that you pick the right tool that meets your unique needs and addresses the specific challenges that your business faces. In this post, we’ll help you do just that.
Traits of an Effective AI Sales Tool
First, let’s find out what makes an effective AI sales tool.
Flawless Data Integration: First and foremost, your AI sales tools should integrate seamlessly with your existing tech stack. It should be able to pull data from your emails, calendar, CRM software, and other sources. Integrations help sales reps derive context-related recommendations, automate manual tasks, and extract insights based on historical sales data.
High Customization: Can your AI sales tool be tailored to every prospect? Can it go beyond your business and think at the granular level? Can it send personalized messages to customers and facilitate follow-ups? Can it adapt to the customer’s language and tone, whether it is formal or casual? You really do need a high level of customization capabilities to write messages that resonate with each prospect’s or customer’s pain points and preferences.
User-Friendliness: The last thing that stressed-out sales reps need is a tool that worsens things for them. In other words, it’s important that your AI sales tool is easy-to-use and comes with an intuitive user interface. For example, if you send a lot of emails, consider getting the best AI email assistant in the market that not only allows you to write more professional emails, but also identify important emails, prioritize them, and even suggest actions to take. This kind of tool can help you save time while making emailing stress-free and organized.
Performance Metrics: A tool that offers clear, actionable performance metrics is key to boosting productivity while measuring the level of improvement. For instance, if you’ve invested in an AI email tool, you should be able to quantify how much time you’ve saved on writing emails or entering data.
Scalability: As you grow, your sales tool should too. Even as workload and workforce increase, your AI tool should continue to provide consistent, error-free support without the need for a complete overhaul. An intelligent tool that offers consumption-based billing can be especially advantageous in this regard.
Role of AI Tools in Sales
Here’s how AI tools are helping sales teams get ahead.
Automating Manual Tasks: Automating repetitive tasks such as data entry and email scheduling or follow-ups can speed up your sales process. Human sales reps can focus on more strategic tasks, such as networking and closing deals.
Generating Data-Driven Insights: AI can analyze large volumes of data to generate insights related to customer behavior, product performance, and market trends. This information is crucial for informed decision-making in sales.
Creating Sales Content: Sales reps are busy people. Hence, it makes sense to use AI to create content, i.e., sales reps can harness AI to create customized and persuasive pitches based on client preferences and buying behaviors.
Managing Leads: AI sales tools can simplify and speed up lead data entry and analysis. Sales reps can use this data to pursue promising leads and improve sales productivity.
Improving Outreach: An AI-powered sales tool enables teams to reach out to more people in a relevant and timely manner. This means one thing: better lead scoring.
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Five Sales Tools to Use in the Coming Year
Mentioned ahead are a few AI tools that can help sales teams make better decisions and build strong customer relationships in 2025.
1. Tavus
Pricing: Available on request
If your sales team adopts a video-first approach to reach their prospects, Tavus is just the tool for it. This AI video personalization tool can create error-free, realistic AI-generated videos that help you convey your message to your target audience in simple and engaging ways.
For instance, you can record your message and type in your company’s name, product details, and other variables you want to personalize for each prospect. Then, leave it to Tavus to create personalized AI outreach videos.
Tavus offers advanced AI features, such as auto lip-syncs and adjustment of facial movements for every video it creates. Further, you get templates for hyper-personalization of elements like messages, video backgrounds, CTAs, and more.
2. Clari
Pricing: Available on request
Clari is an AI-powered revenue operations platform that helps sales teams improve their output. It extracts and merges data from different touchpoints to provide detailed information about the pipeline’s health, updated status of various deals, and makes predictions with 98% accuracy.
With Clari, sales teams can say goodbye to fragmented tools or disjointed workflows. It provides a seamless way to streamline sales workflows and ensures accurate CRM data so your sales reps can do what they’re supposed to: sell.
Want to stop revenue leaks? Clari can help by streamlining RevOps, sales engagement, and conversation intelligence. With Clari in your corner, your sales teams will be able to focus on the more strategic activities, while its RevAI boosts your entire revenue journey.
3. HubSpot Sales Hub
Pricing:
- Free
- Starter: $20/month per seat
- Professional: $100/month per seat
- Enterprise: $150/month per seat
This sales CRM boasts advanced features that can automate manual tasks and enable sales reps to improve the prioritization of and communication with leads, thereby nurturing them better.
One of its standout features is its predictive lead-scoring tool. It helps analyze customer data related to their behavior and demographics. HubSpot uses this data to determine how leads will most likely close. Accordingly, scores and ranks are allotted.
Once potential customers reach certain preprogrammed levels, the system automatically sends out alerts to the respective sales reps. This way, sales teams can use their time optimally and direct their efforts toward the warmest leads.
This tool also allows users to create their own custom lead scoring system by aligning the predictive algorithm with the criteria for lead qualification set by them.
4. Copy.ai
Pricing:
- Free: 1 seat (2,000 words in Chat)
- Starter: $36/month (1 seat, unlimited words in Chat)
- Advanced: $186/month (5 seats, 2k workflow credits/month)
- Enterprise: Available upon request
Bid adieu to the many disconnected AI copilots, narrow point solutions, or unconstrained AI agents you’ve been using to create persuasive copy for prospects/customers. Copy.ai is the one-stop solution for sales reps.
If your sales teams typically communicate with prospects via emails and social media, this is a must-have tool in your arsenal. It is a GTM (go-to-market) platform that codifies best practices, unifies data, connects teams, and eliminates GTM bloat.
Because it is LLM agnostic, it enables sales teams to create better content in less time. Sales reps can power all of their content initiatives with AI, whether it is SEO, thought leadership, use cases, social, and more. Copy.ai will deliver any content you need in seconds.
Apart from creating content for social media, it can be used to repurpose existing content. For instance, it can turn a long blog post into a short, yet engaging LinkedIn post.
5. Lavender
Pricing:
- Basic: Free forever
- Starter: $27/month
- Individual Pro: $45/month (includes integrations)
- Team Plan: Custom pricing
Lavender is an email intelligence platform that helps sales development reps and account executives write compelling emails and boost reply rates.
This tool has been trained on over one billion emails. Its AI model is capable of providing sales reps with recommendations for improvements and personalization in their email content. Moreover, the Lavender Email Coach scores emails or templates in real-time and highlights issues that can hamper reply rates.
It is also equipped with a Personalization Assistant that sends lead-related data to your inbox along with insights on how to use it. That’s not all. Lavender can track email performance across your team, so you can identify areas for improvement.
The tool’s AI algorithms evolve with every piece of data they collect. So, sales reps can breathe easy knowing their emails will always be relevant and contextual. Further, it integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong, and more with ease.
Conclusion
So, these are our top AI sales tools recommendations for 2025! Before zeroing in on one, make sure you’re clear about your organization’s sales goals. This will help you evaluate your options correctly. Apart from ease of use, pick a tool that offers easy integration with your existing system, a user-friendly interface, security, and the right pricing. We hope the above-mentioned options will bring your sales team closer to the solution you need to meet your specific sales goals.
