Handling C-suite buyers is a different experience altogether. The expectation mismatch between the executive buyer and the seller ruptures good deals and stalls them over silly matters. But considering the involvement of C-level guys faster in sales deals, sellers must learn to conquer their fear and prepare in advance for the C-level buyer.
Our mission is not to leave you hanging but deliver practical and straightforward advice on making it big with the accounts involving C-level executives. This means improving the selling approach immediately. To achieve our mission, we came up with a game plan for selling to the C-level executives, and it includes;
Pressure and solitude are permanent companions of CXOs. Unless you know their struggle and circumstances, it’s hard to decode what they expect.
A study shows leaders worked 9.7 hours per weekday, on average, and the CEOs worked an average of 62.5 hours a week. Does that leave time for personal life?
Harvard Business Review
Jeff Kindler, CEO of Pfizer, surprisingly resigned in 2011, citing the 24/7 struggle to meet stakeholder expectations as the core reason. On the same lines, in a 2018 interview, Elon Musk almost broke down while talking about the disturbing personal life while leading Tesla.
A new poll reveals 72% of CEOs fear losing their jobs in 2022, up from 52% in 2020. While this worry has undoubtedly always existed for the "big bosses," writes Bloomberg, this number is "eye-popping high” during the pandemic.
Abhishikha is a marketing professional with over three years of experience in content writing. She's currently on a mission to create content that will help a salesperson overcome obstacles.