Handling C-suite buyers is a different experience altogether. The expectation mismatch between the executive buyer and the seller ruptures good deals and stalls them over silly matters. But considering the involvement of C-level guys faster in sales deals, sellers must learn to conquer their fear and prepare in advance for the C-level buyer.
Our mission is not to leave you hanging but deliver practical and straightforward advice on making it big with the accounts involving C-level executives. This means improving the selling approach immediately. To achieve our mission, we came up with a game plan for selling to the C-level executives, and it includes;
Pressure and solitude are permanent companions of CXOs. Unless you know their struggle and circumstances, it’s hard to decode what they expect.
A study shows leaders worked 9.7 hours per weekday, on average, and the CEOs worked an average of 62.5 hours a week. Does that leave time for personal life?
Harvard Business Review
Jeff Kindler, CEO of Pfizer, surprisingly resigned in 2011, citing the 24/7 struggle to meet stakeholder expectations as the core reason. On the same lines, in a 2018 interview, Elon Musk almost broke down while talking about the disturbing personal life while leading Tesla.
A new poll reveals 72% of CEOs fear losing their jobs in 2022, up from 52% in 2020. While this worry has undoubtedly always existed for the "big bosses," writes Bloomberg, this number is "eye-popping high” during the pandemic.
Abhishikha is a marketing professional with over three years of experience in content writing. She's currently on a mission to create content that will help a salesperson overcome obstacles.
Convin records, transcribes and analyzes all your sales calls to give insights on what’s working on calls and what’s not.
Convin records, transcribes and
analyzes all your sales calls to give
insights on what’s working on calls
and what’s not.