EBOOK
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Why should you invest time in reading the eBook?

Handling C-suite buyers is a different experience altogether. The expectation mismatch between the executive buyer and the seller ruptures good deals and stalls them over silly matters. But considering the involvement of C-level guys faster in sales deals, sellers must learn to conquer their fear and prepare in advance for the C-level buyer.

The more senior executives are involved, the better....

…not the power and authority, but their decision-making skills and influence make them a preferred buyer choice. 

CXO buyers accelerate decision-making…

…as they decide in fewer meetings and waste minimum time talking and discussing. Their absence can stall or delay sales deals.

C-level executives are entering buying cycles faster…

…since the beginning of the pandemic and impacting the decision-making process. In some cases, CXOs enter sales discussions unannounced.

Most sellers find themselves stressed...

…losing sleep before the night of a sales meeting with a CXO of an Enterprise company, impacting the meeting and performing poorly.

What's Inside?

Our mission is not to leave you hanging but deliver practical and straightforward advice on making it big with the accounts involving C-level executives. This means improving the selling approach immediately. To achieve our mission, we came up with a game plan for selling to the C-level executives, and it includes;

01.

A brief introduction to the C-suite and their struggles

02.

The Importance of Facing the C-suite Buyer

03.

10 Selling tips to handle C-suite meetings

04.

A handy list of exercises to sharpen your skills

05.

A comprehensive meeting checklist before meeting the C-suite executive

Ready to overcome your fear and face the C-suite buyer? 

Start applying the 10 selling tips to see dramatic changes in your sales outcomes and selling attitude. It’s tried and tested!
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Did You Know?

Pressure and solitude are permanent companions of CXOs. Unless you know their struggle and circumstances, it’s hard to decode what they expect.

A study shows leaders worked 9.7 hours per weekday, on average, and the CEOs worked an average of 62.5 hours a week. Does that leave time for personal life?

Harvard Business Review

Jeff Kindler, CEO of Pfizer, surprisingly resigned in 2011, citing the 24/7 struggle to meet stakeholder expectations as the core reason. On the same lines, in a 2018 interview, Elon Musk almost broke down while talking about the disturbing personal life while leading Tesla.

Frontiersin.org

A new poll reveals 72% of CEOs fear losing their jobs in 2022, up from 52% in 2020. While this worry has undoubtedly always existed for the "big bosses," writes Bloomberg, this number is "eye-popping high” during the pandemic.

LinkedIn News

AUTHOR
The Author

Abhishika Chatterjee

Abhishikha is a marketing professional with over three years of experience in content writing. She's currently on a mission to create content that will help a salesperson overcome obstacles.

Convin records, transcribes and analyzes all your sales calls to give insights on what’s working on calls and what’s not.

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