Conversation Intelligence

Conversation Intelligence Software: Stop losing valuable client information

Abhishikha Chatterjee
October 29, 2021
10 mins read

Why Convin Happened?-
Story of Convin Founder’s

During our time as B2B SaaS employees, we used to go on one-on-one meetings with salespeople to learn more about them.
The conversations captured client pain points, common objections, competition outlook, and heavy product feedback.
Soon, a realization dawned on us.
The client conversations strongly impacted the product development, marketing efforts, sales stories, and organization journey.

The Problem: We Were Losing Out On First-Hand Client Data.

  • Salespeople juggled between active listening, asking relevant questions, and making notes, and finally ending up with poor notes or no notes at all.
  • Critical parts of the call rarely made it to the CRM, and consequently, the information wasn’t shared with other team members.
  • Apart from us, other teams missed out on a significant chunk of information because they couldn’t listen in on the conversation or lacked access.
  • In addition, most of us forgot the entire conversation, and what we communicated was biased and personal.
Convin has helped our sales team with better follow-up. More importantly, we have been using the tool to discover what prospects are talking about to steer our conversations and marketing efforts.”

84% of customers are frustrated when sales professionals don’t have the correct information.

Why Conversation Intelligence Platform For Sales
Is Useful For Any B2B Organizations?

To understand why conversation intelligence is gaining popularity in B2B organizations, you need to venture into the different functionalities that make the tool sales-worthy.

Why Convin Happened?-
Story of Convin Founder’s

During our time as B2B SaaS employees, we used to go on one-on-one meetings with salespeople to learn more about them.
The conversations captured client pain points, common objections, competition outlook, and heavy product feedback.
Soon, a realization dawned on us.
The client conversations strongly impacted the product development, marketing efforts, sales stories, and organization journey.

The Problem: We Were Losing Out On First-Hand Client Data.

  • Salespeople juggled between active listening, asking relevant questions, and making notes, and finally ending up with poor notes or no notes at all.
  • Critical parts of the call rarely made it to the CRM, and consequently, the information wasn’t shared with other team members.
  • Apart from us, other teams missed out on a significant chunk of information because they couldn’t listen in on the conversation or lacked access.
  • In addition, most of us forgot the entire conversation, and what we communicated was biased and personal.
Convin has helped our sales team with better follow-up. More importantly, we have been using the tool to discover what prospects are talking about to steer our conversations and marketing efforts.”

84% of customers are frustrated when sales professionals don’t have the correct information.

Why Conversation Intelligence Platform For Sales
Is Useful For Any B2B Organizations?

To understand why conversation intelligence is gaining popularity in B2B organizations, you need to venture into the different functionalities that make the tool sales-worthy.

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Record

Conversation intelligence records sales conversations in real-time. It automatically records phone calls and video conferences via voice over the internet protocol (VoIP) or Public Switched Telephone Network (PSTN). Users can make calls over the internet or via a phone. Sales reps can stop wasting time making notes of call details or using another method to record the call.

Transcribe

The CI bots transcribe the entire conversation and deliver the transcription of an hour-long call instantly. The transcription is a result of natural language processing.

️ Analyze

The software analyzes the transcription for soft skills, keywords, talking points, and cues usually missed by sales reps. The analysis reports the critical moments, missed opportunities, customer feedback, queries, and actionable items. Customer-facing teams can analyze calls in a few minutes rather than hours.

Distribute

Conversation Intelligence software makes call notes, recordings, and the analysis reports distribution effortless. All the concerned sales managers, meeting participants, and other teams can access the call details.

Related: 5 highly-effective conversation intelligence use cases to get started

Record

Conversation intelligence records sales conversations in real-time. It automatically records phone calls and video conferences via voice over the internet protocol (VoIP) or Public Switched Telephone Network (PSTN). Users can make calls over the internet or via a phone. Sales reps can stop wasting time making notes of call details or using another method to record the call.

Transcribe

The CI bots transcribe the entire conversation and deliver the transcription of an hour-long call instantly. The transcription is a result of natural language processing.

️ Analyze

The software analyzes the transcription for soft skills, keywords, talking points, and cues usually missed by sales reps. The analysis reports the critical moments, missed opportunities, customer feedback, queries, and actionable items. Customer-facing teams can analyze calls in a few minutes rather than hours.

Distribute

Conversation Intelligence software makes call notes, recordings, and the analysis reports distribution effortless. All the concerned sales managers, meeting participants, and other teams can access the call details.

Related: 5 highly-effective conversation intelligence use cases to get started

Record

Conversation intelligence records sales conversations in real-time. It automatically records phone calls and video conferences via voice over the internet protocol (VoIP) or Public Switched Telephone Network (PSTN). Users can make calls over the internet or via a phone. Sales reps can stop wasting time making notes of call details or using another method to record the call.

Transcribe

The CI bots transcribe the entire conversation and deliver the transcription of an hour-long call instantly. The transcription is a result of natural language processing.

️ Analyze

The software analyzes the transcription for soft skills, keywords, talking points, and cues usually missed by sales reps. The analysis reports the critical moments, missed opportunities, customer feedback, queries, and actionable items. Customer-facing teams can analyze calls in a few minutes rather than hours.

Distribute

Conversation Intelligence software makes call notes, recordings, and the analysis reports distribution effortless. All the concerned sales managers, meeting participants, and other teams can access the call details.

Related: 5 highly-effective conversation intelligence use cases to get started

Record

Conversation intelligence records sales conversations in real-time. It automatically records phone calls and video conferences via voice over the internet protocol (VoIP) or Public Switched Telephone Network (PSTN). Users can make calls over the internet or via a phone. Sales reps can stop wasting time making notes of call details or using another method to record the call.

Transcribe

The CI bots transcribe the entire conversation and deliver the transcription of an hour-long call instantly. The transcription is a result of natural language processing.

️ Analyze

The software analyzes the transcription for soft skills, keywords, talking points, and cues usually missed by sales reps. The analysis reports the critical moments, missed opportunities, customer feedback, queries, and actionable items. Customer-facing teams can analyze calls in a few minutes rather than hours.

Distribute

Conversation Intelligence software makes call notes, recordings, and the analysis reports distribution effortless. All the concerned sales managers, meeting participants, and other teams can access the call details.

Related: 5 highly-effective conversation intelligence use cases to get started

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