In the era of remote selling and distributed working, every sales professional needs a solution to replace in-person meetings. After closely watching the 20% of performing sellers in various industries, experts and analysts conclude that video-based selling is the best way to overcome the absence of an in-person sales environment. We will discuss how both asynchronous and synchronous videos can contribute to the selling process and how video impacts each stage of the sales process.
Are you wondering how video selling fits in the sales cycle, and shouldn’t marketing guys worry about it? Fortunately, NO! Video selling is another brilliant innovation of mankind that sales professionals can leverage wholeheartedly in collaboration with marketing folks. Videos make their way from outreach to the closing of a deal. In the eBook, we’ll introduce you to;
Video-based selling isn’t new, and the experts have already tasted the benefits. Hear it from them.
If a video is too long, you run the risk of only having a few minutes upfront to catch their attention if they end the video early. My best results have been with ~5-7 minute videos to keep it short and grab their attention.
Senior Sales Engineer
In the outbound or inbound approach, the key is that your video must be hyper-personalized, ensuring that the content is valuable & relevant to that specific prospect.
Head of Sales
Engaging asynchronously aligns with the buying experience because of more frequent "raw" communication, whereas text or voice-only removes visual cues from asynchronous chats between calls.
Content Creator, Leader, Sales Mastery
Abhishikha is a marketing professional with over three years of experience in content writing. She's currently on a mission to create content that will help a salesperson overcome obstacles.