Sales Training Software

What Is Sales Training Software?

Sales training software is a digital platform designed to improve sales team performance by providing structured training, coaching, and performance tracking to enhance skills, boost productivity, and drive revenue growth.

For contact centers, it is especially important as it helps agents master communication, handle objections effectively, and deliver personalized customer experiences—directly impacting customer satisfaction, conversion rates, and overall revenue.

An AI-powered sales training software, like Convin, helps your team to sift through calls, identify strengths and opportunities easily. Your team no longer has to listen to each call manually.

A study by Accenture states that for every dollar a company invests in training, they receive about $4.53 in return. 

That is a ROI of 353%

Sales training isn't a one-time thing, it is a continuous process. The best sales training software lets you include your historic wins and revisit the lessons your team learned from their losses.

Starbucks' $6 million sales training

Starbucks has been exceptional at selling its premier coffee experience to customers globally. But when the brand was struggling during the economic slowdown in February 2008, the CEO,  Howard Schultz decided to close down its U.S stores for 3.5 hours.

Why? Because if the store was going to deliver an experience, the baristas must be good at their primary skill, making a good cup of espresso. The unprecedented move cost them $6 million in revenue. But it was necessary for uplifting the image of the premium coffee house. The CEO,  Howard Schultz used the training as an opportunity to highlight that while there are machines to make the espresso, the barista is ultimately the artist.

As we dive into a world of customer experience, companies require a well-conceptualized sales training program in place. It not only helps you train your sales reps but also helps you set up a customer-oriented process that sets up your team to win.

Reason To Get a Sales Training Software

For your business to thrive, you need customers. Your sales team is the bridge that convinces your prospects to take a leap of faith and buy. And while the ultimate goal is to persuade prospects, sometimes, the process can go on for days depending upon the sales cycle.

According to Forbes, more than half (55%) of people working in sales lack sufficient empathy to ever succeed.

Your sales team engages with your prospects via different channels to build trust, nurture them and turn them into your customers. One lapse and the time and effort your team invested become futile.

Leveraging sales training software helps your sales reps:

• Acquire in-depth knowledge of your selling strategy
• Apply the right selling tactics based on their interaction and win deals.
• Identify if the prospect is sales-ready or requires more nurturing
• Know what information to collect during their interaction and deliver a personalized experience.
• Reduce the time taken to turn a prospect into a customer.
• Discover unique up-selling and cross-selling opportunities while interacting with existing customers.

Benefits of Sales Training Software

Sales training software plays a vital role in strengthening sales teams and contact center agents by streamlining training, coaching, and performance improvement. It helps businesses maximize productivity, enhance customer interactions, and achieve sustainable revenue growth.

With sales training, you equip your sales representatives with value-added skills. These skills improve the quality of the interaction your sales reps have, thereby shortening the sales cycle.

Some of the basic benefits of sales training include: 

• Faster onboarding – Reduce ramp-up time for new hires with structured training programs.
• Consistent coaching – Deliver uniform, high-quality coaching across teams.
• Skill enhancement – Improve objection handling, communication, and negotiation skills.
• Performance tracking – Monitor agent progress with real-time analytics and insights.
• Personalized learning – Tailor training modules to each rep’s strengths and weaknesses.
• Revenue growth – Equip teams to close more deals and increase customer lifetime value.

But what does sales training mean to your sales team? 

Today, sales reps have the ability to connect with prospects from all over the world. In 2020, most brands switched to phones and video calls as a primary sales channel as a result of the pandemic.

Bringing your sales team together under one roof has been the challenge. With sales training, you can bring your entire team up to speed.

Firms where salespeople use the company’s methodology and get consistent coaching see 73% quota attainment.

Sales training brings a key asset that helps your team redefine selling. It brings in immeasurable benefits not just to your salespeople but to your organization as a whole.

Proactive Listening

Active listening is a trait that sets good sales reps from the rest. A sales training software that focuses on proactive listening helps your sales team drive more sales. 

How? Prospects churn when they interact with sales reps who ignore, frequently interrupt, or talk over. With active listening, your sales team tries to glean the prospect's needs, their tone and empathize with them. This is key to offering the right solution to the prospect's pain points, establishing trust, and driving the conversation towards a sale.

Effective storytelling

Stories are vital to the human experience and they play a great role in influencing your prospects. Stories help in making an idea stick or improving brand recall. Your sales reps, who are on the front line should be able to tell a good story that your prospects buy. With adequate sales training, your reps know what your business is and the impact your solutions create. They will know how to hero your solutions and sell them convincingly.

Identifying prospects

The goal of a sales training software isn't only to upskill your team. It should also help them be clear-sighted and discerning. Your reps shouldn't spend a lot of time identifying prospects from your sales pipeline. With adequate knowledge about the business, the solution, and your target audience, your reps should be able to gauge if the prospect is sales-ready or not. This ensures that they do not spend time going after leads who will not convert and instead focus on engaging with leads who will convert.

Being resourceful

To crush the sales quotas, your sales team shouldn't aggressively sell your product right from day 1. It is important to respect a prospect's time, figure out their pain points and align your solution around their needs in a timely manner. This is where patience is a skill that's worth developing. The salesperson needs to restrain and also create an experience that will warm up the prospect. By aligning your solution to the prospect's needs, your team can ensure a smoother transition and build a delightful experience at the same time.

Sales Training Techniques With Sales Training Software

Sales training software transforms traditional coaching by combining structured learning with AI-driven insights. It enables contact centers and sales teams to practice role-plays, analyze real customer conversations, and receive personalized feedback.

With features like microlearning, interactive modules, and performance tracking, reps can refine communication, improve objection handling, and master closing techniques. Curating a modern approach ensures continuous learning, faster skill development, and a measurable impact on sales performance and customer satisfaction.

Here are some sales training techniques that will help you create a strong sales team.

Empathy in Action

The first step to becoming an amazing sales rep is to empathize with a lead. When your sales team uses your product/solution, they become familiar with the problems your business solves. They also become aware of the shortcomings in it. This prevents them from overselling or putting out false expectations. It also paves for insightful interactions where the sales rep can help resolve technical queries instantly.

E-learning modules

When you harness the power of technology, training can be engaging and powerful. By incorporating videos and interactive sessions, you break the monotony associated with sales training. Enrich your sales training sessions with product videos, expert analysis to help sales reps grasp things faster. According to Forrester, employees are 75 percent more likely to watch a video than to read documents, emails or web articles. Add pop-quizzes at the end of the modules to assess how much your team understood and give proactive feedback to help them improve.

Shadowing other sales reps

Once your sales reps finish their theoretical session, it's time for them to pick up some tips and hacks from seasoned experts. Having your sales reps shadow seniors will help them get a glimpse of what happens behind every sales call. It helps them assimilate the tone of voice, the information they need to gather, the objective, and how to handle on-call rejection.

Peer-to-peer role play

Once the learning is over, it doesn't mean your sales reps are ready to interact with prospects. Peer-to-peer role-play helps your reps test what they have learned during the training session. It helps them apply it on a call, provides opportunities for mentors to coach them on what went wrong. Having a mock role-play session improves the confidence of your sales reps. It prepares them for real-time calls, how to handle situations and how to deliver an amazing on-call experience.

How to create an effective sales training program for your sales team

Your sales training program should be the source of truth for your sales reps to refer to. It should cover three important things:

1. What is the product/service you are selling

2. Sales call etiquette

3. Best practices

In today's age of remote selling, your sales training should help you onboard reps faster. It should focus on replicating what the top-performers do consistently. Your sales training program should define what is a win, how to achieve it along with real-time examples. And that is where sales training software comes into play.

What is a sales training software?

Sales training software is a digital platform that equips sales teams with the tools, content, and practice they need to sell smarter and close more deals. Instead of static manuals or long workshops, it delivers interactive modules, video coaching, role-play simulations, and performance insights that make learning practical, engaging, and measurable.

Think of it as a virtual sales coach who is always available to sharpen pitches, improve objection handling, and keep reps aligned with winning strategies.

For example, Convin’s sales training software goes a step further by analyzing real customer conversations, identifying skill gaps, and offering AI-driven feedback. This ensures sales reps not only learn but also apply knowledge effectively in real-life scenarios—leading to consistent improvement and higher conversions.

How Convin’s Sales Training Software Enhances Your Training Experience

With Convin as your sales training software, keep a pulse on all your sales calls automatically. Identify the best strategies, 1:1 trainable moments, and make sales training fast and effective.

Create the best sales training program much faster

With Convin, your team doesn't have to manually pick calls, analyze them, and include them as a part of your training. Discover the best sales calls, transcribe calls automatically and discover more time to train your team. With AI on your side, review calls faster, offer real-time feedback, and help your reps close more deals.

Provide active feedback and prevent deals from slipping away 

 Find out how your sales reps are handling a call. Provide on-the-spot feedback to your reps while the deal is still active. Help your reps with the right coaching to turn a near-loss into a definite win.

Create your winning playbook and win as a team

Your top performers have a winning strategy. Don't keep that a secret anymore. Compile a list of your biggest wins and add it to your sales training program. Inspire new reps with the confidence they need and the tips they should know to crush their sales targets right when they start.

Don’t rely on opinions, train with real insights

With the power of AI, uncover conversational insights that tell you what's working on a call and what is preventing a prospect from engaging further. Guide sales reps with data-driven recommendations based on their calls, offer 1:1 coaching, and help them enhance their sales game.

With more visibility into your sales calls, Convin helps you create an effective sales training program for your sales reps. Surface real-time call insights, identify the wins, discover areas of improvement automatically.

Deliver feedback to the sales rep after a conversation and help them retrospect their performance easily. Convin brings the power of AI to automate call reviews and help your team turn every sales call into a deal.

Why is Convin the Sales Training Software You Should Get?

Convin isn’t just another sales training software—it’s your team’s competitive edge. Unlike generic tools that only push static learning modules, Convin analyzes real sales conversations to identify exactly where reps struggle—whether it’s objection handling, closing techniques, or product positioning.

With AI-driven feedback, call recordings, and role-based coaching, Convin turns every customer interaction into a learning opportunity. Your team doesn’t just practice—they improve in real time, backed by data.

The best part? Convin makes training scalable. Whether you’re onboarding new reps or leveling up a seasoned team, Convin ensures everyone stays sharp, consistent, and ready to win deals faster.

Now, let’s explore Convin’s products and see how they transform everyday sales conversations into growth opportunities.

Automated Quality Management

Convin’s call center tool reviews 100% of customer interactions across all channels. Using custom templates, it identifies blockers in agent performance and unhappy customer conversations. Managers and QA teams can generate call scores to establish coaching needs and improve overall satisfaction. Agents also gain valuable insights with lead, CSAT, and collection scores.

Key Features:

• Automated conversation scoring
• Omnichannel QA for calls, chats, and email
• Gen AI-powered feedback
• Customizable audit workflows

Automated Agent Coaching

Convin automatically identifies coaching opportunities by reviewing agent performance and tailoring sessions based on AI-driven call scores. Peer-to-peer coaching and top-performing modules further enhance training effectiveness, reducing ramp-up time and boosting productivity.

Key Features:

• AI-driven coaching sessions
• Personalized feedback
• Peer-to-peer learning modules

Agent Assist

Agent Assist empowers customer service agents with real-time guidance during interactions. It provides intelligent suggestions, dynamic scripts, and proactive alerts, enhancing efficiency and customer satisfaction.

Features:

• Real-Time Guidance
• Proactive Alerts & Suggestions
• Knowledge Base

Supervisor Assist

Supervisor Assist enables real-time monitoring of agent performance and live interactions. Managers receive alerts for violations and can provide immediate support to agents.

Features:

• Active call monitoring
• Sentiment tracking
• On-the-spot assistance