Conversational Commerce

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Conversational commerce tools like WhatsApp reminders or chatbot follow-ups can recover up to 20-30% of abandoned carts, a huge win for e-commerce brands.

1. What is Conversational Commerce?

Conversational commerce is the integration of messaging apps, chatbots, voice assistants, and live chat into the shopping experience. It allows businesses to interact with customers in real time through conversations, offering personalized product recommendations, answering questions, and completing purchases directly within messaging platforms.

2. Why is Conversational Commerce the Future of Digital Shopping?

Conversational commerce is the future of digital shopping because it merges convenience, personalization, and speed. Consumers prefer instant, human-like interactions when shopping online. With AI-powered tools and messaging platforms, brands can engage users 24/7, guide their buying decisions, and reduce friction in the customer journey, leading to higher satisfaction and conversions.

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