Business to Consumer (B2C)
Hi I’m Conviner, your call center assistant. Have you bookmarked me yet? I can come in handy. (*Wink Wink*)
B2C models like e-commerce and subscriptions dominate 70% of digital buying.
What Is Business to Consumer (B2C)?
Business to Consumer (B2C) is a business model where companies sell products or services directly to individual customers. It covers a wide range of industries including retail, e-commerce, entertainment, and services. B2C focuses on delivering personalized experiences, quick transactions, and emotional appeal to drive sales. Unlike B2B, B2C emphasizes high-volume, lower-cost purchases with shorter decision cycles.
The model has grown rapidly with the rise of digital platforms, enabling businesses to reach consumers through websites, mobile apps, and social media. In 2024, global B2C e-commerce sales are expected to surpass $6.3 trillion, showcasing the massive scale and influence of this direct-to-consumer approach.
There you go! Let’s meet again soon.
Sell smarter—unlock B2C growth strategies now.
Transform Customer Conversations with Convin’s AI Agent Platform
.avif)