Outbound Calling

In the context of outbound calling, an outbound call is one that is placed by a call center agent or an automated system toward customers or potential clients. These calls are made proactively for purposes such as reaching out to prospects, following up on inquiries, generating leads, conducting surveys, or reminding customers about payments.

Outbound calling refers to the practice where a business or call center initiates phone contact with customers rather than waiting to receive calls. This can include sales outreach, customer feedback requests, appointment confirmations, or other activities where the business reaches out to drive engagement or achieve specific objectives.

When discussing outbound calling, the key distinction from inbound calling is who starts the conversation. Outbound calling involves the company placing the call to the customer or prospect, while inbound calling consists of customers calling the company to ask questions, seek support, or follow up on services.

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