Business Intelligence

Business intelligence is the process of transforming raw data into meaningful insights that help companies understand their performance and make smarter decisions. It acts as a lens through which businesses can interpret trends and improve their strategies.

The main purpose of business intelligence is to support better decision-making by providing clear, data-backed insights. It enables organizations to streamline operations, identify opportunities, and stay ahead in competitive markets.

Business intelligence typically focuses on historical data reporting, dashboards, and real-time monitoring, while analytics digs deeper into trends and predictive modeling to uncover patterns and forecast outcomes.

Whether business analysis or business intelligence is better depends on the role and goals. Business analysts often evaluate strategies and processes, while BI professionals use data tools to visualize performance and guide decisions with insights.