Episode 27: How to Create a Sales Playbook for SaaS Startup serving Mid Market Segment?

In today’s episode of Sales Gambit, we welcomed Mark Evans. Mark is the Founder and CEO of SalesKit. With over a decade of experience working in the sales fraternity, Mark now works to help entrepreneurs and sales leaders start lead-generating and deal-closing powerhouse teams that allow them to build a business that generates results in sales. 

Today, Mark has joined us to talk about “How to Create a Sales Playbook for SaaS Startups serving Mid Market Segment?”

We discussed:

• Can sales reps take up the responsibility of retaining customers in addition to their existing roles in startups?
• How important is it for startups to hire salespeople with expertise in account management?
• How can sales reps at startups build trust and loyalty with existing customers? 
• Should customer retention be a part of sales coaching for the B2B SaaS startup sector? 
• How can sales reps increase customer retention?
• Reading recommendations that will help sellers to improve their craft.

And a lot more…